PPC Management Service
PPC Management Services or you may call it PPC is a term in the online advertising payment model. Here the payment is processed solely on qualifying click-throughs. Usually, these ads are placed on the website’s top premium position and on the right side rail of the organic or natural listings on a search engine results page (SERP). Through PPC Management, advertisers can create ads and at the same time, they can target specific keywords.
The rank of a keyword-targeted ad on a Search Engine Result Page (SERP) depends on the matched keyword’s maximum Cost-per-Click (CPC) bid and Quality Score. The CPC is decided by the cost of an individual’s keywords; it also remains as part of a larger bidding system.
You may find some keywords are more expensive than others. But the cost can be reduced with the proper strategy and mechanisms in place. That is something; a PPC keyword research is essential for identifying target certain keywords on a campaign.
We offer the following services to our PPC client
- Explaining campaign strategies and layout
- Advanced keyword research, selection and final recommendation to work with
- Creative design and development with a professional outlook
- Creation of eye-catching ad text
- Proper advertisement submission, the exact implementation
- Regular campaign conversion tracking
- The setting of PPC account
- Management of PPC bid
- Monthly analysis of PPC
- Call tracking
- Tracking of ROI
- Regular assessment, modification, and improvement
- Deep analysis and search engine optimization
- Checking quality score issues
- Monitoring overall account performance
- Testing and optimization of new opportunities
- Research on long term-term strategies to maximize output
- Competitors research
- Best converted and efficient landing page
- Additional relevant information
Our PPC expert team keep keen eyes on your campaign projects and monitor on regular progress. We ensure you the quality but not the quantity with our PPC expertise. We review the performance and results on a regular basis and find a new upgraded process. Our aim is to gain top customer satisfaction with the highest level of campaign efficiency by increasing conversions rate. We offer greater results while lowering the cost per action through the active day-to-day campaign management system.
Keyword Research: Our advanced keyword research strategies bring you a list of keyword phrases. Usually, these keywords are based on the advertisers’ products and services. This step is vital in the pay-per-click keyword submission process. The right keyword phrases targeting is very important to catch users’ attraction. When it is done successfully, the website is regarded as highly qualified and motivate visitors to buy or lead generation. We try to mobilize all potential keyword phrases, next go to a filtering process and finally set our target on keywords that can provide the biggest return.
PPC Campaign Management and Analysis: Our PPC campaign management and analysis program able to get bid rules for the highest level of ROAS (return on ad spend as possible). We closely work with you to develop custom bidding strategies. As a leading digital marketing agency, MahbubOsmane.com offers a truly integrated search marketing strategy.
The PPC campaign management and analysis program include the following components
- We work to gain the highest ROI
- Keep keen concern on quality score and problem assessment
- Effective campaign structure, targeted audience based network distribution
- Qualified traffic with a higher conversion rate
- Research on search trends, social media viral content, etc. and execute in-depth keyword analysis
- Regular checking of keyword performance, site traffic, overall sales management
- Overall evaluation of keyword phrases; adding, removing and reconfiguring
- Monthly report on ad groups, ad copy to increase the total number of keyword phrases
- Checking ad budgets before running the campaign on daily and monthly packages
- Continuous optimizing of keyword bids which bring best results on client-defined business objectives. Bid positions yield good outcome on Cost Per Action (CPA), Return on Investment (ROI), and Profit Margin (PM)
- Massive restructuring on the periodic campaign to boost result on existing ad groups: group multiplication with new ads and updated landing pages
- Apply multiple levels of ad testing on each possible keyword or keyword group to improve average CTR (click-through-rate). It also promotes average position and reduces cost-per-click
- Continuous examination of lost impression share. It happens because of inadequate budget or poor ad rank (Google AdWords)
- Promotions on other networks like Bing, Yahoo, and social networking sites, etc.
- Monthly email reports on ROI, fix monitoring campaign activity and results. The report also incorporates CPC (cost per click), number of visitors, leads, conversions rate, and a general overview
- Campaign listings in Google Search, mobile networks, and other devices, content display Service Deliverable.
MahbubOsmane.com – Digital Marketing Blog is a total Pay-Per-Click (PPC) management and campaign company that possesses in-depth knowledge in search engine marketing and updated Google ranking algorithm. Our expertise is based on our long-time experience and continuous ongoing projects. Through PPC service, we provide a wide range of online advertising support, assuring you the best output. We input our significant efforts and best-practices while executing a campaign. It is our pride to serve our clients with immense care. Our strategies are more creative and effective that resulting in a successful campaign.
What kind of services you need, that you shouldn’t be the worry at all, as we have already covered you with Search Engine Marketing (SEM), Cost-Per-Click (CPC), Search Advertising, Paid Search Advertising, Online Advertising, etc.
Our professional paid PPC experts will apply their many years of experience and practical knowledge. They will evaluate your PPC account over 20 different aspects to determine the best way to practice and e-commerce goals. We will then send you the research findings in a report with clear explanations, account screenshots, and actionable recommendations.