What is a drip campaign?

 

An email drip campaign is a form of automated sales outreach. It’s composed of a series of emails automatically sent to a specific audience after they take a specific action. For example, if a lead downloads a whitepaper on recruiting best practices, they might be placed in a drip campaign sharing relevant recruiting content. The final email might include a CTA to request a demo for your recruiting software.

Types of Drip Campaigns

Onboarding Drip Campaign:

In an onboarding drip campaign, we can send leads:

  • A list of blog posts and case studies that would interest someone in their niche
  • A unique welcome coupon they can use for a limited time
  • A curation of products that they’ve already looked at (signaling purchase intent)

Retargeting Drip Campaign:

In your lead nurturing emails, we can send our prospects:

  • A fillable workbook for the recent guide or ebook they downloaded
  • An email directly from a sales rep asking to set up some time to chat
  • A feedback request about the resource they downloaded

Post-Demo Campaign:

Here are some content ideas for a post-demo campaign:

  • A list of video testimonials from past clients
  • A list of tutorials on a feature that the lead was specifically interested in
  • Access to an exclusive free trial offer that you extended while on the phone

How to Create a Drip Campaign

  1. Choose a drip campaign software. with Mailchimp, Sequences, a tool in HubSpot Sales Hub.

 

2. Identify the goal for your drip campaign.

Some Goals Could Be:

  • Promote a new product or service
  • Increase brand awareness
  • Gather customer feedback
  • Generate revenue
  • Boost user engagement
  • Drive registrations for an upcoming event

3. Determine how someone ends up in this campaign.

We can ask the following questions to find out:

  • What action did the audience take to find themselves in this email drip campaign?
  • What are their pain points?
  • What are their goals?
  • What will get their attention in the middle of a workday?
  • Why would they delete an email from this campaign?
  • What do I hope the audience will do after reading one of these drip emails?

4. Decide how many touches your drip campaign will have.

A drip campaign can last from four to eleven emails that are sent four, seven, or fourteen days apart.

5. Create the content (and personalize it).

We can Include a fresh piece of content for our prospects in each of the drip emails we send.

6. Know when to take someone out of the drip.

We have to know when to take someone out of our drip. We can set up a trigger that will unenroll a prospect the moment they complete the action we’ve goaled our drip campaign on.

 

Some Sample From Live Interview

Sub 01: Get ergonomic school and office furniture from 100 years of the experienced multinational company.

Sub 02: Do you need ergonomic school and office furniture? Deutsch Fabriken is here to solve your furniture porblems.

Hi Pias Khan,

My name is Mahbub, and I’m the founder of Deutsch Fabriken, a Germany-based multinational firm with over 100 years of expertise producing ergonomic school and office furniture.

We produce all your necessary ergonomic school and office furniture, We make sure following things when we make furniture:

1. Health and safety
2. Ergonomics
3. Mobility and functionality
4. Aftercare and servicing
5. Value for money
6. Durability and strength
7. Fit-for-purpose

Deutsch Fabriken is a leading supplier of school and office furniture in the Boston area. We have supplied furniture to over 60 educational institutions and offices across the country and our products speak for themselves. Feel free to contact us with any queries about purchasing furniture for your school, college, or office!

What would be the best way to get 15 minutes on your calendar to explore if this would be valuable to IDC School?

Best,
Pias Khan

================

Sub 01: How can we improve your school or office furniture?
Sub 02: 7 facilities to see before buying school or office furniture

Hi Pias Khan,

Hope you are doing well, I have exciting news for you. This month Deutsch Fabriken’s successfully partnered with prominent Boston architectural firm, AD Associates & K-12 STEM Academy. Deutsch Fabriken provided all of the furnishings, which include ergonomic sit-to-stand desks specifically designed for growing children, their signature ‘wobbly’ stools that are designed to help young students focus, and innovative modular storage solutions in each classroom.

I’m sure improving your team’s & student’s productivity is a top priority for you. I thought I’d send you “7 facilities to see before buying school or office furniture” (www.deutschfabriken.com/7-facilities-to-see-before-buying-school-or-office-furniture) for you to review.

If you’d like any additional information about {How can we improve your school or office furniture?], I’d be more than happy to have a quick chat over the phone.

Just let me know if you have any questions or would like to have a more in-depth conversation. I’m here whenever you need me.

Mahbub Osmane

================

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