Facebook Marketing Plan for 2018



If you’re looking for a general overview of how to use Facebook to help your business grow, these fundamentals Complete Facebook Marketing Plan will set you up for success. You can also focus your activity on Facebook to meet specific business goals.

In this written, I’ll discuss the 54+ Facebook marketing plan for your website. Firstly I’m discussing necessary elements of Facebook Marketing:

To Start Facebook Marketing You Need:

  •  A Website
  • Business Model & Plan (How much You will spend on your business & how you will make sure your ROI using Facebook)
  •  Email Marketing Service (Most of the cases it is necessary, some of the third-party software for email Marketing: Constant Contact, AWeber, iContact, Infusionsoft & MailChimp, I prefer MailChimp)
  • FB Page: How to Create a great Facebook Page & A great FB page Example

Six Easy step for getting success

Six Easy step for getting success in Facebook Marketing. (Key point Only)

  • Set your Goals to Increase overall exposure and awareness: Create a loyal & engaged community to Establish your authority (as like as authority website) and show your knowledge, thus way Gather your leads or  Get sales. Lead or sales will be variable towards your business.
  • Research following things on Facebook, If you press likes button on your FB page, you will see the audience.

See your Competitor’s

If you Search on Google


  1. Custom Audiences
  2. Location
  3. Demographic
  4. Interests
  5. Behaviors
  6. Education
  7. Connections
  8. Partner
  9. Categories
To target the audience or create a great Ad you can Visit This Link. Then Set a Goal for every Post, because Every post should have a clear purpose and keep a Call To Action in your Post. Use Facebook Insights, Getting Your Posting Time and Frequency Right, Use the Data Wisely, Never Stop Experimenting


Don’t forget to use Facebook Insights to see people’s activity on your Page. Set Posting Time and Frequency & Never Stop Experimenting.

Facebook – 2 times per day, at most, Usually night times (8 PM to 11 PM) is the best for Social Media posting
Twitter – 3 times per day, or more
LinkedIn – 1 time per day
Google+ – 3 times per day, at most
Pinterest – 5x per day, or more
Instagram – 1.5 times per day, or more
Blog – 2x per week

Finally, don’t afraid to do some experiment. Only the experiment is the first point to be an expert.


Measure Your Facebook business


Measure Your Facebook business page progress on the following facts:

# Fan Reach (The fan reach metric is not available in the Facebook statistics interface; it’s only available for download as Excel file)

To access reach fan data, you first need to export the data to Excel 

Choose the format, the date range and select “post level data.”# Organic Reach not Paid because organic reach is always better.

Once on the Insights interface, click on the number of people reached for the post in question and hover your mouse over the “Organic” bar chart, you’ll see the organic reach number for that post# Engagement, According to Facebook, with regards to posting level metrics, engagement is “the number of people who clicked anywhere in your post.

The Engaged Users metric is easy to see on your Facebook Insights page. Use this formula for each post to compare the performance of one post against another.# People Talking About your post or page

When you click on the “People Talking About This” number for each post, you see a breakdown of the type of action made on each post.# CTR or Click Through Rates tell you the number of people who have clicked on a link to your content, watched your video or viewed a larger version of your photo. Go to your Page Insights interface, click on the Engaged Users number and you’ll find the number of users who have clicked on your content.

Depending on the type of content you are looking at, you’ll find click-through rates shown as “Photos Views,” “Video Plays” and “Link Clicks.”# Negative Feedback: the negative feedback metric counts the number of users who did not like your content. Where to find your negative feedback metrics?

Go to your Page Insights interface, click on the Engaged Users number and you’ll find the number of users who gave negative feedback at the bottom of that window.



