How To Do Keyword Research Like A Professional in 2023
How To Do Keyword Research Like A Pro
Keyword research is very important for SEO or search engine marketing or You can say, keyword research is the foundation of SEO. On the web, everything starts with what words you type in the search bar.
To get the right kind of visitor you have to do proper keyword research. In this post I am going to discuss Types of keywords, Why Keyword Research, Keyword optimization opportunities, Keyword Research Checklist for optimizing a web page, Keyword Research Methodology, Keywords Analysis Tools, Keyword Competition Analysis, How To Do Keyword Research, Tips For Finalizing Your Keyword List, Preparation of using keywords on-site?
What is Keyword?
Keywords are a crucial element of online search, search engine optimization, and online marketing. Keywords are the words or phrases that a user enters into a search engine when searching for information on a specific topic. They help search engines to determine the relevance of a webpage to the user’s search query and therefore play a vital role in determining the ranking of a webpage in search results.
Keywords can be a single word or a combination of words, also known as long-tail keywords. For example, “shoes” is a single-word keyword, while “best running shoes for women” is a long-tail keyword. Long-tail keywords are more specific and help to target a specific audience, while single-word keywords are broader and less targeted.
Keywords are used by website owners and digital marketers to optimize their websites for search engines. By including relevant keywords in their website content, meta tags, and other on-page elements, website owners can improve their website’s visibility and ranking in search results. However, it is important to note that keyword stuffing, or overusing keywords in an attempt to manipulate search rankings, can result in penalties from search engines.
Keyword research is the process of identifying relevant keywords for a particular website or content. This involves analyzing search data, identifying the keywords that competitors are targeting, and finding new and emerging keywords. Keyword research helps website owners to better understand their audience, the topics they are interested in, and the language they use to search for information.
In addition to SEO, keywords are also important in online advertising, such as pay-per-click (PPC) advertising. Advertisers bid on keywords that are relevant to their product or service, and their ads appear in search results when users search for those keywords. The cost of the ad depends on the competitiveness of the keyword and the advertiser’s bid.
Keywords are an essential component of online search, SEO, and online marketing. They help search engines to understand the content of a webpage and its relevance to a user’s search query. Website owners and digital marketers can use keywords to optimize their websites for search engines and improve their visibility in search results. Effective keyword research and use can help businesses to attract more targeted traffic, increase their online visibility, and ultimately drive more conversions and sales.
Keywords are describing words or phrases that are divided by commas and added to the web pages. While, describing words and phrases attached to the web pages, unseen to the visitors are known as Meta tags and consist of Description. Know more about keyword from techopedia See Advanced Meta Tag Generator & Google Search Results Preview
Types of keyword
There are different types of keywords, before starting your keyword research journey you have to know about different kinds of keywords. Let’s know the different types of keywords with their definition.
- General keywords or More specific keywords: A General or More specific keyword, in the context of SEO, is a particular word or phrase that represents the contents of a Web page. It’s a sum up an entire page. Keywords help search engines match a web page with an accurate search query it is also part of a Web page’s metadata.
- Seed Keywords: Seed keywords are ground or principle or foundation keywords for SEO.
- Long-tail keywords: Long-tail keywords are those 3 and 4 keyword phrases that are very, very particular about anything you are selling. You see, when a consumer uses a highly specific search term, they tend to be looking for specifically what they are going to purchase.
- Informative keywords: informational keywords as “keywords that cover a large topic for which there may be thousands of related results. An informative keyword means that the readers are searching for keywords that are informative to them but are not necessary for the purchase of an object.
- Buying keywords: Buying keywords are keyword phrases that people type into a search engine with the purpose of performing a purchasing action.
- Branded Non-branded keywords: Branded keywords are search terms or keyword phrases that incorporate the brand name or a variation of the brand or company name. A non–branded keyword is a keyword that does not exist in the target website’s brand name or something variation (i.e. domain name or misspelling)
- Broad Match Keywords: Broad Match is one of the keyword matching options offered by Microsoft Ad Center and Google AdWords and Yahoo! Offers the same matching option known as Advanced Match. Learn More.
- Geographical Keywords: Geographical terms are words or phrases which describe and identify natural phenomenon’s, geographical locations, spatial dimensions, and natural resources.
- Misspelled keywords: Many people have difficulty spelling, they do type mistakes when entering the keywords or simply type words in a different way, for example, the word “color” in the US is written as “Colour” in Australia. Learn More Use Typo Generator Tool to generate misspelled Keywords.
- Seasonal keywords: Eid Ut Fitr, Eid Ul Adha, Back-to-school, Blac Friday, Cyber Monday. Winter Jacket and so on.
- Meta Keywords: Meta Keywords are a particular type of meta tag that seems in the HTML code of a page and helps search engines what the topic of the page is.
- Latent Semantic Indexing (LSI): LSI Keywords are keywords that are semantically associated with your main keyword.
Why SEOs Do Keyword Research?
SEO professionals conduct keyword research to create effective content and improve their website’s search engine rankings. In this article, we will discuss why SEOs do keyword research and its importance.
- Understanding User Intent:
Keyword research helps SEO professionals understand user intent. By analyzing the keywords and phrases that people use when searching for a particular product or service, SEOs can determine the users’ intentions. For example, if someone searches for “best coffee shops in New York,” they are likely looking for information about the best coffee shops in New York. This information helps SEOs create content that matches user intent and provides value to their target audience.
- Creating Relevant Content:
Keyword research helps SEOs create relevant content that targets specific keywords and phrases. By identifying the keywords and phrases that people use when searching for a particular product or service, SEOs can create content that is optimized for those keywords. This helps search engines understand the content’s relevance to the user’s search query and can improve the website’s search engine rankings.
