How to Write an Engaging Blog Post

How to Write an Engaging Blog Post | A Brief Guide for Beginners


A blog post is an article or piece of writing that can be written on a range of topics or on any niche. Blogs are written on specific website pages that are used to answer the queries of readers.

For a website related to exercise blog posts can be written on exercise machinery, types, tricks, benefits, etc.

Through these blog posts, you can increase the credibility and visibility of your websites on search engines. SEO blog posts help to increase the website search volume and traffic.

If you are new to blog writing and do not know much about it then here is the solution. Let’s have a look at the steps of this beginner guide that will prove to be a million-dollar method in your near future.


Blogpost guideline

This guideline consists of 7 simple steps that can be followed by anyone for the formation of engaging content.


1.      Connect them with the first sentence

The first impression is the last impression. You can engage your reader from the beginning. Starting sentences should be thought-provoking. They should raise questions in the mind of the reader.

Starting sentences can be a question like if the blog post is on cartoon, you may ask your reader about his favorite cartoon. Similarly, you can make your starting statement humorous by asking silly questions.

If your blog post is technical, you can use quotes or statistics to sound intellectual. A blog post on diseases may give the stats of mortality rate per year or a specific region.


2.      Engage with every sentence

The blog post should not be monotonous. The reader will get bored if you use a continuous tone.

For this problem make your content entertaining. Ask questions and take suggestions. So that a cycle of thoughts remains alive in the reader’s mind.

The questions that you asked during the blog post should also be answered so that not a bit of confusion remains in the reader’s mind that can disturb him later.

Try to provide evidence with every fact. It will not only engage the reader but will make your post effective and credible.


3.      Structure your blogpost

A wordy blog post can create a negative impression on the readers’ minds. The structure matters a lot. You should start from the introduction always. After that explain the topic elements or types if it has. Give a detailed analysis and some of your personal experience if it is on a product.

At last, give a concise conclusion that wraps up all the important points of the blog post. Taking care of all these factors may be a difficult process for you but no worries. Many tools can do this for you.


4.      Pop up your blog post

Having an entire piece of theory may seem bad to the reader. So, you have to add some colors to it. It is the general trend that the writer always goes with the material having visual descriptions.

You must add images and videos to your blog post so that reader gets some extra knowledge from them. The same pop-up can be given through trendy and catchy headings. The heading should also be short and relevant to the main topic.


5.      Don’t be a copycat

There are dozens of blog posts on every single topic. Your topic can also have.

Make sure that your blog post contains original material and your findings. For information, you can read other posts but do not take material from them. It can cause copyright issues and plagiarism.


6.      Add some extra seasoning

For blog posts, headings like applications, statistics, quotations, tips, tricks, etc. are the extra seasonings that can grab the reader in seconds. Always try to provide something extra without being irrelevant.

Give logical arguments and feedback in your blogs. It will make you unique. These things are also a plus point for SEO optimization.


7.      Wrap up your points

The conclusion is the backbone. You have to provide a precise and concise summary of your whole blog post. By this conclusion, you can provide an overview of your topic to the reader.

The conclusion should not be too long. Asa general rule of thumb the conclusion should be a single paragraph of 6 to 7 lines.

Some Tools to Help You

You can use some content optimization tools to help you make sure your content is engaging. Here are a few suggestions to help you get started.


1. is a website that has many tools. Some of these tools are related to SEO, others are related to content optimization, and then there are different kinds of calculators.

You can use their paraphrasing tool to remove monotony from your blog. Paraphrasing tools can rewrite text using different words and phrases without changing its meaning. Writers use paraphrasers to gain more vocabulary knowledge and remove their reliance on crutch words.

You can also use it to great effect. The paraphraser is free to use, doesn’t require registration, and has 3 free modes that offer differing levels of paraphrasing.



This is a free online grammar checker tool. Grammar checkers are tools necessary for every writer. These can help you find and remove any common spelling and tense mistakes. Using a grammar checker makes the job of the editor a lot easier. Not to mention it saves you from embarrassing yourself in front of your audience.

Linguix grammar checker is free to use and doesn’t require registration. It has a good UI that highlights all mistakes in red. To correct the mistakes, you just hover over the highlights and the correct suggestion will show up. Click on it to accept it.



It was mentioned before in this post “don’t be a copycat”. That’s where plagiarism checkers come in. These tools can detect any duplication in your blog post (or other written work) and show you where they were copied from. is one such tool. It is a free tool and requires no account. This tool allows you to check up to 2,000 words for duplication. To increase the limit, you have to get the paid version. You can use this tool very easily, just have to copy or upload the text that needs to be checked.

The results are very clear, you can see how much content was duplicated and where it was duplicated from in a quick glance.



Blog writing is a very easy process if you know about creativity and writing rules. These blog posts add value to your website and help to gain ranking on search engines.

Above are the seven points that should be kept in mind while writing a blog. these are the general instructions. You can also do extra effort or can follow other tips as well.


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