Email Marketing Strategy, Designing, and Development Process

Our complete email marketing services consist of audience categorizing, customer acquisition strategy, customer management planning, marketing automation, messaging strategy & sending, email templates, subject line testing, and delivery day and time optimization, reminding, engagement level analysis.

Mobile Optimized & Mobile-Friendly Email Marketing

At present, a smartphone user is increasing dramatically with more than 60% of emails being opened on a smartphone, thinking about mobile no longer applies to websites alone. We develop responsive email templates compatible with smart devices to ensure your prospects and customers can access your information or updates and act on your CTAs (call to action) wherever they are.

Email Marketing List Building Strategy

We emphasize boosting lead generation to help your brands create their email marketing lists using an opt-in approach. Email list building is usually done via the corporate website, co-op, offers, promotion, social media, sweepstakes, events, and mobile activation.

Deliverability and Readability Testing Across Multiple Devices and Email Providers

First, we build email templates for campaigns and maintain the integrity of email accounts with different ISPs to ensure a better delivery rate. We also ensure that emails contain the best brand experience and brand value, whether being opened and viewed on a tablet, smartphone, laptop, or desktop computer.

Analytics and Reporting

We deeply track and test email campaign subject lines and the inner worlds, the best delivery days and times, calls-to-action, lead generation, online sales, time spent, geographic response, and more. We also review the data on all email sends and feedback to refine and enhance your overall email marketing campaign efforts.