Expert Google Ads Service by MahbubOsmane.com, GA/GA4/GTM, Bing Ads, Amazon Certified PPC Expert | SEO | Geo-Fencing Certified Specialist

Keyword Research and Competitive Ads Analysis

The right keywords to advertise on is the first step to achieving success. We’ll study keywords and competitors to design an effective Google Ads strategy that boosts sales and has a positive return on investment.

Pay-per-click Analysis & Implementation

With a reputable Google Ads account, we will look at past data to determine which elements perform best and modify other components to function similarly. We’ll then alter the bidding options and keywords, as well as the text of ads and links to destinations to meet our objectives. Our goal is to generate as many leads and sales as we can per dollar.

The Campaign Development and the Ad Copy Creation

We’ll create the Ads campaign, design the ad copy, and then configure the settings. Multiple ads will be developed and modified to get the best rate of conversion possible.

Conversion Tracking and ROI Analysis

Our reports reveal which keywords generate leads or sales, and which ones aren’t. We track this to be certain we’re focused on the words that are most effective and focusing on specific keywords.

Search Network Advertising

We keep track of your search engine performance and engagement in order to adjust ads, bids, and keywords to best reflect the type of traffic that is the most effective on your website.

Advertising Variation & Testing

Multiple ads are tested with A/B testing to find out which ads result in the most conversion and click-through rates. We also create copies of landing pages and test which is most effective.

Monthly Maintenance

The account’s entire structure will be reviewed monthly to identify what areas could be improved, and to ensure that your campaign is operating smoothly. Changes to your keywords will continue to increase the effectiveness of your campaign.

Our aim is to develop campaigns that have an excellent return on investment that will allow your company to make wise investments and become profitable each month. A manual review of your account makes sure you’re not spending too much and your ads are displayed in the most effective locations to increase conversion. Through our review, we’ll identify the most important factors for your site to be effective through PPC and expand the amount of money spent on your campaign as it grows. We collaborate with you and hold monthly calls to ensure that we’re all on the same page regarding goals and results.

Detail Reporting and Team Meetings:

Every month we’ll send you a thorough summary of the work done by the Ads Manager, and the plans for the next month. We’ll also schedule a follow-up phone call with our team, and yours.

As a reputable Google Ads Service Firm or AdWords Campaign Management Firm, what kind of services are we able to provide?

• Keyword research and the process of planning: Using keyword research for Google Ads is a valuable tool to help businesses reach the right target audience and maximize their ad spend. Through analysis of search trends and user behavior, businesses can gain insights into how to best target their ads for maximum visibility. Keyword research is done by analyzing search queries and determining the best keywords to target in order to drive traffic and conversions. Additionally, businesses should use keyword research to develop an understanding of their competitors and their strategies for targeting key audiences. This helps businesses stay ahead of the competition by developing unique and effective advertising campaigns. Furthermore, keyword research can be used to identify new opportunities that may be unexplored and could provide a competitive edge. By utilizing keyword research, businesses can create targeted ads that will give them the most visibility and success with their target audience.

• Google Ads campaign Budget analysis: Google Adwords is an essential tool for driving traffic to websites and products. To maximize the return on investment (ROI) from a Google Ads campaign, it’s important to analyze the budget for each campaign and make adjustments accordingly. The first step in analyzing a Google Ads campaign budget is to establish a target budget. This should be based on the goals of the campaign and any financial constraints, as well as taking into account factors like market conditions, competition, and product availability. Once a target budget is established, the campaign can be monitored to ensure it stays within this limit. The next step is to analyze the actual cost of the campaign, including both direct and indirect costs. This includes paying for clicks or impressions, as well as any additional costs associated with running the campaign such as paying for the design or ad placement. Additionally, it’s important to consider how much money is being spent on ad targeting, as well as any additional fees charged by the advertising platform. Finally, it’s important to track the performance of the campaign. This includes measuring metrics like conversions, cost per acquisition, and return on investment. By tracking these metrics, it’s possible to make adjustments to the budget to ensure that it’s being used as efficiently and effectively as possible. By performing a thorough budget analysis of Google Ads campaigns, it’s possible to ensure that campaigns are running efficiently, achieving their goals, and providing a positive return on investment. By keeping track of costs and analyzing performance over time, it’s possible to make adjustments as needed and maximize the impact of the campaign. This can lead to a greater ROI and more successful Google Ads campaigns.

