10 Reasons Why Local SEO Will Help Attract New Customers to Your Business
If you can rank your business by using local SEO, you can get the ultimate benefit for the lifetime. Researchers show that most of the customer search a local business to find a store for their needs first.
1. Customers are seeking local business most often: Yes! Your potential customers are turning to the internet, and they are searching for their needs from the local search. Similarly, they feel comfortable to buy something from the local business. See some statistics for local search.
- 96% of local searches are from PC users.
- 46% of total Google searchers are from local
- 64% of Google users like local business as their first choice
- 50% of mobile users search for getting mobile number or address from the search engine
- 78% of searches from online like to handle their purchase from offline.
Can you imagine the potentiality of Local SEO optimization?
2. Local Searches are highly targeted: Local searchers are mainly seeking products from their familiar local company, or some of them don’t know any company who provides this services or sell the products, so they are using Google to find them. Overall, it’s very efficient and timely.
3. Highly conversion rate: Local directories or searchers generate 50% of conversion rate. If you can index local directories entirely, it provides mostly useful information including phone no., addresses, and email address and it shows the search engine on the first page. For this reason, it’s very effective.
4. Mobile users are increasing rapidly: Now mobile users are very targeted, and day by day it’s overgrowing. Important to realize, 60%+ users are from mobile, and they create higher conversion with local searches. So, it helps to get potential customers from the local search engine, directories, and reviews.
5. Engagement in the right time: You can provide your services when customers need you. On the other hand, it requires little investment. When you are providing ads or marketing for local newspapers, leaflets, direct mail, etc., it’s not highly targeted, and even they can be bored. But local searchers are when they need your services. For this reason, it increases the sales target.
6. Only a few businesses are using the local listing of Google: Claiming your business in the Google business is free, but most of the businesses are not using the services. So, you have a great chance to take the opportunity of it. Though in the US 44% of companies are using this services, in the country like Bangladesh. India or underdeveloped country the rate is under 10%. For this reason, you can take the help of local business listing quickly.
7. Most of the local SEO services are free: Yes! Most of the local SEO services are free. If you can know the use of them, you can get huge customers from here. For example, Google Business listing, Bing Business listing or online local directory submission.
8. Local Advertising methods are working very less: Now, we are very much fond of using the internet and trying to complete our needs from here. For this reason, the local newspaper, TV channel or other ads methods are not working very well. With this in mind, local SEO can work for you better than local advertising.
9. Local Review is very effective: The most effective marketing techniques is “Word of Mouth.” Here comes the local review system. If you can use it accurately, it can increase conversation rate highly.
10. Trust: Local business can generate trust by getting listed on the first page of Google and other search engines, and it’s very much sufficient for achieving the business goal for a long time.
Now it’s time to check how you can do local SEO for your business and what is the best method for doing it.