60+ Must Have Digital Marketing Tools To Grow Your Business
It’s true; today’s digital marketers survive depending on some digital trading tools. It is considered that modern marketers will have to rely on thousands of digital marketing tools. Whether we are mining data or fine-tuning our social influence, relying on the right digital marketing tools means saving time and staying sane.
We set out to organize a series of tools that are very useful for marketers of all shapes and sizes. After all, no two marketing teams are equal in their strategies. Whether you are a small team or are looking for enterprise-level digital marketing tools, you can meet your needs.
Please note that the following order is just for organizing tools and does not indicate a preference. If there is time, we will use them all.
Digital Marketing Tools by Strategy:
- Organic Social Media
- Paid Social Media
- Email Marketing
- Display Retargeting
- Programmatic Advertising
- Website Testing Tool
- Video Hosting
- Content Creation Tools
- Content Curation
- Website Analytics
- Customer Service
- SEO Tools
- Affiliate Marketing
- Web Development Technology
- Best Google Chrome Extensions
- Best Productivity Tools
Organic Social Media Tools
According to the data of September 2017, Facebook has more than 2 billion monthly active users, Twitter has 320 million, and Instagram has more than 700 million. With so many people spending huge time socially, it has become one of the most important channels for brands to use. This is why social media management tools have become a staple of large and small companies.
You don’t really recriminate us for talking about Sprout Social first, do you?
Although Sprout Social may lag behind a large number of digital marketing tools, we are still some of the largest users and brand advocates of the companies mentioned below.
Sprout Social is an enterprise-oriented social media management and participation platform that allows brands to easily and effectively interact with current and potential customers. We believe that Sprout’s features and functions can prove everything!
But really, why Sprout? Glad you asked.
With the development of social media, consumer expectations for transparency, authenticity, and brand connections have also increased.
To not only meet and exceed these expectations, you need a social media management solution to enhance your capabilities.
This is just one of the reasons to try Sprout Social. However, don’t just believe our words.
Wyng (formerly known as Offerpop) is an interactive marketing platform dedicated to attracting interaction through user-generated content, theme activities, recommendation programs, quizzes, contests, etc. They are committed to changing the way global brands attract and change today’s mobile and social consumers. In addition, it has a built-in analytical dashboard that can monitor the execution of any running campaign.
Like Wing, Woobox is a social media engagement platform that ensures interactive content. The platform may be the most famous as a turnkey solution for hosting social giveaways and contests (especially Instagram contests). From randomly selecting #hashtag entries to selecting winners, you don’t need to spend a lot of energy to compete or give gifts through WooBox’s social activities.
Paid Social Media Tools
The functions of social networking sites go far beyond organic functions. A paid platform can put your brand ahead of a large number of active users that you cannot reach. The main social network has a large amount of data on its users, so positioning can become extremely refined and effective, making the social network an ideal place to pay for display fees.
Nanigans is a multi-channel advertising software focused on Facebook marketing. Its software can access Facebook Exchange (FBX) for relocation, and it can use many other tools to improve location efficiency. In addition to Facebook remarketing, the platform also has growth features surrounding Twitter advertising and Instagram. Nanigans is the tool of choice for companies like Zynga, Wayfair, and Rovio.
5. Facebook’s Power Editor
Power Editor is Facebook’s own tool for creating and running specific purpose activities. Facebook is constantly improving its advertising platform, and the tool often releases new positioning and budgeting features for users. For marketers who are just starting to use it in paid social spaces, this is easily one of the best digital marketing tools without the need for third-party fees to create and manage your ads. The detailed parameters of the platform ensure that you can accurately locate the desired object. At the same time, you can set limits to avoid wasting your budget.
Twitter is another big online brand and paying for advertising should be considered. Twitter has great targeting capabilities and segmentation features that include the ability to target specific keywords so that whenever someone interacts with a post or a tweet, you can use targeted keywords. The platform is particularly effective when targeting mobile users, as 86% of Twitter ad revenue in 2015 came from mobile devices.
Email Marketing Tools
The first email was sent in 1971, so it is strange that it still plays an important role in the entire digital marketing. Although outdated, in terms of return on investment, email is still easily one of the most effective marketing channels. E-mail usage continues to grow by about 4% year-on-year, and there is no indication that it will slow down anytime soon.
