Online Marketing Plan For A New Website – SEO, SMM, PPC [A to Z]

osmani

Online marketing plan for a new website

 

online-marketing-Plan

 

Do you want to run online marketing for your new website? Are you unsure of where to start or how to proceed? Many newcomers to the digital business world frequently ask these questions, and they are absolutely right to do so. How can they prepare for investing in online marketing without the appropriate guidance?

When you start a business in the traditional way, you allocate budgets for various types of promotions, such as newspaper advertisements, TV ads, direct marketing, event management, and more. Similarly, in online marketing, you have various avenues, but it all happens digitally. This means that all advertisements are delivered through digital channels, whether it’s through SEO, SMM, PPC, or even event management.

This post serves as a comprehensive guide to effectively promote your digital business. Whether it’s search engine promotion, search engine marketing, PPC marketing, or social media marketing, I will provide you with a complete strategy and a sample SEO, SMM, and PPC plan, along with pricing for a 6-month period. If you’re eager to embark on digital promotion, stay with me, and let’s delve into the details.

Let’s suppose you have a website named “MahbubOsmane.com.” The process will remain the same, regardless of the type of website or service you have. I will break down the entire process into four steps, and each step will be discussed in concise but essential sections. Keep reading…

 

 

Online marketing plan General Checklist

Creating a detailed online marketing plan for a new website is crucial to drive traffic, engage users, and achieve your business objectives. Here’s a step-by-step plan to help you get started:

Define Your Goals:

Understand Your Target Audience:

Conduct Competitive Analysis:

Develop Your Unique Selling Proposition (USP):

Website Optimization:

Content Marketing:

Social Media Marketing:

Email Marketing:

Paid Advertising:

Influencer Marketing: – Identify influencers in your niche who can promote your website. – Collaborate with them to reach a broader audience.

Search Engine Optimization (SEO): – Continuously optimize your website for search engines by improving on-page and off-page SEO elements. – Create a backlink-building strategy to improve your website’s authority.

Analytics and Tracking: – Set up Google Analytics and other tracking tools to monitor website performance. – Regularly review metrics like traffic, conversions, bounce rate, and click-through rate (CTR).

A/B Testing: – Experiment with different marketing strategies, ad copies, landing pages, and email subject lines. – Use A/B testing to determine which variations perform best.

Customer Engagement: – Encourage user-generated content, reviews, and testimonials to build trust. – Respond to customer inquiries and feedback promptly.

Mobile Optimization: – Ensure your website is fully functional and optimized for mobile devices. – Mobile users are a significant portion of your audience.

Local SEO (if applicable): – Optimize for local search if you have a physical location. – Create and maintain profiles on platforms like Google My Business.

Community Building: – Engage with online communities, forums, and groups related to your niche. – Share valuable insights and participate in discussions.

Budget Allocation: – Allocate your marketing budget based on the most effective channels and strategies. – Adjust budgets based on performance data.

Regular Evaluation and Optimization: – Continuously monitor your marketing efforts and adapt your strategy based on data and changing market conditions.

Reporting: – Create regular reports to track the progress of your marketing plan. – Share these reports with stakeholders and use them to make informed decisions.

Remember that online marketing is an ongoing process, and results may take time. Consistency and adaptability are key to success. Regularly review and refine your plan to ensure it aligns with your goals and keeps up with industry trends.

Plan for On-Page SEO: (1st Step)

 

While planning online marketing for your website, you have to check the on-page SEO condition of your website. Because, without optimization of your websites for on-page, you will fail to promote your business for the search engine. So, it’s the first plan to start. Important to realize that on-page SEO means the work that will be done on your websites only. In a word, it’s the strategy to design your websites and content for search engines ready. Though we’ll never forget our reliable visitors/customers. 

