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Search Marketing Course

Search-Marketing

Search Marketing Course Overview

 

SEO isn’t dead, but it is constantly changing. To get ranked (and stay ranked), site owners need to create websites that focus on putting user experience first. In this course, you’ll learn how to develop a comprehensive organic traffic strategy that will stand the test of time—covering topics such as designing for user experience (UX), 8 ways to earn links from reputable sources, and how to optimize for traffic from a variety of channels, including Google, Bing, Pinterest, YouTube, and more!

 

What You’ll Learn

 

  • Review the evolution of search marketing, the 3 big players in the game, and Intent-Based SEO
  • Discover the intent behind your user’s search query so you can provide the assets that solve their problem
  • Learn how to optimize your search traffic on smaller platforms such as YouTube, Amazon, blogs, iTunes, review sites, and Pinterest
  • Conduct a 23-Point Search Marketing Audit that will help you optimize traffic coming to your site from Google and Bing
  • Use 8 strategies to earn mentions on the web from reputable sources through competitive and primary research

Course Outline

Start Here:

  • From the Instructor
  • The Content of this Course
  • The State of Search
  • The 3 Players
  • Discoverability and Availability
  • What Are Search Queries?
  • Search Marketing Goals
  • Introduction To Earned Media and Link Building
  • Introduction To UXO and RXO
  • Intent-Based Search Optimization (ISBO)

The intent, Context, and Assets:

  • Intent, Context and Assets: The Big Picture
  • How We Use Search Engines
  • The Tyranny of Physical Space
  • The Long Tail of Search
  • Intent-Based Keyword Research
  • Finding Intent And Context
  • Building Customer Avatars
  • Intent-Based Avatars
  • Keyword Research Tools
  • Keyword Modifiers
  • Intent-Based Keyword Research: Example 1
  • Intent-Based Keyword Research: Example 2
  • Choosing Assets

Channels, Optimization & Ascension:

  • Channels, Optimization And Ascension: The Big Picture
  • Choosing The Right Channel
  • Ascension As Optimization
  • Channel Optimization: Web Page
  • Channel Optimization: Blog
  • Channel Optimization: Amazon Product Page
  • Channel Optimization: YouTube
  • Channel Optimization: Pinterest
  • Channel Optimization: iTunes
  • Channel Optimization: Review Sites

Experience Optimization (UXO and RXO):

  • Experience Optimization: The Big Picture
  • About Content Management Systems
  • Domain Audit: Site Command
  • Domain Audit: Google Webmaster Tools
  • Domain Audit: Google Analytics
  • Domain Audit: Sitemap
  • Domain Audit: robots.txt
  • Domain Audit: Backlinks
  • Domain Audit: 404 Page
  • Domain Audit: Internal Site Search
  • Domain Audit: Navigation
  • Domain Audit: Accessibility
  • Domain Audit: Mobile
  • Domain Audit: Value
  • Page Audit: Layout & Design
  • Page Audit: Mobile
  • Page Audit: Keyword Targeted
  • Page Audit: Keyword Cannibalization
  • Page Audit: Cross-Linking and Siloing
  • Page Audit: Share-ability
  • Page Audit: Duplicate Content
  • Page Audit: Stranded Page
  • Page Audit: Redirects
  • Page Audit: robots.txt and Meta robots
  • Page Audit: Page Load Speed

Earned Media and Link Building:

  • Earned Media and Link Building: The Big Picture
  • Paid and Owned Media
  • Link Building Today
  • Earning Links: Cross-Linking
  • Earning Links: Competitive Research
  • Earning Links: Content that is Generous
  • Earning Links: Build Link Bait
  • Earning Links: Create Primary Research
  • Earning Links: Getting Out More
  • Earning Links: Newsjacking
  • The Last Word

Course Features

  • Training Duration – 2 Months
  • Total – 16 Classes
  • Weekly – 2/3 Classes
  • Course Fee – 10,000/- + VAT
  • Payment Option – If you want to know payment options of MahbubOsmane.com visit here.

MahbubOsmane.com’s Address

 

  • MahbubOsmane.com – Digital Marketing Blog
  • Address: Ka/65/5, Shahjadpur, Gulshan, Dhaka-1212
  • Phone: +88 01716 988 953 or +88 01912 966 448
  • Email: hi@mahbubosmane.com
  • Skype: mrpsoft.2
  • Web: www.mahbubosmane.com

 

Relevant SEO Services By MahbubOsmane.com

 

                     

Still, have questions? Or want to get a call?

 

Just fill-up the contact form or call us at +88 01716 988 953 or +88 01912 966 448 to get a free consultancy from our expert or you can directly email us at hi@mahbubosmane.com We would be happy to answer you.

    MahbubOsmane.com’s Exclusive Services

    Conclusion

     

    Above all, I will tell you, with the increase in digital business, Search Marketing is very important. So, there has a great opportunity to build an amazing career. On the other hand, MahbubOsmane.com, the best Search Marketing Training Service Centre in Bangladesh is helping you to start your digital marketing learning journey. Similarly, you have the opportunity to work from home as a freelancer and as a full-time employee at the corporate level.

    Will you stay backward with this digital world? A digital and creative career can give you a huge opportunity to build a golden future. Welcome to MahbubOsmane.com’s Search Marketing learning service in Bangladesh. Welcome in advance again and have a good journey in the digital marketing world.

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