MailChimp represents the absolute giant in the field of email marketing, and its users sent more than 250 billion emails last year. The advantages of MailChimp are the availability of the platform and price tags that float according to the size of the email list. In particular, their “permanently free” plan is ideal for small marketers seeking an introduction to email marketing. If you are not familiar with digital marketing tools or email, then MailChimp is a good starting point.
EmMa (actually short for email marketing) is a powerful platform that supports its powerful features with the infamous hands-on customer service team. Emma provides all the tools you need to start creating and testing your own email marketing campaign.
If you are proficient in certain e-mail platforms and plan to raise them to a higher level, then Marketo may be the solution for you. Although email is an important aspect of its business, it is by no means the only part of the tool. This makes Marketo ideal for those who seek all “all-in-one” weapons for marketing. Marketo emphasizes that automation is part of its digital marketing tool suite, and email marketing is the main part of this puzzle.
GetResponse’s unique email marketing platform emphasizes the growth trend of automation. This solution analyzes specific trends and behaviours in the list to immediately trigger specific messages and automatic responses. The end result is improved intelligence and engagement in email marketing.
Display Retargeting Tools
Over the past few years, advertisements from websites that we have visited or shopped “follow us” have become popular quickly. These are retargeted ads, and even if you have never heard of their names before, you must have targeted them in the past. Retargeting is very effective and can bring customers back to your website to make purchases or become potential customers when potential traffic rebounds.
AdRoll is one of the most well-known names in the retargeting field, with more than 35,000 advertisers. Its platform allows access to more than 500 advertising exchange platforms, including most major social media networks. It provides a self-service platform, but you can also use its employees to get more help if needed. The success story behind many AdRoll users is simply crazy, reporting that in some cases, ranging from a 35% cost-per-click decrease to a 265% increase in sales.
ReTargeter is a diversified tool that uses website redirection, search redirection, and dynamic redirection. You can use ReTargeter as a self-service platform, or you can pass all campaigns to the customer team to run retargeting for you. You can use these search services as needed, or you can combine several of them into a custom package. The platform emphasizes the use of e-commerce brands because ReTargeter has access to consumer behaviour data from more than 150 top online retailers.
Programmatic Advertising Tools
Programmatic advertising refers to the use of software to automatically purchase media from online and offline channels. In other words, advertisements are automatically purchased and displayed based on data. The two biggest benefits of using programmatic media buying solutions are that you can reduce the time spent searching for the best advertising network. Secondly, you can access the vast amount of data that most of these companies can access.
ChoiceStream’s technology can process large amounts of audience data and identify which of them are actually useful to the brand. ChoiceStream then uses this information to properly target ads to the audience you know are appropriate to increase the relevance of the ads to the target.
14. Rocket Fuel
Rocket fuel is a popular tool with a “momentary score” function that stands out from the competition. Moment Scoring evaluates anonymous user data to calculate the likelihood of someone responding to your ads, and then uses this information to decide when and where to place your ads. Rocket Fuel provides a self-service platform and hosting services.
Simpli.fi distinguishes itself from other tools by making full use of unstructured audience data. This means-unlike other tools on the market-Simpli.fi does not need to rely on pre-made audiences to classify audience data. This is a big advantage when dealing with large amounts of data.
Website Testing Tools
When making people convert on your landing page, the smallest changes can make the biggest difference. By simply changing the color of the call-to-action, you can distinguish the difference between getting a free trial registration and someone bouncing. Of the digital marketing tools in the toolbox, any feature that can help you test or optimize your website for conversion is an important advantage.
Unbounce is an amazing tool that can quickly build, adjust, and publish new landing pages for testing. One of Unbounce’s most amazing features is that it is very easy to create brand new pages using the platform. Even if you are not a designer, you can use some of the available templates as a starting point, and then adjust to suit your style.
17. Oracle Maxymiser
Maxymiser is a tool that goes beyond landing page testing. This enterprise-level software solution is designed to test multiple aspects of any given site and run multiple different tests simultaneously. Maxymiser also allows you to segment the objects to be sent to each test, thereby providing a richer experience for your website visitors.
Optimizely combines tools for visual creation and powerful target positioning into its platform, making it easy to quickly create tests and target them to the appropriate user base. The company also has a large number of partners that can more easily centralize customer data for various tests.
Even if the slogan “always be testing” is very cliché, one cannot deny the importance of any given page of the A/B test site. Visual Website Optimizer simplifies the process by allowing you to quickly process page elements (such as titles and images) to generate multiple versions of the website for visitors. Combined with a powerful analysis platform, you can quickly view the website version won in clicks and conversions.