Firstly, you have to use some tools to check all the on-page issues. Generally, we use this tool for checking your on-page condition. To compare the results, we also use another great tools including Screaming Frog, Rank Tracking Tool – SEOlium, Small SEO Tools, Moz Tools, SEO Centro, Woorank, Power Mapper, and much more. Even We use some special techniques, and different free and paid tools to find all the exact issues related to your websites. Above all, it takes 30-40 hours to find and fix all the on-page issues. This is to say, sometimes it can take more time if your site is weaker for on-page SEO. You can check this service with us. Not to mention, we audit and fix many types of single issues of your websites and it’s the best services in Bangladesh. 

 

On-page SEO Checklist 2024:

 

This is the updated checklist for 2020. I don’t know if you are implementing all the tactics. I will ask you the checklist as the question and if the answer is yes! Then it’s OK. But if you are failing to implement anything from the list, then you should fix it first. Some of the topics are technical and it’s very much necessary for anyone. With this in mind, we’re here to help you. First of all, check if your websites are fulfilling all the questions mentioned in the below. As an illustration, when we take any task from our clients then we try to answer this question too. You can think about it as our service items too. You will be surprised that, there will be rarely some issues that will be the best for your on-page SEO. Let’s take a look at the on-page SEO checklist 2024. 

 

Checklist:

 

  1. http://www.twitter.com/brand-name
  2. http://www.facebook.com/brand-name
  3. http://www.yelp.com/biz/brand-name
  4. http://www.youtube.com/user/brand-name
  5. http://www.linkedin.com/in/brand-name
  6. http://brand-name.wordpress.com/
  7. http://www.hulu.com/profiles/brand-name
  8. http://technorati.com/people/brand-name
  9. http://about.me/brand-name
  10. http://brand-name.posterous.com/
  11. http://profile.typepad.com/brand-name
  12. http://www.squidoo.com/lensmasters/brand-name
  13. http://www.stumbleupon.com/stumbler/brand-name
  14. http://www.etsy.com/people/brand-name
  15. http://en.gravatar.com/brand-name
  16. http://www.scribd.com/brand-name
  17. http://brand-name.livejournal.com/
  18. http://brand-name.hubpages.com/
  19. http://www.flickr.com/photos/brand-name/
  20. http://photobucket.com/user/brand-name/profile/

 

No need to tension by seeing a big list in the above. We are ensuring all the techniques for you and we are helping a lot of people who want to compete with others. You can check our On-page SEO services.

 

Plan for Off-Page SEO: (2nd Step)

In the second stage, it will be for off-page SEO. After completing the on-page SEO audit and fixing it, we will go for off-page SEO for your websites. Never hesitate to price. It’s so tough to run off-page services. It will take a total of 120+ hours for any new websites, which means it will take 2 months 8 weeks, per week 15 hours. And most of the work depends on link-building. You can’t believe, it can take more time too. If I tell in a specific way, it will be building a link in the right way, not a spammy one. Check how we try to build an authoritative and helpful link for your websites with a minimum budget.

 

20+ most reliable and powerful Off-page SEO techniques and link building strategies:

We try to follow the below methods to build the link and it’s 100% verified and white hat ways which are very helpful and actionable for making your website an authority and to give it a real existence. check the steps and our services have included it too. 

  1. Off-Page SEO & Link Building Services
  2. community creation in Social networking sites
  3. Blogging
  4. forum Postings
  5. Search Engine Submission
  6. Directory Submission
  7. Social Bookmarking
  8. Cross-Linking
  9. Link Baiting
  10. Photo sharing
  11. Video Promotions
  12. Business Reviews
  13. Classifieds Submissions
  14. Article Submission
  15. Press Release Promotion
  16. Local Listings & Yellow Pages
  17. Social Sharing Network
  18. Answers
  19. Document Sharing
  20. Widget/Gadget Development
  21. PPC Ad Campaign Link Building.
  22. and much more

Here have no need to describe the importance of link building. But if I repeat It needs a legal and white hat method and we are trying to do it in the right ways. Even if you are new or old in your niche, it’s no matter for us. We’ll give you a reliable method to build the do-follow backlink. For this reason, we (MahbubOsmane.com) are providing all types of services by following a variety of methods of link building.

