Pay Per Click Service
Pay Per Click Services, or you may call it Pay Per Click (PPC) is a term in the online advertising payment model. Here the payment is processed solely on qualifying click-throughs. Usually, these ads are placed on the website’s top premium position and on the right side rail of the organic or natural listings on a search engine results page (SERP). Through Pay Per Click (PPC), advertisers can create ads and at the same time, they can target specific keywords.
The rank of a keyword-targeted ad on a Search Engine Result Page (SERP) depends on the matched keyword’s maximum Cost-per-Click (CPC) bid and Quality Score. The CPC is decided by the cost of an individual’s keywords; it also remains as part of a larger bidding system.
You may find some keywords are more expensive than others. But the cost can be reduced with the proper strategy and mechanisms in place. That is something; a PPC keyword research is essential for identifying target certain keywords on a campaign.
We offer the following services to our PPC client
- Explaining campaign strategies and layout
- Advanced keyword research, selection and final recommendation to work with
- Creative design and development with a professional outlook
- Creation of eye-catching ad text
- Proper advertisement submission, the exact implementation
- Regular campaign conversion tracking
- The setting of PPC account
- Management of PPC bid
- Monthly analysis of PPC
- Call tracking
- Tracking of ROI
- Regular assessment, modification, and improvement
- Deep analysis and search engine optimization
- Checking quality score issues
- Monitoring overall account performance
- Testing and optimization of new opportunities
- Research on long term-term strategies to maximize output
- Competitors research
- Best converted and efficient landing page
- Additional relevant information
Our PPC expert team keep keen eyes on your campaign projects and monitor on regular progress. We ensure you the quality but not the quantity with our PPC expertise. We review the performance and results on a regular basis and find a new upgraded process. Our aim is to gain top customer’s satisfaction with the highest level of campaign efficiency by increasing conversions rate. We offer greater results while lowering the cost per action through the active day-to-day campaign management system.
Keyword Research: Our advanced keyword research strategies bring you a list of keyword phrases. Usually, these keywords are based on the advertisers’ products and services. This step is vital in the pay-per-click keyword submission process. The right keyword phrases targeting is very important to catch users’ attraction. When it is done successfully, the website is regarded as highly qualified and motivate visitors to buy or lead generation. We try to mobilize all potential keyword phrases, next go to a filtering process and finally set our target on keywords that can provide the biggest return.
PPC Campaign Management and Analysis: Our PPC campaign management and analysis program able to get bid rules for the highest level of ROAS (return on ad spend as possible). We closely work with you to develop custom bidding strategies. As a leading digital marketing agency, MahbubOsmane.com offers a truly integrated search marketing strategy.
The PPC campaign management and analysis program include the following components
- We work to gain the highest ROI
- Keep keen concern on quality score and problem assessment
- Effective campaign structure, targeted audience based network distribution
- Qualified traffic with a higher conversion rate
- Research on search trends, social media viral content, etc. and execute in-depth keyword analysis
- Regular checking of keyword performance, site traffic, overall sales management
- Overall evaluation of keyword phrases; adding, removing and reconfiguring
- Monthly report on ad groups, ad copy to increase the total number of keyword phrases
- Checking ad budgets before running the campaign on daily and monthly packages
- Continuous optimizing of keyword bids which bring best results on client-defined business objectives. Bid positions yield good outcome on Cost Per Action (CPA), Return on Investment (ROI), and Profit Margin (PM)
- Massive restructuring on the periodic campaign to boost result on existing ad groups: group multiplication with new ads and updated landing pages
- Apply multiple levels of ad testing on each possible keyword or keyword group to improve average CTR (click-through-rate). It also promotes average position and reduces cost-per-click
- Continuous examination of lost impression share. It happens because of inadequate budget or poor ad rank (Google AdWords)
- Promotions on other networks like Bing, Yahoo, and social networking sites, etc.
- Monthly email reports on ROI, fix monitoring campaign activity and results. The report also incorporates CPC (cost per click), number of visitors, leads, conversions rate, and a general overview
- Campaign listings in Google Search, mobile networks, and other devices, content display Service Deliverable.
MahbubOsmane.com – Digital Marketing Blog is a total Pay-Per-Click (PPC) management and campaign company that possesses in-depth knowledge in search engine marketing and updated Google ranking algorithm. Our expertise is based on our long-time experience and continuous ongoing projects. Through PPC service, we provide a wide range of online advertising support, assuring you the best output. We input our significant efforts and best-practices while executing a campaign. It is our pride to serve our clients with immense care. Our strategies are more creative and effective that resulting in a successful campaign.
