how to find clients on LinkedIn

Best 23 tips about How to find clients on LinkedIn in 2023?


LinkedIn is one of the most popular social media platforms for professionals, and it has become an excellent platform for businesses and individuals to find potential clients. With over 700 million users, LinkedIn provides a vast network of professionals who are looking for new opportunities, making it an ideal platform to find potential clients for your business. In this blog post, we will discuss some tips and tricks to help you find clients on LinkedIn.


  • Optimize Your LinkedIn Profile:

Before you start looking for potential clients on LinkedIn, it’s essential to ensure that your LinkedIn profile is optimized to showcase your skills and experience. Your LinkedIn profile is your professional online identity, and it’s often the first point of contact that potential clients will have with you.

Make sure your profile is complete, including a professional profile picture, a headline that summarizes your expertise, a summary that highlights your skills and experience, and recommendations from previous clients or colleagues. When your profile is complete and well-optimized, it becomes more likely to appear in LinkedIn search results, making it easier for potential clients to find you.

Here are some useful suggestions for crafting an effective professional profile:

  1. Add a profile picture: Your profile should always include a photo that can help you make connections in your desired industry. While a formal headshot is nice, it’s more important to choose a picture that resonates with your target audience. If your clients don’t typically wear suits, consider a more casual picture.
  2. Double-check for typos: Make sure you carefully review your position descriptions and other text sections for spelling and grammar errors.
  3. Focus on measurable achievements: Remember that your LinkedIn profile is not a resume. Instead of listing your job duties and responsibilities, highlight specific accomplishments that are relevant to your target market.
  4. Keep your profile up-to-date: Your LinkedIn profile is a dynamic document that should be updated regularly. Make sure you periodically review and revise your profile to reflect your latest achievements and experiences.

If you have an agency, Make Your Agency’s LinkedIn Profile As Professional As Possible: 

In the previous tip, we discussed how LinkedIn can be an excellent platform for showcasing your agency’s top-notch work. Your profile on this platform serves as your virtual business card, and it is crucial to ensure that it presents your agency in the best possible light.

Imagine that potential clients are going to base their decision to engage with your agency solely on the information provided on your profile, as some of them might. Therefore, your profile should feature the following essential elements:

  1. A professional logo
  2. A brief yet informative bio that highlights the services you offer
  3. A custom banner that meets LinkedIn’s recommended image size and looks professional
  4. Compelling portfolio content that showcases what you can do for your clients

It is vital to remain active on LinkedIn and regularly update your business page with new projects, skills, and qualifications. Doing so will keep your profile fresh and demonstrate your commitment to your craft.


  • Check Out the Sidebar:

How to find clients on LinkedIn

Not sure who to connect with next? Take a look at the “People Also Viewed” sidebar on the right side of the page. You might find a few more promising leads there.


  • Understand your market:

Lead generation on LinkedIn requires you to have a clear grasp of your target market, so begin by thinking of common titles your market would use to describe themselves. This will be a crucial part of finding prospects to connect with online.

Once you have a few titles that you want to specifically target for new prospects, you can easily find prospects that fit your profile. You can also go beyond understanding individual prospects, and gain greater insight into industry and sector trends using LinkedIn Sales Insights. For example, data from LSI can help you understand which industries and geographical locations are growing–even when others aren’t.

LinkedIn Pro Tip: LinkedIn Sales Navigator can help sellers identify buyers by important criteria like title, industry, and level of engagement on LinkedIn. Learn how you can dive deep into this blog with advice from LinkedIn’s own sales team.


  • Define Your Ideal Client:

Before you start searching for potential clients on LinkedIn, it’s essential to define your ideal client. Having a clear understanding of your ideal client will help you target your search and create a more effective outreach strategy.

Consider factors such as industry, job title, company size, location, and budget when defining your ideal client. Once you have a clear understanding of who you’re targeting, you can start searching for potential clients on LinkedIn.

When creating an ideal client persona, there are numerous inquiries to contemplate. Consider the following:

  • What are the primary demographics of your target audience?
  • Where do they typically conduct their research before making online purchases?
  • What are the major challenges or obstacles that your audience encounters?
  • How does your ideal client prefer to engage or interact?
  • What does their daily routine entail?
  • At what time would it be best to engage with them?
  • How much are they willing to invest in services similar to yours?
  • Are they looking for long-term partnerships or project-based engagements?