Hotjar’s platform can record the behaviour of live visitors in real-time. With the help of heat maps, you can see where people actually clicked (or did not click) the actual video recording of a visitor’s journey, and you can literally see what needs to be optimized, not the second one.
Video Hosting Sites
By 2021, video content is expected to account for 80% of all network traffic. Therefore, the video has become a necessary condition for marketing, rather than “extra” or secondary channels. Creating and publishing videos takes a lot of energy, so make sure to attract as much attention as possible. A reliable method is to host it on some popular video platforms, which will attract a large audience outside of YouTube.
We have worked with Wistia in the past to develop content. The company is a group of many people. The team is not only shaken, but it is also very useful for brands that want to host, customize, and share videos on the web. One of the platform’s best features is the ability to add a custom CTA at the end of each video, which can easily attract viewers to specific pages.
More than 35 million people and businesses trust Vimeo to host their high-definition ad-free videos. The concept of Vimeo is to allow everyone to host some high-quality videos on the website, thereby attracting viewers who are looking for visually-stunning videos. Check out the examples below to see the types of high-quality content they collect.
Content Creation Tools
We have many choices in content creation (infographics, blogs, videos), but what will resonate with the audience? We recently created a list of 39 free image creation tools, including a large number of different digital marketing tools, but this is our favourite.
A good way to ensure that your online content stands out is to include a picture, but it is difficult to find pictures that meet the unique requirements of each social network. Our goal is to solve this problem with a new social media image resizing tool called “landscape”. Quickly convert one image into multiple images, each image is suitable for the social media network you use.
Canva is a free web-based design tool that can be used to create unique images to share on your blog, social networks, and other places. You can use Canva to create completely unique images from scratch or polish some existing photos.
If you don’t have the time or artistic talent to create your own content, you can use tools like Visual.ly. Visual.ly is a platform that combines people who need content with people who can create content. The website charges a fixed fee for each type of project (including infographics, e-books, and videos).
Content Curation Tools
Marketers often need to fill out content calendars to keep up with competition and attract as many audiences as possible. However, we do not always have time to organize unique content for each post we create. This is why there are some content management tools that can help you fill these gaps and satisfy your fans.
With Feedly, you can select all the different blogs, publications, and topics of interest; at the same time, the platform aggregates all the latest content of these sites into feeds that you can monitor. You can integrate Feedly Feed with tools like Sprout Social to continuously share these articles with fans and followers.
Scoop.it is a great tool to easily find and share unique, relevant content related to your social networks, blogs, etc. With Scoop.it, you can immediately find quality properties worth several months.
Kapost is a platform that can consider every step of the content marketing cycle. An excellent feature is the ability to assign different features to different content buyer roles. This feature shows which phase of your content marketing cycle your potential customers are most likely to convert.
Website Analytics Tools
Most digital marketing tools there have built-in analytics, right? For example, Sprout Social has a social media analysis function that can display the performance of your content on various social platforms. However, it’s important to pay attention to data about the actual events that occur on your site (from clicks to conversions, and more).
Kissmetrics provides analysis tools that can help you increase the conversion rate of the entire website. The platform will track visitors to your website throughout the conversion process and provide you with reports on various parts of the channel. This can help you fine-tune the conversion process to increase sales and revenue.
30. Google Analytics
Now, Google Analytics is the gold standard for most websites. Google has advanced analysis functions that can reveal your various website information, including who the visitor is, how the visitor passes through your sales channel and their real-time behaviour on the website.
31. Adobe Analytics
Adobe provides enterprise-level analysis solutions for companies that want to conduct an in-depth analysis of their website data and performance. The platform has cross-channel attribution, 360-degree customer analysis, and prediction intelligence, allowing you to observe and respond to customer behaviour in real-time.
Woopra is an analysis platform tailored specifically for e-commerce companies. To help solve the problem of abandoned shopping carts, Woopra analyzes each step of the checkout process on your website to determine where visitors drop off and which traffic sources are most valuable to checkout success.
Customer Service Tools
Given that we live in a call culture, customers are more inclined than ever to contact brands through online channels to raise questions and complaints. If you are unwilling to deal with these customers, this will have little effect on your brand and you may lose their business forever. Consider using a customer service tool to simplify your customer service process and ensure that you respond to all inbound mail.