- Competitor Analysis:
Keyword research also helps SEOs conduct competitor analysis. By analyzing the keywords and phrases that competitors are targeting, SEOs can identify gaps in their content strategy and create content that fills those gaps. This helps websites stay competitive and improve their search engine rankings.
- Choosing the Right Keywords:
Keyword research helps SEOs choose the right keywords for their website. By identifying the keywords and phrases that people use when searching for a particular product or service, SEOs can choose keywords that have a high search volume and low competition. This helps websites rank higher on search engine results pages (SERPs) and attract more organic traffic.
- Improving Conversion Rates:
Keyword research also helps SEOs improve conversion rates. By identifying the keywords and phrases that people use when searching for a particular product or service, SEOs can create content that is optimized for those keywords. This helps attract the right audience to the website and increases the chances of converting them into customers.
SEOs do keyword research for many reasons. I have pointed out some important reasons below:
- Keyword research is key to almost everything you do online.
- Web pages that rank highly in search engines always have the right keyword strategy.
- The First Step is Acceptance and Research Your Audience
- Keyword Research Uncovers Secret Opportunities
- Keyword Research Saves capital
- SEOs do keyword research To Analyze Their Competitors
- SEO’s do keyword research To Expand Their Keyword List
Read more about the importance of Keyword Research also Click Here to know more details about beginning label Keyword research.
Keyword research is a critical component of SEO. It helps SEO professionals understand user intent, create relevant content, conduct competitor analysis, choose the right keywords, and improve conversion rates. By incorporating keyword research into their digital marketing strategy, SEOs can improve their website’s search engine rankings, attract more organic traffic, and ultimately achieve their business goals.
How to Find Seed Keywords?
A seed keyword list is your primary set of keyword ideas. Follow four steps to get the seed keywords from any industry.
1. Analysis of your audience. What words does your audience use to define your products or services? What other related terms do they use in their daily lives? Look at blog posts, question-answer sites, comments, forums, LinkedIn groups, and your support requests.
2. Find the search words in use now. Use Google Webmaster tools, your analytics tool, and your weblogs to see what search words people are using to get to you. If you have entrance to data on your inside site search, look at those words to see what people are looking for.
3. Get some recommendations. Soovle is a website that lets you enter a keyword and recognize what the top autocomplete are a number of various search engines and other sites. It’s not deserving of running every keyword through Soovle, but you might try a couple to see if you missed anything.
4. Check out the competition. Tools such as SpyFu or SEM Rush let you see what competitors are bidding on. As with Soovle, there’s no need to spend hours on these sites. But it can be helpful to put in a few competitor names or key terms to see if there’s anything you didn’t think of. How to Expand Seed Keywords
The seed Keyword list is done. Now you have to Expand Seed Keywords. Read This guideline to expand your list.
Keyword Optimization Opportunities
Keyword optimization is a crucial aspect of search engine optimization (SEO). It involves researching and identifying the most relevant and high-traffic keywords for your website or blog and optimizing your content to rank higher in search engine results pages (SERPs). However, keyword optimization is not a one-time task; it is an ongoing process that requires continuous analysis and improvement. In this article, we will discuss keyword optimization opportunities that can help improve your website’s visibility and ranking in search engines.
- Conduct Keyword Research: The first step in keyword optimization is to conduct thorough keyword research. This involves identifying the keywords and phrases that your target audience is using to search for products or services similar to yours. There are several tools available online, such as Google Keyword Planner, SEMrush, and Ahrefs, that can help you find the right keywords for your website.
- Analyze Competitors: Once you have identified the keywords that are relevant to your business, the next step is to analyze your competitors. Look at the keywords they are targeting and the content they are creating around those keywords. This will give you an idea of the kind of content you need to create to rank higher than your competitors.
- Optimize Title Tags and Meta Descriptions: Title tags and meta descriptions are HTML elements that describe the content of a web page. These elements appear in the search engine results pages (SERPs) and can influence the user’s decision to click on your website. Make sure that your title tags and meta descriptions are optimized with your target keywords to improve your website’s visibility in the SERPs.
- Use Long-Tail Keywords: Long-tail keywords are longer and more specific phrases that people use to search for specific products or services. They are less competitive and easier to rank for than short-tail keywords. Using long-tail keywords in your content can help you target specific niche audiences and improve your website’s visibility in the SERPs.
- Optimize Content: Optimizing your content with relevant keywords is crucial to improving your website’s ranking in search engines. Make sure that your content is of high quality and provides value to your readers. Use keywords naturally in your content and avoid keyword stuffing, which can lead to penalties from search engines.
- Use Header Tags: Header tags (H1, H2, H3, etc.) are HTML elements that are used to organize content on a web page. They also provide a hierarchy for the content, with H1 being the most important and H6 being the least important. Using header tags with your target keywords can help search engines understand the structure and hierarchy of your content and improve your website’s ranking.
- Optimize Images: Images can also be optimized with relevant keywords. Make sure that your images are appropriately named, and that the alt tags contain your target keywords. This will help search engines understand the content of your images and improve your website’s ranking in the SERPs.
Keyword optimization is a critical aspect of SEO. By identifying the right keywords and optimizing your content, you can improve your website’s visibility and ranking in search engines. Use the keyword optimization opportunities mentioned above to take your SEO to the next level and drive more traffic to your website.
- See the opportunities when you do a site audit and start Adding Keywords to Your Site
- In Titles, Descriptions, Meta description, Meta keywords
- In Headings, Content, Image file names, Alt Text
- In URLs, Internal and external links
Read Details about “Keyword optimization & opportunities” also, you can be interested to read about “How to successfully optimize a page for over 10,000 keywords.”