• Review of competitor ads: In addition to researching current trends in the industry, it is also important to review competitor ads. By doing so, we can identify what other businesses are doing to promote their products and services, as well as which techniques have been successful. This can provide valuable insights into what we should consider in creating our own campaigns. Furthermore, competitor ads can also help us to understand how customers are responding to certain messages and which types of ads tend to be more popular than others. With this knowledge, we can craft our messages and visuals to be more effective in resonating with the target audience. Ultimately, this will help us to create more successful advertising campaigns. By analyzing competitors’ ads, we can also gain insight into which strategies are most effective for the industry and which ones can be improved upon. Additionally, we can compare our own campaigns to those of our competitors to determine how our ads are performing in comparison. This can provide valuable feedback on what strategies are working and which ones need to be adjusted. Taking the time to research competitor ads can also be beneficial in helping to ensure our own campaigns stand out from the competition.

• Optimization and creation of landing pages: Landing pages are the face of a website and offer visitors a great first impression. Therefore, it is important to ensure that these pages are optimized for maximum efficiency. Optimizing landing pages means making sure that visitors can find the information they are looking for quickly, that the design is appealing and engaging, and that the page contains a clear call to action. By creating an effective landing page, you will be able to increase visitor engagement and conversions. It is important to remember that the page should be designed with the user in mind. Focus on making it easy for visitors to find what they are looking for, and make sure it contains relevant information that is easy to digest. Additionally, ensure that the page is visually appealing and engaging. In order to optimize a landing page, it is important to consider what elements should be included. Some of the most essential components include a headline, a clear call to action, and relevant content. Additionally, include contact information and an opt-in form so visitors can easily get in touch. It is also important to consider the use of visuals and colors on the page. Using images and videos can help break up text and make the page more visually appealing. Additionally, using colors that are consistent with your brand can help create a cohesive look and feel. Finally, consider testing different versions of the page to determine which works best. A/B testing is a great way to identify which elements are most effective and can help you create the best landing page possible. By following these tips, you will be able to optimize your landing pages for maximum efficiency and ensure that visitors are engaged and converted. Optimizing your landing page can be a great way to increase conversions and improve the user experience. With a little effort, you can create an effective landing page that is sure to be successful.

• Google Ads campaign set up: Once you have gathered your keywords and created an audience, it is time to set up the campaigns. When setting up a Google Ads campaign, it is important to consider how you will structure your campaigns and ad groups. The campaign level allows you to set the budget, location targeting, languages, and other settings that will apply to the entire campaign. Ad groups allow you to group related keywords and ads together. This allows you to tailor the ad messaging and target specific sets of keywords. After you have set up your campaigns and ad groups, it is time to create the ads themselves. Creating compelling ads with a clear call to action is essential for success. When writing ads, be sure to include the most relevant keywords for that ad group, as well as an engaging headline and description. You should also include any special offers or promotions you may be running to attract customers. Finally, you need to link your ads to the appropriate landing page. Make sure that the messaging in your ad is consistent with what customers will find on the landing page and that the page loads quickly. Now that your campaigns and ads are set up, you can start tracking their performance. This will allow you to monitor the success of your campaigns and make adjustments as needed. With the right strategy in place, you can maximize your ROI and get the most out of your Google Ads campaigns.