What kind of services you need, that you shouldn’t be the worry at all, as we have already covered you with Search Engine Marketing (SEM), Cost-Per-Click (CPC), Search Advertising, Paid Search Advertising, Online Advertising, etc.
Our Pay Per Click Service Strategy
Keyword research: Taking into account your product descriptions, target audience, and industry competitors, we research keywords to place your ads in front of customers who are searching for your products. This ongoing analysis of keywords in place allows for constant optimization to improve the effectiveness of the campaign.
Campaign optimization & analysis: The research phase involved in getting your account launched is only the beginning. Our team uses the ongoing wealth of data available to hone in on KPIs and improve the account’s performance.
Ad copywriting: Creating compelling copy makes your ad stand out on the page and invites the user to visit, browse and buy from your website. We always run multiple ads per ad group for a process that allows us to test which message best attracts and converts your customers.
Industry experience: Google and Bing are constantly rolling out new features and requirements. We stay on top of those so that your campaigns can utilize the newest features.
Our PPC Management Plans Includes
- Dedicated PPC Certified Professional
- Initial Phone Consultation
- Targeted Keyword Research and Analysis
- Creation of Campaigns, Ad Groups, and Ad Copy
- Campaign Optimization & Bid Management
- Google Analytics and Conversion Tracking Setup
- Campaign Tracking Link Implementation
- Implementation of Ad Extensions
- Remarketing Campaign Setup and Management
- Ads created by MahbubOsmane.com’s Design Team
- Basic Monthly Reporting
- Advanced Monthly Reporting
- International Campaigns
MahbubOsmane.com’s service of the PPC process is following the steps
Step One: Generating account: Your account will start with assembling information data and setting up an analytics option.
Step Two: Keywords researching: We are hunting for potential keywords that drive massive results and competitor’s preferences. That’s how we get a general idea of your particular industry based on your products or services. We seriously take notes from all of our clients to get the best decision on what keywords they find important.
Step Three: Estimating your budget: We go ahead and manage the bidding process according to our client’s budget. Your bid indicates where your ad will show on the page.
Step Four: Creative advertising that draws attraction: Our ads are more creative and attractive. They contain effective calls to action buttons, offering a special discount or gifts with highly targeted information. It inspires only interested customers to click on your ad, helps reducing bounce rate and keeps conversion rate high.
Step Five: Awesome landing pages: An Eye-catching landing page is a crucial part to have a great PPC ad outcome. We have highly-skilled designers to serve you fantastic and optimized landing pages, lead your visitors to complete their actions providing you with an excellent conversion rate.
Step Six: Test and finalize the campaign: We genuinely monitor and test your campaigns to check what is working well and proceed with the best potential ads that lead to conversions.
You have an active PPC account, but you don’t know how to run an audit of your site? So, you can apply improved strategies on your website. This is not only your problem but there are several hundred store-owner who wish to have an expert would do that. They are in need of expert consultation to fix their strategies and get the ultimate success. MahbubOsmane.com- Digital Marketing Blog would like to welcome you to our PPC (Pay Per Click) services.
What Can You Expect?
Our professional paid PPC experts will apply their many years of experience and practical knowledge. They will evaluate your PPC account over 20 different aspects to determine the best way to practice and e-commerce goals. We will then send you the research findings in a report with clear explanations, account screenshots, and actionable recommendations.
MahbubOsmane.com Pay Per Click Services Can Help If
MahbubOsmane.com Pay Per Click Services Can Help When
- You are getting the satisfying result even after spending a good amount of money on PPC
- You wish to have a control on your PPC cost but still maintaining your campaign presence
- When you are going to run a PPC campaign for the first time and need some technical assistant
- You are worried about the outcome of your PPC campaign
- Take a break and let our paid experts check your PPC account professionally!
Bring Real Buyers To Your Online Store Instantly With Targeted PPC Advertising
eCommerce pay-per-click (PPC) advertising is an effective way to promote your store and sell products. It brings real potential buyers directly to your products or services. Our search engine optimizing experts will create, manage and optimize the search engine including Bing or Google PPC campaigns to get the biggest output.
What our customers are saying?
