App Store optimization service is becoming popular all over the world day by day. Because the rate of smartphone use is increasing at a geometric rate. Most of the work online can now be done through mobile phones. Appstore or Playstore search engines are much smarter now. So App Store optimization can further advance the current position and future of your app.
Whenever you need App Store optimization Service, the demand for MahbubOsmane.com is relatively high. Our experience and goodwill make it possible to provide well-organized service to our clients. All that is needed to rank an app is precisely what our team does. As a result, we can guarantee our client’s app rank very quickly. Which helps increase organic visitors to your app, ensures maximum downloads and, above all, helps your service or product reach more people.
There are currently over 8.93 million apps in various app stores, among so many mobile apps it has become very challenging to find a specific app in the search engine. To enhance the visibility of any mobile app (e.g., iPhone, iPad, Android or Windows Phone app), the integrated processes of App Store optimization are used which are very much related to search engine optimization.
Specifically, the process is used to bring an app to the top of the search results or to the top short ranking list in the App Store. The better the ranking of the app, the higher the chances of it being sold or downloaded. So it is very important for mobile app publishers now. As well as opening a new horizon in the world of search engines for marketers. There are various methods of app marketing, the integrated process is called app store optimization, some of the most important techniques that we follow in mahbubosmane.com to serve our clients.
Why App Store Optimization Needed?
If we look at the past years, we can see that the mobile apps industry has earned multi billion dollars. And the demand is increasing day by day. Which is turning into a huge industry. A chart of the app industry from a data from Business Of Apps Or ComScore states that the industry is growing by 36% per year. It was reported in the past years that there are 3.2 billion mobile apps users. Which has more than doubled in these two years. A Allied Market Research report says the app industry is a $365 billion industry. An estimate from Vision Mobile states that the app industry will become a $407.31 billion industry by 2026.
Research has shown that most apps are downloaded from search. Then through friends or family. There are many different ways to find apps. Customers find apps in a variety of ways. But you need to reach out to the customer. If you can reach the customer through the best way, it will go viral on the rest of the way.
So if we want to be in the top position in the search results, then we have to take the help of an App Store optimizer. But remember, the optimization system of the two or three popular app stores is not the same but very close.
Objectives of App Store Optimization:
- Users can easily find the app from the App Store, because 80% of users find the required app using the search engine of the App Store.
- To increase their ranking compared to competitors.
- Increase rankings for specific keywords.
- Come to the ranking in Google’s semantic search
- Gets popularity in the best way. It attracts more and more visitors.
According to different online survey, 63% of users find new apps they need through the App Store’s own search engine. “Most apps from the Google Appstore are downloaded at a massive rate depending on the search engine results,” said a developer of Google I/O. This means that mobile app publishers are missing out on one of the biggest means of popularizing their app if they don’t use App Store Optimization (ASO) to increase the search ranking of apps.
Even a few days ago, most publishers were not interested in app store optimization. Out of the thousands of apps in each app store, there is always a competition between one app and another, and as it grows day by day, app publishers are leaning towards app store optimization. Because App Store Optimization is a secret weapon to increase the popularity of the app.
The Specialty Of MahbubOsmane.com
If you want an app to be popular or come up in search results, then mahbubosmane.com can surely help to get the top results. We start from on-page optimization to off-page optimization. We know doing off-page optimization is hard, mahbubosmane.com follow the latest trends of the search engine. It helps to do everything with care. Let’s discuss about MahbubOsmane.com’s Specialty.
- We help to reach the app to the right person.
- We work to make your app more viral with some exceptional tips.
- MahbubOsmane.com tries to go ahead in the ranking compared to the competitors.
- We help to keep your app at the top of the rankings for specific keywords.
- MahbubOsmane.com works to stay ahead in Google rankings.
- When we start working for your app, visitors are inspired in downloading the app.
- We follow strategies to encourage previous users to give a positive review Feedback.
- Ultimately, the app will get ranking in the search engines also.
This is very important for app developer. When an Internet user types a word or keyword in the search bar on the app store, we work to show your app in the top position.
App Store Optimization Process
On-Page Optimization
The most important part of App Store Optimization is On-Page Optimization. If you have to be in the top position in the search results then 80% will work in the case of having on-page top position. So it should be noted very well when doing on-page optimization.