Keyword Research Checklist for optimizing a web page
Keyword research is a crucial step in optimizing a web page for search engines. The right set of keywords can help a website rank higher on search engine results pages (SERPs), drive more organic traffic, and ultimately increase conversions. However, finding the right keywords for a web page requires careful planning and research. Here is a keyword research checklist for optimizing a web page:
- Start with a keyword strategy for your whole site
- Plan a structure for your site’s content
- Choose primary and secondary target keywords
- Enter your target keywords into Wordtracker to find long-tail keywords, similar keywords, and related keywords. Take a free 7-day trial here.
- Write natural copy, focused on one subject, using singular, plural, similar (in meaning), and related (associated with) keywords.
- The page title tag, Description tag, Headlines, and Sub-headlines.
- Internal outbound links (to other pages on your site).
- External outbound links (to other sites).
- Image names and alt tags.
- Internal inbound links from related pages and your home page.
- External inbound links from other sites.
- Define the page’s purpose and audience: The first step in keyword research is to understand the page’s purpose and audience. Identify the main topic of the page and the target audience. Consider the user intent and the reason why someone might search for this page. This will help you choose keywords that are relevant to the page’s content and audience.
- Brainstorm potential keywords: Once you have identified the page’s purpose and audience, it’s time to brainstorm potential keywords. Think of words or phrases that people might use to search for the page’s content. Use tools such as Google Autocomplete, Google Trends, or Answer the Public to generate keyword ideas.
- Analyze keyword metrics: Next, analyze the metrics of each potential keyword. Look at the search volume, competition level, and estimated cost-per-click (CPC) of each keyword. These metrics can help you choose keywords that have a high search volume and low competition.
- Check search intent: Make sure the chosen keywords match the user intent of the page. Analyze the search results of the chosen keywords to understand what users are looking for. If the search results show a different type of content, consider changing the keyword to match the user intent.
- Consider long-tail keywords: Long-tail keywords are longer phrases that are more specific and have lower search volume but higher intent. Consider using long-tail keywords in addition to the main keyword. This can help attract highly targeted traffic and increase the chance of conversions.
- Use location-based keywords: If the page targets a specific location, consider using location-based keywords. These keywords include the name of the city, state, or region. This can help the page rank higher on local search results and attract local traffic.
- Optimize the page content: Once the keywords are chosen, optimize the page content. Use the main keyword in the page title, URL, meta description, headings, and throughout the content. Avoid keyword stuffing and ensure that the content is high-quality and relevant to the chosen keywords.
- Monitor keyword performance: After optimizing the page, monitor the performance of the chosen keywords. Use tools such as Google Analytics or SEMrush to track the page’s ranking, traffic, and conversions. Analyze the data and adjust the keyword strategy if necessary.
Keyword research is a critical step in optimizing a web page for search engines. By following this checklist, you can ensure that the chosen keywords are relevant to the page’s content and audience, have high search volume and low competition, match the user intent, and are optimized for the page content. With the right keywords, a web page can attract more organic traffic, improve its ranking on SERPs, and ultimately increase conversions.
How To Do Keyword Research / Methodology
Keyword research is an essential step in any successful SEO strategy. It involves identifying the most relevant and popular keywords and phrases that people use to search for information, products, or services related to your business. With the right keywords, you can optimize your website content to attract more traffic from search engines and increase your online visibility.
- Step 1: Make a list of important, relevant topics based on what you know about your business.
- Step 2: Fill in those topic buckets with keywords.
- Step 3: Research related search terms.
- Step 4: Check for a mix of head terms and long-tail keywords in each bucket.
- Step 5: See how competitors are ranking for these keywords.
- Step 6: Use the Google AdWords Keyword Planner (or HubSpot’s Keywords App) to cut down your keyword list.
If you are a beginner, you will get a detailed guide written by HubSpot and a search engine watch to describe it very easily. In this article, we’ll take a look at how to do keyword research and some best practices to follow.
Step 1: Brainstorm Keywords
Start by brainstorming a list of relevant keywords that people might use to search for your products or services. This can include your brand name, product name, and industry-specific terms. Use your own knowledge and experience to come up with a broad list of potential keywords.
Step 2: Use Keyword Research Tools
Next, use keyword research tools to identify additional keywords and phrases related to your business. There are many free and paid tools available that can help you generate keyword ideas and provide insights into the search volume and competition.
Google Keyword Planner is a popular free tool that can provide keyword ideas and show you how many people are searching for those terms. Other popular tools include Ahrefs, SEMrush, and Moz.
Step 3: Analyze Your Competitors
Another way to find relevant keywords is to analyze your competitors. Look at the keywords they’re targeting on their website and in their content. This can give you insights into what keywords are driving traffic to their site and what keywords you may want to target.
Step 4: Evaluate Keyword Metrics
Once you have a list of potential keywords, evaluate the metrics associated with each keyword. Look at metrics such as search volume, competition, and relevancy.
Search volume refers to the number of times a keyword is searched for in a given period. Choose keywords with high search volume as they are likely to bring more traffic to your site.
Competition refers to how many other websites are also targeting the same keyword. Choose keywords with low competition to increase your chances of ranking higher in search engine results.
Relevancy refers to how closely the keyword aligns with the content on your website. Choose keywords that are relevant to your content to improve user experience and engagement.
Step 5: Prioritize and Group Keywords
Prioritize your keywords based on search volume, competition, and relevancy. Focus on targeting a mix of high and low competition keywords with high search volume and relevancy.
Group keywords by theme or topic. This can help you organize your content and create a more effective SEO strategy. Use the keywords in your content and optimize your website to target those keywords.
Keyword research is a crucial step in any successful SEO strategy. By identifying the most relevant and popular keywords, you can optimize your website content and attract more traffic from search engines. Follow these steps to conduct effective keyword research and improve your online visibility.