 

 

What opportunities does MahbubOsmane.com offer for Off-Page SEO/link building:

MahbubOsmane.com provides all types of On-page and Off-page SEO services with minimum budget and maximum benefit. You can check our reliable Off-page SEO and link-building services from here.

 

 

Link Development Strategies:

Here, I will discuss some services of MahbubOsmane.com, and first on is link development strategies. Keep reading, a lot of step-by-step SEO techniques are waiting for you in the next. ®

Have you launched your websites already? Do you think your website needs some off-page optimization for SEO purposes? Are you maintaining an in-house team for promoting your services, but don’t know how to implement the facts of link building? For this reason, a lot of companies and newbies are coming to MahbubOsmane.com to help them with making strategies. check the service from here. 

In this service, MahbubOsmane.com will check and audit your websites and we will provide you with special tips for content optimization, content suggestions, and how can you get the resources for your website in your niche. It takes only several weeks to provide an excellent suggestion for your development. We’ll provide you with specific tips for promotion. Similarly, we’ll give you a prediction and competitor overview. On the other hand, you will get a niche-related directory and forum suggestion to decrease your work in the right way and it’s so easy to find out all the problems from our experts. It will help your team to implement it to make your business innovative in the industry.

 

 

Monthly Link Building:

At the same time, if you don’t have a team, but want to start search engine optimization and link building, this service is for you. We are maintaining a great team to help you. You can ask us how many backlinks you want every month. MahbubOsmane.com will create it for you from the authoritative place and it will be totally white hat method. Check the service from here. 

Creating a high-quality link can be a great opportunity for you. If you don’t want to maintain a team and don’t want to build a team, you can hire us. All the work we will do for you. We are creating content, guest posts, authority articles, link indexing, directory submissions, social profile optimization, strategic partnerships, and more traditional and innovative ways to help the blogger outreach. You will get all the reports of backlinks and promotions every week and month. It will help you to stay tension-free for the backlink of your website.

 

 

Link Evaluations and Suggestions:

It’s another great chance to get help from MahbubOsmane.com. Maybe you are running your website and business for many days. You have built backlinks and other promotions too. But you don’t know if it is working or if it needs any change. Maybe, recently you have not getting sufficient traffic from the search engine. On the other hand, you are getting alarming messages from Google Webmaster. Similarly, you are getting a spam link or so on.

MahbubOsmane.com can help you to audit your reliable websites and it can help you take necessary measures. We’ll help you to solve the problem. On the other hand, you will get the total solution and the next step to get ranked again. If you don’t take an essential step quickly, your website can get a penalty. With this in mind, we can help you to save your business and online reputation too. It’s an awesome service to start for anyone. Check the service from here.

In reality, you should check your websites with a professional at least one time or after several months or years. It can keep you risk-free.

 

 

Plan for Social Media Promotion: (Third Step)

After completing On-page and Off-page optimization, it’s time for social media promotion. Though you can start it before. Social media is a great platform to create branding for any new or old sites. Even it’s good for search engines too. Search Engine takes a social media visitor with great concentration. We will spend 1.5 to 2 months promoting our sites on social media. Not to mention, it’s a continuous process. We will give time 10 hours per week which means it will be 120+ hours total. If you give more time, then it will be better. 

For social media promotion, we’ll divide it into 3 steps. It will help us to implement it in the right way.

 

  1. Find out Business Goal:

Here you have to look closely at your company’s overall business goal. Then you have to make the decision about reaching them.

You can target international or local at a time. But it’s a good approach to go step by step with the short plan. With this in mind, you should start locally first and bring some sales from them and try to understand their requirements and attitude. Try to fix it if they get any problems. After all, go to the international stage. All the time try to hear feedback from your customer and it’s very good to make a good brand for a long time.