  • Create Useful Content for Your Clients:

Producing unique and valuable content can enhance your credibility and expertise both within and outside of LinkedIn. By sharing your agency’s blog on the platform, you can expand your readership and provide additional value to potential or current clients.

Additionally, LinkedIn offers analytics for your published articles, providing useful insights to gauge your performance and ensure you are headed in the right direction. Don’t forget to take advantage of this feature to maximize your reach and impact on the platform.


  • Write like a human:

Learn to communicate like a person, not a sales robot. Whenever you get a notification that someone has accepted your connection request on LinkedIn, take the time to send them a personalized “thank you” message. Instead of immediately promoting your services or pitching yourself, simply add the URL to your website in your signature.

Try to identify something in their profile that you have in common, which could serve as a starting point for a conversation. LinkedIn provides sections where users can share information about the causes they support and the volunteer work they do. Such information can be extremely useful in helping you understand what your potential buyers care about.

Think of your interactions on LinkedIn as being like a cocktail party. Your goal should be to get to know the person you are talking to and make a positive impression on them. Avoid being overly promotional or sales, and focus on building relationships that could eventually lead to business opportunities.


  • Use Advanced Search:

LinkedIn’s Advanced Search is an excellent tool for finding potential clients. Advanced Search allows you to search for people based on specific criteria such as job title, location, industry, and company size. To access Advanced Search, click on the search bar at the top of the page and select “People” from the drop-down menu. From there, click on “All Filters,” and you can begin to narrow your search based on your ideal client criteria.


  • Join LinkedIn Groups:

LinkedIn groups are communities of like-minded professionals who share similar interests or work in the same industry. Joining relevant LinkedIn groups can help you connect with potential clients and other professionals who can help you grow your business.

To find relevant LinkedIn groups, search for keywords related to your industry or niche. Once you’ve joined a group, participate in discussions, share your expertise, and engage with other members. This will help you build your reputation and increase your visibility, making it more likely that potential clients will reach out to you.


  • Add New Linkedin Connections Every Day:

Utilize LinkedIn’s search feature to discover your ideal prospects and send them a customized connection request.

Anticipate a conversion rate of approximately 30% to 50% for accepted requests.

Avoid sending out too many requests in one day.

After establishing connections with individuals, engage with their content to increase your visibility to them.

To achieve this, consider the following:

  • Comment on the content they’ve shared.
  • Like posts, they’ve created.
  • Reach out to them about their profile or posted content through messaging.

Engagement is key when it comes to connecting with your target audience, from leads to clients.

By first demonstrating your interest in them and continually providing value, you can capture people’s attention.


  • Connect Immediately with People on Linkedin After Meeting Them in Person:

Are you looking to network effectively on LinkedIn? Here’s a tip: connect with people immediately after meeting them in person.

Imagine this scenario: You’ve just attended a major industry conference in LA and have met several potential leads. However, in an effort to not appear too eager, you decide to wait two weeks before reaching out.

During this time, your leads met other vendors, participants, and speakers at the conference. With so many people mingling and exchanging business cards, it’s easy for them to forget about you.

To avoid this, it’s best to connect with people while you’re still fresh in their minds. A simple message on LinkedIn saying “Hey, it was nice to meet you at ________. Looking forward to staying in touch!” can make a big difference.

Don’t wait too long. Take a few minutes to open your LinkedIn app, craft a quick message, and establish a connection. It’s a small effort that can yield significant rewards.


  • Reach Out to Potential Clients:

Once you’ve identified potential clients on LinkedIn, it’s essential to reach out to them in a way that is professional, personalized, and non-intrusive. Avoid spammy messages or sales pitches, as these can turn potential clients off.

Instead, take the time to research your potential clients and personalize your message. Reference their company, industry, or recent activity to show that you’ve done your research and are genuinely interested in their business. Keep your message concise and focused, and make it clear how you can help them achieve their goals.

Here’s an example of a good-converting outreach message:

Hey [NAME],

Thanks for accepting my connect request!

I wanted to reach out to let you know that I dug a bit around your website as your service/software seemed very interesting (might be actually useful for my XYZ reasons!).