Keywords Analysis Tools
Keywords are the foundation of any successful SEO (Search Engine Optimization) campaign. It is essential to choose the right keywords to rank high on search engine result pages (SERPs) and drive traffic to your website. However, selecting the right keywords can be challenging, especially if you’re a beginner. That’s where keyword analysis tools come in handy. These tools help you find the right keywords for your business, analyze your competitors, and track your progress. In this article, we’ll explore some popular keyword analysis tools that can help boost your SEO efforts.
- Ubersuggest: Ubersuggest is a search engine optimization (SEO) Keyword Research tool created by Neil Patel
- Keyword Planner (Google): Keyword Planner is a tool developed by Google that helps advertisers and marketers to research and find the right keywords for their ad campaigns.
- Long Tail Pro ( Recommended, You can do almost all types of keyword research) Read My Review about LTP
- SEMrush ( Recommended, You can do almost all types of keyword research)
- Keyword Analyzer (page analyzer keyword density tool)
- keyword difficulty ( Moz Keyword Difficulty and SERP Analysis Tool )
- keyword density ( Keyword Density Analysis Tool )
- Wordtracker ( Reveal high-performing keywords in minutes )
- Moz: Moz is a well-known software company that specializes in search engine optimization (SEO) tools and resources.
- Google Keyword Planner
Google Keyword Planner is a free tool provided by Google Ads that helps you find relevant keywords for your business. It provides information on search volume, competition, and estimated cost per click for each keyword. You can use this tool to find long-tail keywords, which are less competitive and more specific to your business. Additionally, it provides historical statistics on search volume, giving you insights into the seasonal trends of your keywords.
SEMrush is a popular keyword analysis tool used by digital marketers worldwide. It offers a comprehensive suite of features that allows you to analyze your competitors, track your progress, and identify new opportunities. The keyword research feature helps you find the most relevant keywords for your business and provides insights into search volume, competition, and estimated cost per click. It also offers a feature that allows you to track the keyword rankings of your website and your competitors.
Ahrefs is another popular keyword analysis tool that provides insights into keyword research, competitor analysis, and backlink analysis. It offers a keyword explorer tool that provides relevant keyword suggestions, search volume, and keyword difficulty. The keyword difficulty score indicates how difficult it is to rank for a particular keyword, helping you prioritize your efforts. Additionally, it offers a content explorer tool that allows you to identify popular content related to your keywords.
Moz is an all-in-one SEO tool that offers a keyword explorer tool to help you find relevant keywords for your business. It provides search volume, competition, and estimated click-through rate (CTR) for each keyword. The CTR estimate indicates how many clicks you can expect if your website ranks in the top positions for that keyword. Additionally, it offers a feature that allows you to track your website’s keyword rankings and analyze your competitors.
KWFinder is a user-friendly keyword analysis tool that provides insights into keyword research and competitor analysis. It offers a keyword difficulty score, search volume, and trend analysis for each keyword. The trend analysis helps you identify seasonal trends and opportunities for your business. Additionally, it provides insights into local keyword research, allowing you to find relevant keywords for your specific location.
Ubersuggest is a search engine optimization (SEO) Keyword Research tool created by Neil Patel, a renowned digital marketer and entrepreneur. The tool helps website owners, bloggers, and digital marketers optimize their website content and improve their online visibility by providing valuable insights into keyword research, backlink analysis, and competitor analysis.
Keyword research is an essential part of SEO, and Ubersuggest makes it easier for users to find the best keywords for their website. With the tool, users can get ideas for relevant keywords and phrases related to their niche or industry, along with data on search volume, cost per click (CPC), and competition level.
One of the most useful features of Ubersuggest is its ability to provide insights into the content strategy of competitors. Users can enter the URL of a competing website and get information on the keywords that are driving traffic to the site, the backlinks that the site has, and the top-performing pages on the site. This information can help users develop a strategy for their own website and stay ahead of the competition.
Another important feature of Ubersuggest is its backlink analysis tool. Backlinks are links from other websites to your website, and they are an important factor in determining your website’s search engine ranking. With Ubersuggest, users can see the number of backlinks that their website has, as well as the domain authority and page authority of the linking websites. This information can help users identify areas where they need to improve their backlink profile.
Ubersuggest also provides users with a site audit feature, which analyzes a website’s technical SEO performance. This feature identifies issues such as broken links, missing alt tags, and duplicate content, which can impact a website’s search engine ranking. Users can then take action to fix these issues and improve their website’s performance.
Ubersuggest offers a free version of the tool, which provides basic features such as keyword research, competitor analysis, and backlink analysis. The paid version of the tool offers additional features, such as content ideas, site audit reports, and historical keyword data.
Ubersuggest is a powerful SEO tool that can help website owners, bloggers, and digital marketers optimize their website content and improve their online visibility. With features such as keyword research, competitor analysis, and backlink analysis, Ubersuggest provides valuable insights that can help users develop a successful SEO strategy. Whether you are new to SEO or an experienced professional, Ubersuggest is a tool that can help you achieve your goals and stay ahead of the competition.
- Keyword Planner:
Keyword Planner is a tool developed by Google that helps advertisers and marketers to research and find the right keywords for their ad campaigns. With Keyword Planner, users can get insights into the search volume, competition level, and estimated cost per click of specific keywords. This information helps users to choose relevant and effective keywords that can maximize their ad reach and improve their ROI. The tool also provides keyword suggestions based on a website’s content or a specific product or service. Keyword Planner is an essential tool for anyone looking to run successful ad campaigns on Google’s search network, and it’s free to use for anyone with a Google Ads account.
Moz is a well-known software company that specializes in search engine optimization (SEO) tools and resources. Founded in 2004, Moz has become a trusted source for digital marketers looking to improve their website’s search engine rankings and drive more traffic to their site. Some of the most popular Moz products include their Moz Pro and Moz Local platforms, which provide in-depth analysis and reporting on website performance, as well as insights into local search rankings. Additionally, Moz offers a variety of free resources and educational materials, including webinars, blog posts, and whitepapers, to help businesses of all sizes improve their online visibility and succeed in the world of digital marketing.