In the local market, you will take 1-2 months and per week 5-10 hours. On the other hand, in the international market, it will take 1.5-2 months and per week 10-20 hours of engagement.

One suggestion, divide your total Goal into some small steps. You will see that when one finishes, it will come very cordially to the second step automatically.

 

  1. Create Marketing Objectives:

Always follow the SMART rule of creating Marketing objectives. SMART means Specific, Measurable, Achievable, Relevant, and Time-bound. How will it work?

Follow the rule of SMART and you can also ask yourself the below question. We always ask our trusted clients before starting any social media promotion plan. (You can do the same)

 

  1. Identify Ideal Customer:

Try to find out your target audience’s age, occupation, income, interests, pains, problems, obstacles, habits, likes, dislikes, motivations, and objections. It will help you to start promotion by knowing their psychology. It’s very effective and will decrease the time to achieve your goal.

As a result, try to find out the below data by researching.

  1. Target audience’s age
  2. Occupation
  3. Income
  4. Interests
  5. Pains
  6. Problems
  7. Obstacles, Habits, Likes, Dislikes, Motivations & Objections

Must be remembered, that a marketing promotion by following the right data will help you to engage more than a traditional one.

 

  1. Research Competition:

Without researching your competitor, it’s tough to reach your goal. Try to find 4-5 main competitors of your business. Then find what social media they are using. How many posts they are bringing daily? How many followers and fans do they have?

See what types of posts they are doing? On the other hand, how they are behaving with their fans? What types of posts are they posting; text, images, or videos?

At the same time, see the engagement of your competitor page. How many fans are liking or commenting on them? What types of feedback are they giving? It will help you to post the visitor’s needs. Not only see the amounts of fans, but always see the engagement. A lot of fans are not effective without keeping them engaged with you.

Research all the social profiles and pages of the competitor. See what types of posts and tweets they are reporting. If you are able to research, then it will be very easy to bite them. Try to figure out a picture of your competitor and take a strategy following the stats.

 

  1. Choose Social Media Platform intelligently:

It’s not possible to promote your business on all types of social media platforms. Though you can take some strategy of them. But start dedicatedly with 4 or 5 of the social media platform. Choose a social media platform intelligently by researching your competitor and the demand of your customers.

We recommend you start with the below platform:

This is the available popular social media platform. You can try any of them. Must be remembered, that you have to follow the social stats, your competitors, and your customer’s needs and psychology. Then it will help you to engage more perfectly. 

 

  1. Create the Content strategy:

Social Media Content can be more strategic. If you can’t create awesome content, your followers or fans will not come with you again. For this reason, you have to make great content that is exceptional. Content should be funny, serious, highly detailed, and sometimes educational, and so on. You should follow the three content strategy for creating an amazing brand.

Social Media Content Strategy:

Promoting your business on social media depends on content strategy. With an exact goal, you have to create original content and implement it following the below strategy. Using a content strategy, you can also get optimized.

You have to redesign a new idea every day and it will ensure your success in social media marketing. Another key point, a new strategy is necessary to start a successful campaign all the time. 

 

Allocate Budget and Resources:

As you are going to build a reputation, you have to be available for all the reliable resources. Make a budget plan too to start promotion. 

You can manage these kinds of tools for resources:

It’s always available to MahbubOsmane.com to provide service to our clients.

Assign roles or distribution of work:

Before starting the promotion, try to available all the tools and software available and distribute the roles of the team members. Try to distribute the work as in the below roles. 

Note: You have to be clear about the strategy of promotion among the team members. Sometimes some campaigns may fail, but you have to launch them with new ideas and techniques. Then your target to promote a product with a different strategy will succeed.

How much it will cost:

Now you can ask me, that’s about the budget? Actually, it totally depends on your needs. But we will show you a budget history of our clients in 2020. This client told us not to sacrifice any promotion for the budget. For this reason, he has got his profited more than his demand.