As I’m an SEO expert with 5 years of experience, I couldn’t help but notice that your blog posts aren’t reaching their full potential – you have good topic ideas that may get you a ton of traffic, but there’s a lot I see that you’re actually missing out!

Here’s a friendly tip: When covering a topic and writing a blog post, try to think like the reader — what questions would they actually have about your topic? Also, make sure that the structure is actually getting the reader step-by-step through the story and not skipping any steps!

I know this may seem like a lot of work, but I’m sure your readers and your business will be thankful!

Also, if you’re not sure how to get the most out of your blog feel free to reach out — my agency has some incredible solutions that I’m sure would be out of great benefit to you and your business! We can schedule a call or simply consult here!

Let me know!
Thank you,


  • Maintain Connections:

After establishing connections, it’s important to nurture them regularly. Keeping in touch with prospects every few weeks can be helpful. Here are some ways to stay connected:

  1. Acknowledge your prospects’ new jobs or promotions. (LinkedIn can assist with this by notifying you of job updates.)
  2. Engage with your prospects in LinkedIn groups.
  3. Share helpful resources that may interest your prospects.
  4. Comment on your prospects’ updates and articles.

Ensure that your messages and comments offer some value to your prospects, instead of being mere outreach attempts. For instance, instead of leaving generic comments like “Great article” or “I agree”, ask a question or present an alternative viewpoint.


  • Be Helpful:

To attract new clients on LinkedIn, earning their trust is essential. One effective approach is to demonstrate a sincere willingness to assist others. Seek opportunities to offer assistance without anticipating anything in return. Prioritize relationship building over promoting your services. By being helpful, you can establish credibility and create lasting connections with potential clients.

Write Recommendations for Others on LinkedIn:

Crafting a concise and personalized recommendation for a client, partner, or lead can go a long way in building trust and credibility. Avoid using generic templates and instead, share specific experiences or strengths that showcase their abilities.

For instance, you can highlight how a particular individual excels in public speaking by saying, “I hands-down recommend _________ for public speaking. She’s beyond engaging and energetic and provides great takeaways for attendees. Her presence will make your next HR or corporate event unforgettable!”

In most cases, the recipient of the recommendation will reciprocate the gesture. Additionally, showcasing testimonials from other connections on LinkedIn can serve as social proof and increase lead generation.

While it’s possible to talk about your products or services all day, sharing success stories and reviews from peers is what ultimately convinces potential clients to take the next step.


  • Introduce People:

Do you want to make a good impression on two people while also helping them out? Introducing them to each other can be an effective way to accomplish both goals. However, this strategy only works if you are well acquainted with both individuals and have a legitimate reason to introduce them. In appropriate situations, introducing two people can be a fantastic way to establish goodwill with potential clients.


  • Know When to Showcase Your Achievements:

People who talk too much are not typically viewed as trustworthy. If you boast about your agency’s skills on social media without any supporting evidence, potential clients are unlikely to feel confident about working with you.

On the other hand, it is also unwise to downplay your accomplishments. Successfully attracting clients requires marketing yourself effectively. The best way to accomplish this is by creating a portfolio of past projects and original content that demonstrates your agency’s capabilities beyond any doubt.


  • Build your brand:

Creating your brand is an essential step in constructing your LinkedIn sales funnel.

Darren McKee, a LinkedIn Sales Insider, recommends posting fresh content every day to achieve this goal.

Although it may seem straightforward, McKee says that building an authentic community around your content yields remarkable results. As of this writing, he has posted on LinkedIn every day for more than 1,000 days.

McKee shares that over a year ago, he had 11,000 connections. Now, he is gaining around 1,000 followers each week. He has achieved this growth without using pods, bots, or spending a single dollar, apart from his time. He attributes his success to his words and the fantastic community he has built


  • Help your network build out their brands:

Developing your personal brand is exciting and it’s easy to get caught up in it. Seeing influencers like Darren McKee receive high engagement is inspiring. However, successful growth on LinkedIn requires building a strong network. Genuine and thoughtful support from users is crucial, without expecting the same in return.

LinkedIn differs from other social networks by providing a platform for users to actively contribute to the success of others. This opportunity is relished by top performers.