Keyword analysis tools are essential for any successful SEO campaign. They provide insights into keyword research, competitor analysis, and tracking your progress. By using the right keyword analysis tool, you can identify the most relevant keywords for your business, prioritize your efforts, and drive traffic to your website.
How to Analyze SEO Competitors
SEO is a highly competitive field, and businesses must understand their competitors’ strategies to stay ahead. By analyzing their competitors’ SEO strategies, businesses can gain insights into their strengths and weaknesses, and develop effective SEO strategies to outperform them. In this article, we will discuss how to analyze SEO competitors and gain a competitive edge in the market.
- Identify your SEO Competitors
The first step in analyzing SEO competitors is to identify them. SEO competitors are businesses that are competing for the same keywords and target audience as you. To identify your SEO competitors, conduct a search for your target keywords and observe the websites that appear in the top search results. These websites are your primary SEO competitors.
It’s also essential to identify your secondary competitors, who may not be competing for the same target keywords but are targeting the same audience. You can identify your secondary competitors by conducting a thorough analysis of your target audience and observing the websites they visit.
- Analyze their Website Content
The next step is to analyze your competitors’ website content. Look for the type of content they are publishing, the quality of their content, and how frequently they publish it. Additionally, analyze their website structure, website architecture, and the internal linking strategy they use. This information will give you insights into their content marketing strategy, and you can use it to develop your own content marketing strategy.
- Analyze their Keyword Strategy
Keywords play a crucial role in SEO, and your competitors’ keyword strategy can give you valuable insights into their SEO strategy. Analyze the keywords they are targeting, their keyword density, and the keyword placement on their website. Additionally, look for the type of content they are using to target specific keywords. This information can help you identify high-value keywords that you may have overlooked and develop effective keyword strategies to outperform your competitors.
- Analyze their Backlink Profile
Backlinks are links from other websites that direct traffic to your website. They are a critical ranking factor in SEO, and your competitors’ backlink profiles can give you valuable insights into their SEO strategy. Analyze the number of backlinks, the quality of the backlinks, and the anchor text used in the backlinks. Additionally, look for the websites that are linking to your competitors and determine if there are opportunities to acquire backlinks from these websites.
- Analyze their Social Media Strategy
Social media is an essential aspect of digital marketing, and your competitor’s social media strategy can give you valuable insights into their SEO strategy. Analyze their social media presence, the type of content they are sharing, and their engagement with their audience. Additionally, observe the social media platforms they are using and determine if there are opportunities to expand your social media presence.
- Analyze their Technical SEO
Technical SEO refers to the technical aspects of a website that affect its ranking in search engine results pages. Analyze your competitors’ website speed, website security, mobile responsiveness, and their use of structured data. Additionally, look for any technical errors or issues that may affect their website’s ranking in search engine results pages.
- Analyze their Local SEO Strategy
If your business targets a specific location, it’s essential to analyze your competitors’ local SEO strategy. Analyze their Google My Business profile, the number of local citations they have, and the quality of their local citations. Additionally, look for any opportunities to improve your local SEO strategy and outperform your competitors.
Analyzing your SEO competitors is critical to developing effective SEO strategies and gaining a competitive edge in the market. By following the steps discussed in this article, you can gain valuable insights into your competitors
To analyze your competitors, you have to follow the following steps:
- First Step: Install SEQuake and MozBar
- Check PageRank and Page Authority
- See Domain Authority and Brand Presence
- Then see Link Profile
- Then check On-Page SEO
- Then You Have To Check Content Quality.
To complete the above steps just visit “Keyword Competition Analysis” written by “backlinks”
There are some Free Tools for Competitor Keyword Research. Four tools are the most popular.
Additional Info For Doing Competitive Keyword Analysis.
- Seek Out Your Competitors: Do it using Long Tail Pro or SEMrush
- Know What They Know
- Explore Their Territory
- Expand Your Territory
- Fortify The Margins
- Apply Your Findings
- Onward To Victory! Know Details about Additional Info For Doing Competitive Keyword Analysis. Also, read to know about negative keywords benefits for the Ad campaign.
How To Research Long Tail Keywords
To Research Long Tail Keywords follow the following steps:
- “Searches Related To…”
- Search On Various Forums and Boards:
“keyword” + “forum.”“keyword” + “board.”“keyword” + “powered by Vbulletin”
- Use Soovle.com to Mine Long Tail Keywords’.
- UberSuggest: Google Suggest Scraper.
- Use ScrapeBox for Keyword Suggestions.
- Google Webmaster Tools.
- Google Trends.
- Google Correlate.
- Question Answer Sites, like Quora, ask.com, yahoo answer & so on.
- KeywordTool.io: To generate long-tail keywords it’s an awesome tool. Get Details about How To Research Long Tail Keywords.
How to Judge the Value of a Keyword
Keywords are the backbone of any search engine optimization (SEO) strategy. They are the words or phrases that users enter into search engines to find information or products. Therefore, identifying and targeting the right keywords is essential for any website owner or digital marketer looking to attract targeted traffic to their website. However, not all keywords are created equal, and some are more valuable than others. In this article, we will discuss how to judge the value of a keyword and why it’s important.
- Search volume One of the most critical factors to consider when judging the value of a keyword is search volume. Search volume refers to the number of times users search for a particular keyword on search engines like Google. Generally, the higher the search volume, the more valuable the keyword is. However, it’s important to note that high search volume keywords can also be highly competitive, making it more challenging to rank for them.
- Relevance to your business Another important factor to consider when judging the value of a keyword is its relevance to your business. The keyword should be related to the products or services you offer, and your website should be optimized to rank for that keyword. For example, if you run an online pet store, targeting keywords related to pet food, toys, and accessories would be more relevant than targeting keywords related to gardening.