Zendesk provides a complete set of tools that can help your support team build and respond to all customer needs. The platform aggregates all your communication channels into one place, which makes responding to emails, phone calls, and chats easy. Zendesk is also integrated with Sprout to simplify your social customer service work.
The well-designed UserVoice customer service platform is a great place for large teams to meet the needs of the customer service platform. The reports provided make it easy to see which business representatives work best, and customer satisfaction surveys help to understand the overall performance of the team. In addition, the platform optimizes the process of collecting and analyzing customer feedback without interrupting visitors.
LiveChat takes a more proactive approach to customer service, helping you communicate with the people who visit your website. The passive chat window on your page allows your potential customers to contact some of your service representatives directly, helping to answer questions and questions effectively.
Search Engine Optimization Tools
For digital marketing tools, SEO is where most of us need some major help. With so many available tools and the continuous development of our search engine, finding the right solution is easier said than done. Fortunately, there are countless tools that can help simplify the increasingly complex world of SEO.
Moz provides customers with two key products: Moz Pro and Moz Local. Moz Pro products contribute to classic SEO practices, such as tracking rankings, monitoring link building efforts, and notifying content marketing activities. Moz Local helps the company improve its local SEO list. All you need to do is enter the company’s location information, and then Moz goes to work for you to list.
SEMRush has a large number of built-in digital marketing tools that can help paid search experts and SEO track and improve their search rankings. One of the main uses of SEMRush is to track your competitors. You can use these tools to pull competitors’ backlinks, monitor their ranking fluctuations, and conduct a comprehensive competitive analysis.
38. Screaming Frog
Screaming Frog is a spider tool that can quickly crawl websites, website lists, or specific webpages to fully analyze its performance. You can use the tool to see if there are any broken links, broken pages, wrong redirects, etc. Fixing most of these errors is a shortcut for search marketers.
Affiliate Marketing Tools
The concept of affiliate marketing is simple: by becoming an affiliate marketer, allowing others to sell products on behalf of your brand. In turn, all you need to do is pay a percentage of each sale they generate. This may be an effective channel because people tend to trust friends and brand advocates rather than companies in sales. In addition, safety nets are involved here, because you only have to pay for the sales generated by these people.
39. CJ Affiliate
For advertisers who want to choose and sell products by publishers, CJ is one of the most popular choices. CJ is one of the largest blogger networks, and its self-service platform can easily expand your membership marketing efforts.
VigLink is an incredible tool for affiliate marketing. The site has a huge content database provided by publishers, who can scan and add links to relevant keywords found in real-time. Use this type of contextual advertising to drive sales more easily.
Rakuten is similar to VigLink, except that Rakuten promotes a long-term partnership between the brand and its affiliates. Long-term relationships with partners help build trust and knowledge of products and make it easier for these people to sell products.
Which digital marketing tool do you swear to use?
Now that you have seen the complete list of digital marketing tools, you may want to go there and try some free trials. well! Thankfully, nowadays, companies usually don’t need much information to take you to the platform.
Who knows, you may eventually find that the cost savings are worth your time-we know that without Sprout Social, we will get lost.
Of course, there are many other tools that may not be on our list. Which digital marketing tool will you use? Do the things you want to exist still exist? Let us know in the comments below!
Here is a list of the other digital marketing tools you should know in 2020.
- Google Trends
- Google Keyword Planner
- Facebook Audience Insights
- Facebook Ads
- Google Adwords
- Bing Ads
- Appstore Search Ads
- Google Analytics
- Facebook Analytics
- Yandex Metrica
- Google Data Studio
- Webris SEO Report Tool
- Color Picker
- Google Analytics URL Builder
- Tag Assistant
- FB Pixel Helper
- Google Tag Manager
- Data Scraper
- Google Analytics Debugger
- pCloud Save
- Bootstrap Studio
- Adespresso ads
- Active Campaign
- Sumo.com Blog
- Digital marketer
- Neil Patel Blog
- Search Engine Land
- Ahrefs Blog
- Jon Loomer Blog
- Hubspot Blog
- Content Marketing Institute Blog
- Buffer Blog
- GrooveHQ Blog
- MOZ Blog
- Adespresso Blog
There are many different tools that can directly solve your marketing problems-you just need to determine where to focus first. Which tool is best for your company structure and ultimate goal?
If you need free and comprehensive all-in-one digital marketing services, please check MahbubOsmae.com’s Digital Marketing Services.
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