“MahbubOsmane.com, not just a Digital Marketing Blog. I am also thrilled by their quality of support. They are fast, reliable and have no complications at all. This company is a five-star Digital Marketing Company!” Josh WolfOwner at BrandStorm Studios
“Working with MahbubOsmane.com was like playing Tetris. It was so easy to communicate, so fast getting perfect results and so easy customizing design based on your brand and preferences. ” Mucahit GayiranFounder at Mockupzone.com
PPC Service FAQ’s
What is PPC service and how does it work?
Pay Per Click (PPC) management service deals with paid ad marketing on different search engines like Google, Bing, and other social media sites. The more you run your campaign, you will get more visitors with the possibility of converting them into your customers or clients. We leverage the years of experience to help your company achieve its goals and targeted audience. If you’re looking for high-quality traffic and boost sales or leads, then our expert professionals can help you to be successful!
How is traffic qualified and targeted?
Our expert team will relatively place your ads on the main search engines and the potential buyers or services seekers will come across your website through SERP (search engine result page). Traffic is mostly targeted with our selected keywords while submitting creative and efficient ad text for your business.
Does PPC guarantee sales?
The sales do not depend only on your clicks that come from PPC, rather there is a close correlation between effective PPC and added sales. Selling your products accumulate with design, pricing, product descriptions, location, etc. We will guarantee you the targeted audience, but it’s ultimately up to you to finalize the sale of your goods or services.
Can’t I do it myself?
Our team has long-time years of experience in search engine marketing research and analysis while doing multiple live projects. This experience allows us to determine the most effective and relevant keywords for your site that could bring you huge sales. We can also create engaging ad copy that makes shoppers want to browse your site, less bounce rate and buy your products. Your campaign needs a continuous monitor. This is something our team will do based on a professional level while you will be focusing on building your business. We can guarantee you that your ads are doing what they’re supposed to- driving targeted traffic to your website. But you’re always welcome while brainstorming yourself in the arena of internet marketing.
How do you help drive traffic to my site?
We will do it with our advanced level of knowledge and experience, working on getting your websites higher ranking. As we’re serving this sector for several years and got so many satisfied clients, hopefully, you will also be happy with us.
Bring buyers to your online store instantly with targeted pay-per-click advertising
Ecommerce pay-per-click (PPC) advertising is a great way to promote your store and bring motivated buyers directly to your products. Our paid search professionals will create, manage and optimize your Bing or Google PPC campaigns to get the biggest bang for your buck. Call us at 88 01913 189 378 for more information about our PPC services.
PPC Campaign Audits Service Price Plans
No long-term contracts, no hidden fees, and no outer thinking. Just affordable, reasonable pricing plans for all types of businesses.
Interested in a Custom PPC plan? Let MahbubOsmane.com put together a quote for you
PPC services FAQs
What is your PPC service?
Our Pay Per Click (PPC) management service leverages the years of experience our team has to help your company achieve its goals. Whether you’re looking to boost sales, increase leads, or just generate high-quality traffic for your site our team of skilled professionals can help you succeed!
How is traffic qualified and targeted?
Our team places ads for your business on major search engines, which appear when shoppers search for the products or services your business offers. Traffic is targeted through the keywords we select and qualified through our creation of effective ad text for your business.
Does PPC guarantee sales?
There is no guarantee on the number of conversions produced by clicks. There is, however, a correlation between effective PPC and added sales. Remember that there are many factors involved in producing sales (design, pricing, product descriptions, etc.). We’ll get the traffic to your website, but it’s ultimately up to you to finalize the sale.
Can’t I do it myself?
Our team has years of experience in search engine marketing research and analysis. This allows us to determine the most effective and relevant keywords for your site and to create engaging ad copy that makes shoppers want to browse your site and buy your products. In order to be successful, your campaign needs to be monitored regularly, which is something our team will do while you focus on building your business. We make sure that your ads are doing what they’re supposed to- driving targeted traffic to your website.
Do I have to be a MahbubOsmane.com’s customer to use your PPC services?
The deliverables listed in our PPC plans are only for MahbubOsmane.com customers. Although we’re able to offer our PPC services if you’re using another eCommerce platform, we don’t implement tracking parameters and snippets on such websites – in this case, you’ll need to implement any code on your own.
How do you help drive traffic to my site?
Target audience. We will get to know your business and collaborate with you to identify your target audience so we can market your products to the right people.
Keyword research. Once we determine your target audience, we use a variety of professional tools and techniques to select keywords that deliver the most relevant traffic for the lowest cost.
