Best Website Speed Optimization Service by MO.com in 2023

The benefits of Speedy websites:

There are several benefits to having a speedy website, including:

• Improved User Experience: Faster website load times make for a better user experience, as users don’t have to wait as long for pages to load. This can lead to higher engagement rates, lower bounce rates, and increased conversions.
• Higher Search Engine Rankings: Search engines like Google consider website speed as a ranking factor. Websites that load quickly are more likely to rank higher in search engine results pages (SERPs), which can increase organic traffic and improve online visibility.
• Increased Mobile Responsiveness: Speedy websites are more mobile-friendly, as users accessing the internet through their mobile devices expect fast load times. Mobile-friendliness is another factor that can positively impact search engine rankings.
• Improved Conversion Rates: Studies have shown that slow-loading websites can significantly impact conversion rates. A speedy website can help reduce cart abandonment and increase the likelihood of completing a purchase.
• Lower Server Costs: Faster websites are more efficient, which means they require fewer server resources to load. This can lead to lower server costs, especially for websites that experience high traffic volumes.

Here Amazon and Walmart provide a great report regarding website speed and conversion rate. Amazon finds that if it delays loading 1 second, it decreases by 1% revenue and Walmart tells it goes even 2% sometimes. So, it is very much necessary to increase the speed of your website. Otherwise, it can make a huge loss in your business and customer satisfaction. It’s very necessary to load your website before 2 seconds. Otherwise, on average half of your revenue may fall in a year. Now if your websites take time to load more than 5-10 seconds, then it’s a matter of regret, and you have to take steps instantly to increase sales.

Having a speedy website can provide numerous benefits, including better user experience, higher search engine rankings, improved mobile responsiveness, increased conversion rates, and lower server costs.

How to check your website’s speed:

There are various tools available online that can help you check your website’s speed. Here are a few steps to follow:

1. Use Google’s PageSpeed Insights: This tool analyzes the content of a web page and generates suggestions to make it faster. Simply enter your website URL, and it will provide you with a score out of 100 for both desktop and mobile devices, along with suggestions on how to improve your website’s speed.
2. Use GTmetrix: This tool analyzes the loading speed of your website, providing a detailed report on the page size, loading time, and number of requests made to the server. It also suggests ways to optimize your website to improve loading speed.
3. Use Pingdom Website Speed Test: This tool provides a detailed report on the loading speed of your website, including a performance grade, page size, and requests made to the server. It also offers suggestions to optimize your website’s speed.
4. Use WebPageTest: This tool offers a comprehensive analysis of your website’s performance, including load time, response time, and waterfall charts that show how each element on the page loads. It also offers suggestions for improvement.

By using these tools, you can easily check your website’s speed and get suggestions on how to optimize it for better performance.

You can check your website’s speed by yourself. It’s not rocket science, and it’s very easy to check the performance of your website. For this reason, you have to use some tools like Pingdom or Google Page Speed Checker.

You will need to paste the website into the checkbox of the above tools, and it will provide you with the loading speed of your website. Similarly, it will show you some issues at low speed. Some tools can even give you instructions to increase the speed. We are using a lot of premium tools and software to get the actual results, and it works very fine to fix all the bugs on your website.

Ten ways to increase your website speed:

A lot of research has happened for increasing website speed. A lot of reasons are liable for website speed issues. Here, I will discuss ten reasons for increasing website speed. It’s the most needed step to increase website speed. Let’s talk about the details.

1. Reduce HTTP requests:

Research from Yahoo shows that 80% of websites are loading slowly for an increasing amount of HTTP requests including images, stylesheets, scripts, Flash, etc. On the other hand, we are using a lot of scripts from different sources and outside of your websites including social media links or similar types of scripts. These types of sheets and scripts take a lot of time to load the websites. For this reason, you have to try to reduce HTTP requests by the below methods.

• Try to reduce external websites scripts on your websites
• Increase the use of CSS rather than an external source of images or code.
• Include multiple style sheets with a combination
• Try to use social media links as icons on the bottom side of the website.
• Try to check with the experts to do it more effectively.

2. Reduce server response time:

Always try to reduce server response time for your websites. Google always recommends solving this problem by using a web application monitoring solution or increasing bottleneck performance. I will recommend you check the website’s performance by using Yslow or Google’s page speed tools.

3. Use a compression tool:

It’s a great method for reducing the page size. As ideal content are large with visual content, so this tool can help you to compress the page. It’s very easy to use on your websites. Now, most browser supports it. It helps the page to download with compression ways. For this reason, it helps to load the web page very fastly.

4. Use Browser Cache

Browser Cache is a great way to reduce the website’s speed ridiculously. It’s a very easy method. When a visitor comes for the first time on your website, it provides all the files, and it has been saved on the user’s hard drive. For this reason, when this user comes for the next time, it will load faster than before. It’s a proven way, and you should try to use it.

5. Use an optimized template or theme:

Most of the time, when we don’t write any code by following the exact rules, it makes an unoptimized website. The same thing happens when we use a template or theme for building a website. With this in mind, you have to try to keep your website’s code clear and well-optimized. Even Google loves optimized code and themes.

6. Optimize the images:

An image is a must need for making the content eye-catching. But an unoptimized image is not good for the websites. A large image can take to load a lot of time. For this reason, you have to try to use optimized and low sizes images with the right format all the time.

7. Change the method of using CSS

CSS needs to optimize and implement it in the right way. CSS is used in two ways as an external source or inline CSS. External CSS loads in the head, and it reduces the time to load the website. On the other hand, it helps to reduce duplicate CSS again and again. You can also try to use some short parts in the inline CSS and other parts in the external CSS.

8. Reduce the number of plugins:

When you are using CMS or framework, it needs to use a lot of plugins to make it more functional. But a lot of plugins can slow down your website. On the other hand, it can use an external HTTP request. For this reason, you have to try to reduce the number of plugins. Always try to delete unused plugins and themes from the websites. Similarly, try to use a theme with a clear code.

9. Reduce redirection:

Redirection takes more time, and it’s not good for any website for speed. It creates more HTTP requests all the time. For this reason, try to decrease it as much as you can. Though you need to make redirection and it’s good for SEO, try to limit the use of redirection.

10. Use a content delivery network:

If you are making a large website and your visitors come from a different country, you should use a content delivery network. As CDN establishes its server in different countries, It will help you to deliver content from different locations. So, it will increase your website’s speed.

Above all, I’ll tell increasing the website’s speed is very necessary to attract more customers and to get better conversion. On the other hand, it will help the satisfaction level of the customer. Similarly, it is very beneficial to rank and create more reputation than your competitor. So, why not a fast-loading website? MahbubOsmane.com, a popular digital marketing blog, can help you to gain your desired speed within a short period. Check the package from the above, contact us from the above form, and take a decision to speed up your website. Thanks in advance.