- Competition The level of competition for a particular keyword is another crucial factor to consider. Highly competitive keywords are challenging to rank for, while low-competition keywords are easier to rank for but may not drive as much traffic. A keyword with a high search volume but low competition would be considered highly valuable because it has a high potential for traffic and is easier to rank for.
- Long-tail vs. short-tail keywords Long-tail keywords are phrases that are more specific and less generic than short-tail keywords. For example, “dog food for senior dogs” is a long-tail keyword, while “dog food” is a short-tail keyword. Long-tail keywords are generally less competitive, but they may have lower search volume. However, they are more valuable because they attract more targeted traffic and have higher conversion rates.
- User intent Finally, it’s essential to consider user intent when judging the value of a keyword. User intent refers to the reason why users search for a particular keyword. For example, a user searching for “best pet store near me” may be looking for a physical store to visit, while a user searching for “buy pet food online” may be looking for an online store to make a purchase. Understanding user intent and targeting keywords that align with it is essential to drive targeted traffic and increase conversions.
Judging the value of a keyword is crucial to developing an effective SEO strategy. It requires analyzing search volume, relevance, competition, long-tail vs. short-tail keywords, and user intent. By considering these factors, you can identify the keywords that are most valuable for your business and optimize your website to rank for them. Remember, SEO is a long-term strategy, and it takes time and effort to see results, but by targeting the right keywords, you can increase your website’s traffic and ultimately drive more business.
- Google Analytics Data
- Ask Yourself Some Tough Questions
- Analyzing Competitors’ Successful Keywords
- Test Your PPC Campaign. Read it details in the SEMrush blog
Long Tail Keywords Using SEMRush Or LTP
e-Commerce Keyword Research
Keyword research is one of the most crucial aspects of e-commerce SEO. It involves identifying and analyzing the words and phrases that potential customers use when searching for products or services online. Effective keyword research can help you optimize your e-commerce site for search engines, drive targeted traffic, and increase your conversion rates.
Here are the steps to follow when conducting e-commerce keyword research:
- Identify your target audience
The first step in keyword research is to identify your target audience. Who are the people you want to reach with your e-commerce site? What are their interests, needs, and preferences? What language do they use when searching for products or services online?
Answering these questions will help you understand your target audience and the words and phrases they are likely to use when searching for your products or services.
- Use keyword research tools
Once you have identified your target audience, the next step is to use keyword research tools to generate a list of relevant keywords. There are many keyword research tools available, including Google Keyword Planner, Ahrefs, SEMrush, and Moz Keyword Explorer.
These tools can help you identify keywords that are relevant to your e-commerce site, estimate their search volumes, and analyze their competition levels.
- Analyze keyword intent
Keyword intent refers to the reason behind a user’s search query. Understanding the intent behind a keyword is essential because it can help you create content that matches your target audience’s needs.
There are three types of keyword intent:
- Informational intent: Users are looking for information on a particular topic or product.
- Navigational intent: Users are looking for a specific website or brand.
- Transactional intent: Users are looking to make a purchase or take some other form of action.
Analyzing keyword intent can help you identify keywords that are more likely to drive conversions.
- Assess keyword difficulty
Keyword difficulty refers to the level of competition for a particular keyword. The higher the competition, the more difficult it is to rank for that keyword.
Keyword difficulty can be assessed using keyword research tools like Ahrefs, SEMrush, and Moz Keyword Explorer.
When choosing keywords, it is important to strike a balance between relevance and difficulty. Ideally, you want to choose keywords that are both relevant to your e-commerce site and relatively easy to rank for.
- Create content around your keywords
Once you have identified your target keywords, the next step is to create content around them. This could include product descriptions, category pages, blog posts, and other types of content.
When creating content, it is important to use your keywords in a natural and organic way. Avoid keyword stuffing or overusing your keywords, as this can hurt your search engine rankings.
- Monitor and adjust
Keyword research is an ongoing process. It is important to monitor your search engine rankings and adjust your keyword strategy as needed.
Monitoring your rankings can help you identify new opportunities and refine your keyword strategy over time. E-commerce keyword research is a critical component of SEO. By identifying relevant keywords, analyzing keyword intent and difficulty, and creating content around your keywords, you can optimize your e-commerce site for search engines, drive targeted traffic, and increase your conversion rates.
To do E-Commerce Keyword Research, ask yourself the following questions
- What are people searching for to find your products/services?
- How are the products described on the website?
- Are products described on the website?
- How do people describe your products both online and offline?
- How do sales and marketing people describe and sell your products?
- How do people naturally link out to you (i.e. anchor text of the incoming links)?
- How do competitors describe their products?
- Understanding searchers’ intent and capturing it in the early stage of the buying cycle.
Here you will get details about e-Commerce Keyword Research. Also, read the best 5 Tips for Dominating Your E-Commerce Keyword Research. Maximizing e-Commerce Keywords, read this article.
Localized Keyword Research
Localized keyword research is the process of identifying and analyzing the search terms and phrases that people use in a particular geographic location. This approach to keyword research is important because it helps businesses to understand the language and terminology that their target audience uses when searching for products or services in a specific region. By understanding the keywords that are most commonly used in a local area, businesses can optimize their content and website for those terms, which can lead to higher search rankings and increased visibility in search results. Localized keyword research is especially important for small businesses that operate in a specific region or niche, as it allows them to target their marketing efforts more effectively and reach potential customers who are most likely to be interested in their products or services.
Localized Keyword Research can be done in two ways:
- Using Adwords Keyword Planner
- Using Google Trends
Adwords Keyword Planner is best For Local SEO Keyword Research. Read Moz’s post about it. How to do it Using Google Trends read it HERE. Also, there is a local keyword research tool (Only for the USA 🙁 ).