Ad copy and landing pages. We write engaging ad copy and select relevant landing pages for each of your ads to give your traffic the best chance to convert into sales.
Implementation. Every campaign is different – our team will implement your campaigns with the right mix of settings to achieve your objectives.
Analysis. We continuously analyze campaign performance and perform regular optimization activities that help your campaign succeed.
Still, have questions? Or want to get a call?
Just fill-up the contact form or call us at +88 01716 988 953 or +88 01912 966 448 to get a free consultancy from our expert or you can directly email us at email@example.com We would be happy to answer you.
MahbubOsmane.com’s Exclusive Services
Definitions for the major PPC metrics and which is different from Google Analytics metrics
Click: A Click is an action of the users when the user makes a click on a PPC ad.
Impression: Impression is the calculation of times an ad is displayed to the target audience. It is measured when your PPC ad is shown and then an impression is counted. Google Instant measures impressions differently.
Cost: Cost is the calculation of the actual advertising amount and you are ready to spend on your PPC campaigns or ad groups or ads or keywords. In PPC (pay-per-click) auction systems, a cost is taken when a user generally clicks on an advertiser’s ad.
Click-Through Rate (CTR): Click-through rate (CTR) is calculated by the number of clicks your ad receives reverse to the number of impressions within a specific period of time. CTR (%) = Clicks / Impressions
Maximum Cost-per-click (Max. CPC): Maximum CPC bid is selected by the highest bidding amount you set at the keyword level or ad group. It is the level of the keyword or ad that you are want to pay for a click on your ad.
Average Cost-per-click (Avg. CPC): Average cost-per-click is the cost of total clicks by dividing the number of clicks. Average CPC and maximum CPC is not equal at all.
Actual Cost-per-click (Actual CPC): Actual CPC is measured by the minimum required bid for your ad. It will select if you want to stay one position above the ad in a PPC search ad auction. It is also determined how much you actually pay for your ad’s click Actual cost-per-click (CPC) is measured by the below formula:
Actual CPC = (Ad Rank to beat / Quality Score) + USD 0.01
Cost-per-thousand-impressions (CPM): CPM describes the cost in every thousand impressions. It is an advertising metric that is used in display ad campaigns.
Impression Share: Impression share shows the metrics of all impressions which is compared with other ads and competing for the impressions.
Conversion: A conversion is measured for user behavior in your website including a purchase, sign-up, lead or page view. PPC auction systems provide different tools for measuring conversions:
► Ad words conversion tracking: AdWords default conversion tracking tool
►AdCenter conversion tracking – Bing’s default conversion tracking tool
►Yahoo Search Marketing conversion tracking – Yahoo’s default conversion tracking tool
►Baidu PPC conversion tracking – Baidu’s default conversion tracking tool
Google Analytics provides some basic tracking of your site’s conversions
Conversion Rate, Cost-per-action (CPA), Earnings Per Click (EPC), Profit, Return on Investment (ROI), Keyword Match Type, Quality Scores
Cost-per-action (CPA): Cost-per-action (CPA) determines the effectiveness of the ads of the site. It measures the actions taken by the site’s visitors. You can measure it as a purchase, sign-up, lead or page view. CPA = Cost / Action
CPA = Cost / Action (purchase or sign-up or lead or page view or any other predefined action)
Earnings Per Click (EPC): EPC is measured by the amount the PPC advertising earns from each click. EPC = Revenue / Click
Profit: Profit is calculated by minimizing the cost of revenue. Profit = Revenue – Cost
Return on Investment (ROI): ROI measures with the dollars you invested and how much money you have earned.
ROI (%) = (Revenue / Cost) – 1.
Keyword Match Type: Keyword Match type describes controlling your keyword and who will see it. See the below match.
Broad match, Phrase match, Exact match, Negative match
Quality Score: Quality Score is measured by how your ads are performing and ranking in the PPC search ad auction systems. For example, Google Ad words Quality Score is determined by CTR of keywords, ads, and PPC account.
MahbubOsmane.com, which is an experienced online marketing firm, providing you with PPC search management services. The service is not only confined in a keyword bidding solution but also to deliver traffic from the top PPC provider networks. We identify the geographic areas for targeted traffic that can bring the best conversation rate but at low cost. We don’t provide you with the unusual traffic, but pretty targeted and to rank your keywords top on Google search engine.
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