• Google Ad copy creation and testing: Google Ads are a great way to reach potential customers and drive more traffic to your website. However, creating compelling ad copy is no easy task. To ensure your ads deliver results, it’s important to test different versions of your ad copy. Testing different variations of your ad copy allows you to determine which message resonates the most with your target audience. You can test variations such as headlines, ad text, and call-to-action phrases to measure the effectiveness of each version. By understanding which versions are most successful, you can create more effective ads in the future. When we test your ad copy, we make sure to measure the performance of each variation. We analyze metrics such as click-through rate and cost-per-click to determine which version of the ad is performing best. We keep track of the performance of your different versions and use the data to refine your copy and create advertisements that will be more successful. By understanding the importance of ad copy testing, you can ensure your Google Ads are reaching their success and driving the most amount of traffic to your website. Testing different versions of your ad copy can improve its effectiveness and help you reach more potential customers and achieve your business goals. goals. Utilizing the data generated from testing can help help you you create more effective ad copy that resonates with your target audience.

• Analysis of conversion rates: Conversion rate analysis (CRA) is a key metric for measuring the success of marketing campaigns. It can help determine which strategies are working, where improvements should be made, and how to best target potential customers.By understanding conversion rates, businesses can identify problem areas in their marketing and make changes accordingly to improve sales and ROI. To get the most accurate picture, we analyze conversion rates over time and compare them to industry averages or benchmarks. This way, we identify trends and isolate any changes that have a positive or negative impact on the conversion rate. Additionally, we look at the behavior of individual customers that can help uncover opportunities to further optimize conversion rates. Finally, understanding the customer’s journey to purchase can provide insight into obstacles that may be preventing them from completing a sale. Using this knowledge, businesses can adjust their strategies to maximize conversion rates and improve the customer experience. Converting customers from prospects to loyal customers is the ultimate goal.

• Review of ad content and changes: Advertising has been a powerful tool to promote and market products, services, and brands for decades. As technology advances and consumer preferences shift, the content of ads also needs to change. To remain competitive in a fast-changing market, we regularly review your advertising content and make necessary adjustments. We write ad content tailored to target audiences, and the messages are relevant and engaging. Also, we include meaningful visuals and creative copy that are impactful and memorable. Our ad copy focuses on the unique benefits of a product or service, rather than just listing features and specifications. We also consider how your ads will be seen by audiences and optimized for different channels, including social media, traditional media, and online advertising. Our ad copies are tailored for each platform, to ensure that the content is engaging and effective across all platforms. Finally, we measure the effectiveness of your ads through analysis and feedback. We use Google Ad Dashboard & GA4 analytics to track the reach, impressions, and engagement of an ad, as well as feedback from customers to improve the ad content. We regularly review your ad content and make adjustments, to ensure that your ads reach the right people and generate maximum returns.

• Google Analytics review: We measure the effectiveness of your ads through analysis and feedback. We use Google Ad Dashboard & GA4 analytics to track the reach, impressions, and engagement of an ad, as well as feedback from customers to improve the ad content. We regularly review your ad content and make adjustments, to ensure that your ads reach the right people and generate maximum returns.

• In-progress bid adjustments: In-progress bid adjustments are a great way to ensure you’re optimizing your campaigns for maximum performance. With this feature, you can adjust bids throughout the day to meet changing conditions, such as budget constraints or changes in user behavior. This allows you to allocate more spending towards higher-performing keywords and reach your goals faster. You can even set up automatic bid rules to easily optimize bids and reach your desired performance levels. With in-progress bid adjustments, you can maximize your return on investment and make the most of every penny spent. To take advantage of in-progress bid adjustments, you’ll need to set up bid rules, which tell the system what criteria to follow when making adjustments. You can create rules based on click-through rate, cost-per-click, and other metrics. You can also specify the maximum amount that you’re willing to pay for each impression or click. When setting up bid rules, it’s important to consider your budget and goals. This will help ensure that you don’t overspend or set bids too low, leading to underperformance.
  
  

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic” Jeff Eisenberg