Nine Exclusive Facebook Marketing Plan

Here is my 9 Facebook marketing plan for your website, which will cover very beginning to end of Complete Facebook Marketing Plan1. Reduce Unused Pages

I keep My Important FB Pages and Groups as My favorite; You can see it in the picture

Marked my Favorite Pages and rest of them are my favorite groupsor Read How to Merge up to 6 Facebook Pages

2. You should open the business page, not a business profile

Though it is an old idea, some people still doing it, they are opening the account using the business name. It’s time to stop using a Facebook profile as the face of your business, if you have a business account, please convert it, to do so please Read This Article: How to Convert a Facebook Profile to a Business Page


3. Choose or Update Name and Username to Convenient One

Please do not use a hard name. It’s possible that potential fans are having a hard time finding you. And also make sure that you’ve established an easy to remember username so that you can give out the URL to your Facebook page. You can read THIS POST to choose a great username &.


4. Update the About page Information

Please see the picture as I have written about my Company



5. Update the About Page of your website

Please see a very good about page Sample also you can link contact page to your facebook page


Click on the contact us page then you will see where it is going


6. Update Following Info:

i. Don’t Forget to Add your Profile Picture
ii. Cover Photo

The size must be 850px in width and 315px in heightiii. Page Info

Business name, Category, Short Description, Business physical address, Facebook Vanity (Custom) URL – You can change it only one time, Long Description, Awards, Email address & Website.
iv. Modify Your Settings

Is your Facebook page published? Is the “Messages” button turned “on”? Is your comment replies turned on?

v. Use Custom Tabs

Here are some tutorials: Integrate Youtube App Tab / Add Pinterest App / Add Twitter App / Add Instagram App
vi. Add Featured Stuff

vii. Add Interesting Content

you just don’t post content, make sure to optimize each content you add to increase engagement. Here’s how:

  • Use high-quality image that will grab your fans attention
  • Add a description to the captin part
  • Add a question or call-to-action
  • Add your link (if applicable)
  • Use relevant #hashtags


07. keep a Content Plan for FB

Think about your Audience, Goals, Voice, Resources, Assets, Value, Team, Time, Themes & Execution. Read details on the following link: 11 Factors that Drive a Facebook Content Plan that Works

08. Create a Facebook Video

It’s a bonus point, more valuable content, more Marketing.

09. Run a Contest

You can read This Article to know details about Running a contest on Facebook. You should read FB promotion guideline and Facebook Advertising Guidelines. Know more about Facebook Landing Pages Rules, Image Using rules and Targeting Rules

Glossary of Facebook Advertising

Read This Article to know about Glossary of Facebook Advertising. You can do following thins for FB ad

  • Promote your post.
  • Create a Standard Ad for Likes.
  • Create an Offer.
  • Use Power Editor.
  • Split Test.
  • Create a Sponsored Result.
  • Create a Sponsored Story.
  • Create a Page Post Ad.
  • Create an Ad for Mobile Only.
  • Create a Custom Audience.
  • Connect Your Facebook Efforts to Your Website.
  • Add Prominent Sharing Buttons.
  • Add a Like Box.
  • Add the Facebook WordPress Plugin.
  • Stamp Your Page on Everything.
  • Add Your Facebook Page to Your Email Signature.
  • Add Your Facebook Page to Store Signage.
  • Add Your Facebook Page to Receipts.
  • Add Your Facebook Page to Business Cards

For Mobile Advertising

  • Add Your Physical Address
  • Find Your Business on Nearby
  • Encourage Checkin Make Important Friends on Facebook
  • Make Important Friends on Facebook comment on the Pages of Others
  • Comment on the Pages of Others
  • Create a Facebook Group; you can join My Secret Business Group
  • Share the Content of Others
  • Update Your Featured Likes
  • Find a Strategic Partner
  • Experiment with Tools
  • Try PostRocket
  • Try ShortStack
  • Try AgoraPulse
  • Try PostPlanner

Must Read Resource For FB Marketing

Wrapping It Up

What do you think? Have you set up a Facebook marketing strategy? Are you tracking your progress? If not, what is stopping you? Share your thoughts with us in the comments below.

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