To improve your LinkedIn presence, try dedicating a few minutes each day to:

  1. Engaging with content from your connections by commenting, liking, and sharing.
  2. Introducing members of your network who may benefit from knowing each other.
  3. Being thoughtful when members share personal events, achievements, and challenges. LinkedIn can provide a window into their life, but be mindful of respecting their privacy.


  • Customize Your LinkedIn Connection Requests:

Don’t settle for the default text provided by LinkedIn when requesting to connect with someone new. Instead, take a few minutes to craft a short, personalized message.

Including details like if you’ve met the person before or shared a mutual connection can help you stand out.

Personalizing your message increases the likelihood that your request will be accepted and can lead to more meaningful interactions later on.


  • Follow-Up:

with New Connections After making a new connection on LinkedIn, it’s important to follow up and thank them for accepting your request. Ideally, you should do this within 24 hours. This is also a good opportunity to start a conversation by asking a question or commenting on their work or accomplishments.


  • Connect with Profile Viewers:

If someone has viewed your LinkedIn profile, it’s likely that they are interested in your skills or agency. Seize this chance to connect with them.


  • Move relationships offline:

The final stage of the sales process is crucial, and many individuals struggle to execute it effectively. Without this step, your efforts may result in a lot of social interaction but little selling. After establishing a solid rapport and demonstrating your credibility, you must transition to an offline conversation.

Do not attempt to sell or promote anything without first conversing and understanding the problems your potential customer is experiencing. Only then can you offer a viable solution?

If you have successfully completed steps 1 through 6, your prospect should be receptive to engaging in an offline discussion because you have demonstrated your:

  1. Credibility
  2. Expertise
  3. Ability to provide valuable insights.


  • Leverage LinkedIn Advertising:

If you have a budget, LinkedIn Advertising can be an effective way to reach potential clients on the platform. LinkedIn’s advertising platform allows you to target specific audiences based on factors such as job title, industry, and location.

You can create ads that promote your business, drive traffic to your website, or generate leads. LinkedIn Ads can be costly, but they can also be highly targeted, making them an effective way to reach potential clients who are most likely to be interested in your services.


  • Be consistent:

The key to achieving success on LinkedIn lies in your commitment to integrating the platform into your professional community and expressing your unique personality through it.

By continually adding relevant connections to your network and establishing yourself as an expert in your field, you will gradually draw in more of your ideal clients through your proactive engagement.

Remember to stay persistent in your efforts. While success may not happen overnight, the long-term outcomes are undoubtedly rewarding.


In Conclusion

LinkedIn is an excellent platform for finding potential clients and growing your business. By optimizing your profile, defining your ideal client, using Advanced Search, joining relevant groups, reaching out to potential clients, leveraging LinkedIn Advertising, and consistently engaging with your network, you can build a strong presence on the platform and attract new clients.

Remember, LinkedIn is a professional platform, and your approach should reflect that. Be genuine, professional, and always put your best foot forward. With the right approach and a bit of persistence, LinkedIn can be an excellent source of new clients and business opportunities.

Overall, finding clients on LinkedIn requires a strategic approach, patience, and consistency. By utilizing these tips and taking the time to build relationships with potential clients, you can use LinkedIn as a powerful tool to grow your business and achieve your goals.


Start Getting High-Paying Clients on Linkedin!

If you want to increase your client base on LinkedIn, there are a few simple strategies you can implement each week. These techniques don’t require any tricks or a large advertising budget; all you need is a thoughtful approach and consistent follow-through.

To effectively utilize your time on LinkedIn, it’s important to have a clear understanding of how to attract high-quality clients, build meaningful connections with potential leads, and connect with influential individuals. If you’re ready to achieve these goals, let’s work together to make it happen.

One way to start is by connecting with me on LinkedIn. Don’t worry, I’m approachable and happy to help you get started. Additionally, you can book a Business Breakthrough Session with me where we’ll discuss actionable steps you can take to maximize your business growth and income.

By working together, we can help you work smarter, not harder, and achieve the success you deserve.


Still, Have Questions? or Want to Get a Call?

Just fill-up the contact form or call us at +88 01716 988 953 or +88 01912 966 448 to get a free consultancy from our expert or you can directly email us at We would be happy to answer you.’s Exclusive Services