Tips For Finalizing Your Keyword List
Creating a comprehensive keyword list is a crucial aspect of any successful SEO strategy. However, finalizing your keyword list can be a daunting task, especially if you’re new to the world of SEO. With so many factors to consider, it’s easy to feel overwhelmed and unsure of where to start.
To help simplify the process, we’ve put together some essential tips for finalizing your keyword list:
- Target keyword phrases instead of targeting a single keyword
- Use specifically targeted terms within the inner pages of your site rather than the homepage.
- There are three criteria for picking a keyword that is relevancy, traffic, and conversion. Pick the one which satisfies all these criteria.
- Use multiple keyword tools instead of relying on a single tool.
- Use keyword research to find out what topics you should write about and what phrases you should use while writing.
- Determine Your Objectives:
Before you begin the keyword research process, it’s essential to define your objectives. What do you hope to achieve with your SEO strategy? Are you trying to increase traffic to your website, boost sales, or improve your online visibility? Your objectives will help you identify the types of keywords you should be targeting and guide your overall strategy.
- Consider Your Target Audience:
Your target audience should be at the forefront of your mind when finalizing your keyword list. Consider who your ideal customer is, what they’re searching for online, and how they’re likely to phrase their search queries. Understanding your audience’s needs and preferences can help you identify the most relevant and valuable keywords for your business.
- Conduct Keyword Research:
Once you have a clear understanding of your objectives and target audience, it’s time to conduct keyword research. There are several tools available that can help you identify relevant keywords and assess their potential value, including Google Keyword Planner, Ahrefs, SEMrush, and Moz. When conducting keyword research, consider both short-tail and long-tail keywords, as well as variations and synonyms.
- Analyze Keyword Difficulty:
Not all keywords are created equal. Some are highly competitive and difficult to rank for, while others may have low search volume or relevance to your business. Use a tool like Ahrefs or SEMrush to assess keyword difficulty, which will help you identify which keywords are worth targeting and which ones you should avoid.
- Focus on Relevance and User Intent:
When finalizing your keyword list, prioritize relevance and user intent over search volume. While high search volume can be enticing, it’s more important to target keywords that align with your business’s goals and meet your audience’s needs. Consider the intent behind each keyword and ensure that your content aligns with that intent.
- Refine Your List:
After conducting keyword research and analyzing keyword difficulty, it’s time to refine your list. Eliminate any irrelevant or low-value keywords and prioritize those that are most relevant, valuable, and achievable. Consider the context in which each keyword will be used and ensure that it aligns with your overall SEO strategy.
- Test and Monitor Your Results:
Once you’ve finalized your keyword list and implemented it in your content strategy, it’s essential to test and monitor your results. Use a tool like Google Analytics to track your website’s traffic and monitor your keyword rankings. Analyze your results regularly and refine your strategy as needed to ensure that you’re achieving your objectives.
Finalizing your keyword list is an essential aspect of any successful SEO strategy. By considering your objectives, target audience, and keyword difficulty, you can identify the most valuable and relevant keywords for your business. Remember to prioritize relevance and user intent, refine your list, and monitor your results to ensure that you’re achieving your goals. With these tips in mind, you can create a comprehensive and effective keyword list that helps you achieve your SEO objectives.
How to Write Great Content Based On Keywords
When it comes to creating great content that resonates with your audience, using the right keywords is crucial. Keywords are the words and phrases that people use when they search for information online, and they can help you understand what your target audience is looking for.
To start, it’s important to conduct keyword research to identify the best keywords to target. Use tools like Google Keyword Planner or SEMrush to find relevant and high-traffic keywords related to your topic. Once you have a list of keywords, you can then use them to inform your content strategy.
Next, create high-quality content that is optimized for those keywords. This means including them naturally throughout your content, including in the headline, subheadings, and body of the text. However, be sure not to overuse them, as this can make your content appear spammy and hurt your search engine rankings.
It’s also important to make sure your content is engaging and valuable to your readers. Use storytelling, examples, and visuals to make your content more interesting and memorable. Ensure that your content is well-organized, easy to read, and free from errors.
Finally, promote your content to reach your target audience. Share it on social media, through email marketing, or guest post on other websites. The more visibility your content has, the more likely it is to attract links and social shares, which can help to boost your search engine rankings and drive more traffic to your website.
Overall, writing great content based on keywords involves a combination of research, writing, and promotion. By following these steps, you can create content that resonates with your audience, helps to establish your expertise, and drives more traffic to your website. watch the video to know more tips on web content writing and SEO copywriting
How to check keyword position
Checking your website’s keyword position can help you determine how well your SEO strategy is working and whether you need to make any adjustments. Google Analytics is the best tool to check any keyword position on google. BTW, there are lots of good tools to check your position on google. they are as follows:
- What’s my SERP
- Rank Tracking Tool – SEOlium
- small SEO tools
- SEO Centro
- Allo rank
- web SEO analytics
- Read SEMrush Guide HERE
Here are the steps to check your keyword position:
- Identify the keyword(s) you want to check: Start by identifying the specific keywords or phrases that you want to check the position of. You can use tools like Google Analytics or Google Search Console to see which keywords are driving traffic to your site.
- Use a keyword position checker: There are many free and paid keyword position checker tools available online. Some popular ones include SEMrush, Ahrefs, Moz, and SERPWatcher. Simply enter your website URL and the keywords you want to check, and the tool will show you where your site ranks for those keywords.
- Check your search engine results page (SERP): If you want to check your keyword position manually, you can simply perform a Google search for your chosen keyword(s) and see where your site appears in the search results. Keep in mind that your search results may be personalized based on your browsing history and location, so it’s best to use a private browsing window or a tool like a VPN to get accurate results.
- Analyze the results: Once you have the results, take some time to analyze them. Look for trends in how your keywords are performing over time, and consider whether there are any changes you can make to your SEO strategy to improve your rankings.