Title of the App
The first point of App Store optimization is the title. This is a very important point. The first condition for writing a title is to shorten the title. You have to finish the title in 25 words. This will allow a user to know about your apps on the screen very quickly, as well as the search results will put you in the effective results.
Use keywords in the title
Use keywords in the title related to the apps. If the title is not related to the apps, then you are very unlikely to be on top. If you want to increase the click throw rate, you must comply with the above points. So, you should maintain…
- Keep the title among 25 words and of course, use unique titles.
- Make sure the title is creative and the title is associated with the apps.
- Use keywords in the title. But don’t do over-optimizing.
Description of the App
App description is a very important part. First of all it is important for the users. Because the user will be attracted after reading your apps description and want to use your apps. At the same time, through the description, you can rise to the top of the apps search results. Try to use your keywords technically in the apps description.
App logo
One point you can express creativity of your app is the app logo. Inside the logo you have to explain your app. If you want to increase the click-through rate, you need to look at the app logo. You will notice that Facebook, Twitter, LinkedIn, Amazon use their brand logos. As a result people can catch it very quickly it is official. So it is an important means of attracting.
App screenshot
In this age of smart phones, everyone uses smart phones. Think for yourself, what do you do when you want to download or buy an app? You see the screenshot of the app and decide to download. So you have to use this thinking in the same place. What kind of trailer inspires you to be attracted to a movie. The best parts are given in a trailer. Similarly, you need to use screenshots of the best parts for your app.
Category of the App
We all do mistakes in category selection. Among the tasks I have done in app optimization, maximum client preference is given to multiple categories. They think it will be more useful if it is given in multiple categories. But it is a completely wrong idea. It is best to select an effective category from multiple categories. In this, your app will also get predominance in Google search results. One thing to keep in mind in the case of the iOS store, because there are two categories to keep. You must place the first category or primary category in an important category. Select the second category as similar category.
Add App YouTube Demo
You can upload YouTube video demos to the Google Play Store. The demo you upload here should not be a non-professional video at all. For this, you need to hire a professional video editor. It’s just like that movie trailer. At the same time, when you upload videos to YouTube, you will research your app related keywords and optimize YouTube videos. In that case, there is a possibility that the video will come to the top in the Google search results. As a result, you can make your app popular from there. You will not find this feature in the iOS store. But you can do it for Google ranking.
Keyword
The keyword that is the lifeblood of search results is certainly not unknown. It’s important to know what kind of keywords your customers are searching for in the app. You can find the right keywords with the tools for keyword research. One thing to keep in mind is that optimizing the iOS store is a little costly but if you can optimize with the Perfect Keyword, you will come out on top in the search results.
Off-Page Optimization
Off-page optimization is an important part of app-store optimization. It is very difficult to be in the first position in the search results if you do not do some important things of off-page.
App rating
Rating is a very important factor in app-store optimization. When the rating is above 60% in line with the download, then surely your app is going to be popular. The public performance of your app depends on the app rating.
App Reviews
App ratings are just as important as reviews. When the user continues to give positive reviews and if it is between 60-70% of the download, then be sure that your apps are coming up in the popular list. So you have to develop the app in such a way that people give positive reviews.
User-friendly
App developers should always keep in mind that if you want to make the app popular, you need to create a user friendly app.
Download the app
Your position will appear in the search results based on the app download. You will see that most of the apps come first, which are the most downloaded. You need to reach out to users through the ad network without the App Store. The marketing process will help the apps to be popular.
Link building
Link building plays a very important role in Google Play Store and Apple iOS Store. First of all, since Android is the product of Google, the algorithm for finding the app results will work normally. And in the iOS store, social engagement and link building define the search results. So you must do link building in order to optimize the app.
Do you want to see your app in the top position? You can work with MahbubOsmane.com for the top ranking of your app. We will provide all kinds of support to bring your app to the forefront in the right way very quickly. We follow the Strategies that move an app to the top of the App Store list with Appstore Optimization. After taking the service of MahbubOsmane.com we see our client’s app is being downloaded many times, but another app is not being downloaded so much just because it is at the bottom of the app store. So contact us for App Store Optimization Service without delay.
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Just fill-up the contact form or call us at +88 01716 988 953 or +88 01912 966 448 to get a free consultancy from our expert or you can directly email us at hi@mahbubosmane.com We would be happy to answer you.
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