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Data Mastery Course ( Analytics )

Data-Mastery Course - Copy

Data Mastery Course (Analytics) Overview

 

Are your business decisions driven by data or hunches? Logic or are you throwing spaghetti at the wall and seeing what sticks? In this course, you’ll learn data collection strategies you can use to set up an analytics plan that will help you build a proactive (and not reactive), data-driven business. You’ll be determining the key metrics your brand needs to track on a daily, weekly, and monthly basis and how to set up simple dashboards that alert your brand to potential problems and opportunities.

What You’ll Learn Data Mastery Course

  • Learn the ins and outs of data analysis and how you can leverage it to scale your business to its fullest potential
  • Receive a crash course in Google Analytics and learn what each metric means, how to measure those metrics, and how to find the outliers
  • Recognize analytics from each section of the funnel (top, middle, and bottom) so your strategies can perform better at every stage of the marketing funnel
  • Break down the most important retention and monetization metrics to learn the best ways to engage customers and increase their lifetime values
  • Understand how to apply all of the foundational knowledge you have acquired on data and analytics to discover trends, drill down your segments, and analyze your business

 

Data Mastery Course Outline

  • What Data Analysis Is (And What It Can Do For Your Business)
  • What All Business Must Be Data-Driven
  • Analysis and The Funnel
  • What Data Matters to Business
  • Data Analysis Building Blocks

Data Collection Strategies

  • Introduction To Google Analytics
  • Google Analytics Layout & Understanding
  • Introduction to Google Analytics Segments
  • Tracking Site Visitors
  • Using the UTM Parameter Builder
  • Pulling CRM & eCommerce Data
  • Pulling Paid Traffic Data
  • Creating and Naming Retargeting Lists
  • Starting With Data
  • Finding Outliers With Math – Part 1
  • Finding Outliers With Math – Part 2

Top of Funnel Analytics

  • Top of Funnel Goals & KPIs
  • New Visitors
  • Direct Visitors
  • Retargeting & Segmentation
  • Total Visits
  • Top of Funnel Deep Dive Metrics
  • Channel Splits
  • Bounce Rate
  • Branded Search Volume
  • Top of Funnel Pixeling
  • Visits
  • Applying Top of Funnel Metrics

Middle of Funnel Analytics

  • Middle of Funnel Goals & KPIs
  • Visitor Recency
  • Banner Click %
  • Leads Generated
  • Tracking Middle of Funnel Retargeting Lists
  • Direct Visitor Count
  • Middle of Funnel Deep Dive Metrics
  • Social Media Followers
  • Banner Click % at The Post Level
  • Number of Comments
  • Number of Social Shares
  • Applying Middle of Funnel Metrics

Bottom of Funnel Analytics

  • Bottom of Funnel Goals & KPIs
  • Number of Goods Sold
  • Retargeting & Segments – Part 1
  • Retargeting & Segments – Part 2
  • Average Order Value
  • Revenue Per Visitor
  • Days to Conversion
  • Bottom of Funnel Deep Dive Metrics
  • Channel Split (Offers)
  • Bounces (Offers)
  • Promo Email Campaigns
  • Funnel Evaluation
  • Applying Bottom of Funnel Metrics

Retention and Monetization Analytics

  • Retention & Monetization Goals & KPIs
  • Membership Retention Report
  • Traffic ROI Report
  • Refund Report
  • Monetization Funnel Conversion Rate
  • Retention & Monetization Deep Dive Metrics
  • Content Email Metrics
  • Cohort Analysis
  • Reputation Score
  • Qualitative Trend Report
  • Customer Lifetime Value
  • Applying Retention & Monetization Metrics

Running a Data-Driven Business

  • Analytic Decision Making
  • Applying the Analyst’s Toolkit
  • Segments & Drilling Down
  • Analytic Trends
  • Business Analyses to Start Immediately
  • Transitioning from Reactive to Proactive Analysis

 

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