Overall, checking your keyword position regularly is an important part of any successful SEO strategy. By staying on top of your rankings, you can make informed decisions about how to optimize your site for search engines and drive more traffic to your site.
Some Pro Tips and Simple 5 Steps For Finding Keywords Within 5 Minutes
If two or more of your competitors are targeting a certain keyword, then use keywords that are associated with it or pick the long-tailed versions of it.
- Google Search: Put variations of searches in Google and capture the suggestions from them in the drop-down box
- Advanced Search: Look for the ‘suggested search terms at the bottom of all of your searches for extra, long-tail keywords
- Wikipedia: Search through Wikipedia to find hidden keywords and highlighted anchor text you can use for yourself
- Google Correlate: Find the keywords that correlate with your keywords for added, umbrella Keywords
- Smoovle: Take the same searches you did at the start – or variations you’ve found after getting more keywords – and see what people are trying to rank for all over the internet. Chances are if they’re ranking there, they’re ranking elsewhere too. Get it details.
Ultimate Keyword Research Guide for Amazon Niche Site
In this guide, Step by Step I have written how to do Keyword Research For Amazon Niche sites. Also, there has a Bangla tutorial, You can watch it on YouTube.
Keyword Tracking and ROI
Keyword tracking is a vital part of any successful digital marketing strategy, as it helps businesses understand the effectiveness of their search engine optimization (SEO) efforts. By tracking the performance of specific keywords in search engine results pages (SERPs), businesses can gain insight into how their website is ranking for those keywords and identify opportunities for improvement.
One key metric that keyword tracking can help businesses measure is return on investment (ROI). By monitoring the performance of specific keywords over time, businesses can determine which keywords are driving the most traffic, leads, and sales. With this information, they can optimize their SEO strategy to focus on the keywords that are delivering the highest ROI, while de-prioritizing or eliminating keywords that are not performing as well.
To track keyword performance and ROI, businesses can use a variety of tools, including Google Analytics, Google Search Console, and third-party SEO software. These tools provide valuable insights into metrics such as keyword rankings, organic search traffic, click-through rates, and conversion rates. By analyzing these metrics, businesses can make data-driven decisions about their SEO strategy and continually refine their approach to maximize their ROI.
You have to follow the following steps for Keyword Tracking and ROI.
- Gather your data
- Keyword Data
- Strength of your Preferred URLs
- Competition URLs by Keyword
- Strength of Competition URLs
- Analyze the Data by Keyword
- Calculate your potential opportunity
Best Free Keyword Research Tools of 2023:
As of my knowledge cutoff in 2022, here is a list of some free keyword research tools that may still be relevant in 2023:
- SEMRUSH ( Free & Paid )
- Ahrefs Keyword Explorer tool. ( Free & Paid ) Ahrefs is one of the most popular keyword tools out there.
- Google Keyword Planner <Free>
- LongTailPro ( Free & Paid )
- SpyFu. ( Free & Paid )
- Serpstat. ( Free & Paid )
- Uber Suggest. ( Free & Paid )
- Keywords Everywhere ( Free & Paid )
- Google Keyword Planner: Google Keyword Planner is a free keyword research tool provided by Google Ads. It allows you to research keywords and see their search volume, competition level, and suggested bids for using them in advertising campaigns.
- Ubersuggest: Ubersuggest is a free keyword research tool that provides a wide range of keyword ideas and data, including search volume, CPC, competition, and trends. It also offers suggestions for related keywords and content ideas.
- AnswerThePublic: AnswerThePublic is a free keyword research tool that visualizes search questions and phrases related to a particular topic. It helps you understand what people are searching for and what questions they have related to your topic.
- Keyword Tool: Keyword Tool is a free keyword research tool that uses Google Autocomplete to generate a list of long-tail keywords. It also provides data on search volume, CPC, competition, and trends.
- Google Trends: Google Trends is a free tool that provides insights into search behavior and trends over time. You can use it to see how search interest changes for specific keywords or topics, and compare trends across different regions and time periods.
- Moz Keyword Explorer: Moz Keyword Explorer is a free keyword research tool that provides data on search volume, difficulty, and opportunity for specific keywords. It also offers suggestions for related keywords and provides metrics for analyzing SERP features.
- Keywords Everywhere: Keywords Everywhere is a browser extension that provides data on search volume, CPC, and competition for keywords as you browse the web. It also offers related keyword suggestions and data for YouTube, Bing, and other search engines.
- Soovle: Soovle is a free keyword research tool that generates keyword ideas from multiple sources, including Google, YouTube, Bing, Amazon, and more. It allows you to see how people are searching for a specific keyword across different search engines.
- Seed Keywords: Seed Keywords is a free keyword research tool that allows you to create a scenario and ask people what keywords they would use to search for it. It helps you generate ideas for long-tail keywords and understand how people search for specific topics.
- SERPstat: SERPstat is a free keyword research tool that provides data on search volume, competition, and trends for specific keywords. It also offers suggestions for related keywords and provides data on competitor rankings and backlinks.
Note: The availability and functionality of these tools may change over time. It’s always a good idea to check the latest information and updates directly from the tool’s website
Still, have questions? Or want to get a call?
Just fill-up the contact form or call us at +88 01716 988 953 or +88 01912 966 448 to get a free consultancy from our expert or you can directly email us at firstname.lastname@example.org We would be happy to answer you.
MahbubOsmane.com’s Exclusive Services
Now it’s your time to say something. Everyone has their style and tricks for conducting keyword research. Share your method in the comments or tell me if you have any suggestions to improve the writing.
MahbubOsmane.com is reader-supported, some products displayed may earn us a commission if you purchase through our links. MahbubOsmane.com is a participant in the Amazon Services LLC Associates Program. Learn more.