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Copywriting Course

Copywriting-Course---Copy

Copywriting Course Overview

 

To survive today, companies need direct-response copy that moves customers along the Customer Value Journey and encourages them to take specific, measurable actions—driving them to make purchases or become sales leads. In this course, you’ll discover proven online and offline secrets to writing copy that grabs attention, sets you apart and SELLS.

What You’ll Learn Copywriting Course

 

  • Develop a firm foundation on copywriting including what it is, how it will move your customers through the Customer Value Journey, and how to use copy to connect with your prospects on a personal level
  • Acquire the ability to write like you talk—using passion, the power of stories, and your brand’s unique voice
  • Learn how persuasive, impactful copywriting is all about developing a core benefit for your prospects
  • See an entire promotion example, from start to finish, so you can put together copy for your future campaigns

Copywriting Course Outline

 

Core Concepts of Copywriting

  • From the Instructor
  • Copywriting and the Value Journey
  • What is Copywriting?
  • 3 Fundamental Rules of Selling
  • Defining the Prospect
  • Connecting with the Prospect
  • The Big Idea, The Power of One
  • Research Overview
  • Secret Simple Formula for a Successful Sales Letter
  • Recap: Everything You Already Know!

Diving Deeper Into Effective Copywriting

  • The Theory of Resistance
  • Write As You Talk
  • The Secret of Writing With Passion
  • The Power of Stories
  • Find Your Voice
  • Writing Your Story

What is Your Copy Really Selling

  • It’s All About Benefits
  • The Future Benefit
  • Deeper Benefits
  • Your USP (Unique Selling Proposition)

Persuading Your Prospect

  • Before and After Grid
  • Before and After Grid Examples
  • The Myth of You & The Power of Intimacy
  • Power and Core Emotions
  • Core Emotion Examples
  • The Golden Thread
  • The 4-Legged Stool

Anatomy of a Sales Promotion

  • Headlines
  • Leads
  • The Sales Argument
  • The Close
  • Guarantees
  • The P.S.
  • The Secret of Transubstantiation
  • Example: Classic B2B Sales Letter
  • Example: Modern B2B Sample
  • Example: Modern Web Sales Promotion

Copywriting Secrets from the Masters

  • Secrets 1-10
  • Secrets 11-20
  • Secrets 21-30
  • Secrets 31-37
  • Call to Action