Here, you have to remember if your profit comes to 25% then you have to make a budget of 60% for promotion among the profit. That means, if your total sell target is 50 lac taka, then it will bring 12,50,000 Taka as profit. Then you have to take 60% of the 12,50,000 Taka for promotion and the rest will be your exact profit and if you calculate 60% then it will come to 7,50,000 Taka. That means your budget will be something like that for promotion. It’s not an exact amount, but we have tried to give you an idea.

Then how will you distribute it to different social media? Let’s take a look. (Markedly, with your demands and geographical location, it can vary the percentage)

1st Quarter: (35% of yearly budget=262,500) Facebook = 100%

2nd Quarter: (25%=187,500) Facebook = 70% Other Media: 30%

3rd Quarter (25%=187,500) Facebook = 60% Other Media: 40%

4th Quarter (15%=112,500) Facebook = 40% Other Media: 60%

At the very beginning, it will not bring any profit. So you have to calculate it as an investment. But if you can implement the idea perfectly, it will surely see some profit after several months. Not to mention, likes, followers or fans are not a matter, there needs proper engagement for promotion and MahbubOsmane.com believes it to convert it into sell.

PPC Campaign Checklist (Final Step)

Now it’s time to implement the 4th and final step of the promotion of your website. Not to mention, it’s one of the best and most reliable methods to promote your websites and bring sales. On the other hand, it’s a little technical and if you are totally new, it can seem to you difficult. But I can assure MahbubOsmane.com can surely help you to understand the topics more easily.

When you are thinking about a successful PPC campaign, you have to confirm the below 7 checklists. Important to realize, that success will depend on your right strategy.

Keywords Checklist

Firstly, you have to arrange and optimize the keywords. It will ensure your successful campaign.

Ads Checklist

Now you have it check it again. You are running a campaign by investing in dollars. So why will we waste it? Make sure you have checked the below checklist.

Ad Groups Checklist

Here you have to check the ads group. An optimal account structure includes an ads group with Standard checks and balances. Check if you have done the below checklist.

Campaign Checklist

Now you have to check the campaign and you have to ensure some of the things before launching it.

Ad Extensions Checklist

When you want to review your PPC ads, you have to ensure some extensions. It will help you to run and check the conditions of the campaigns. For this reason, make available the below tools for your business.

Landing Pages Checklist

The landing page means where you will go to your visitor after the first click. It is essential to get a good quality score. Before launching a new campaign, review if your landing page is OK and if it’s working fine. Similarly, design it as user-friendly and sales-friendly.

Must be remembered, that if a visitor gets a professional outlook for the first time, they will think of it as a brand and they will become happier if it’s something that they are looking for and thinking of getting. 

 

Tracking Checklist

At last, you have to review the performance of the ads. Ensure your PPC campaign is up-to-date. Take the necessary measurements after completing and relaunching the new campaign.

To run a successful AdWords campaign, you have to keep yourself updated about the changes, and all the time, you will need to keep yourself engaged with the new idea.

 

Final Thought:

Above all, I’ll tell search engine optimization and online marketing are easy but technical work. You have to ensure a lot of quality and without a team, it’s tough to maintain a good brand. On the other hand, if you don’t have a team of experienced ones, it’s not so simple to keep all the work at the same speed perfectly. 

For this reason, Mahbub Osmane can help you with all the issues. We have made a great team considering all the things and all of them are working on the specific task and we are maintaining and checking it by following international experts. Similarly, we can ensure your maximum benefit with minimum investment. If you think you need a successful Search Engine Optimization, online marketing plan, and campaign, you can easily contact us. Have a great journey in the digital world.

                   

More SEO Services By MahbubOsmane.com

 

 

Still, have questions? Or want to get a call?

 

Just fill out the contact form or call us at +88 01716 988 953 or +88 01912 966 448 to get a free consultancy from our expert or you can directly email us at hi@mahbubosmane.com We would be happy to answer you.

     

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