Threads Is the Best Platform to Earn Money as a Writer in 2025. Yes, You Could Earn Up to $7,000 per Month!
Earn Money on Threads as a Writer
In 2025, if you’re a writer looking to make a living from your words, one platform is rising above the noise — Threads. Once seen as a lightweight Twitter alternative, Threads has matured into a writer-first ecosystem where creators can connect with readers, build audiences, and most impressively, earn real money, up to $7,000 per month or more.
Yes, you read that right. Thousands of writers are discovering that Threads is not just a place to share their thoughts — it’s a revenue-generating machine, especially for those who know how to leverage the platform correctly.
In this post, we’ll explore why Threads has become the go-to platform for writers in 2025, how it compares to traditional blogging and platforms like Medium or Substack, and most importantly, how you can tap into its monetization features to build a steady income stream — even if you’re starting from zero.
Why Threads Has Become a Haven for Writers in 2025
Built-in Audience Without the Algorithm Blues
One of the biggest challenges for writers in the digital age is discoverability. On platforms like Instagram or Facebook, your posts are at the mercy of shifting algorithms. On Medium or Substack, you need to bring your own audience or hope for viral discovery.
Threads flips this model.
Meta (the parent company behind Threads) has invested heavily in smart content discovery. Writers who post consistently, especially with engaging storytelling, are pushed directly into the feeds of users who don’t follow them yet. This algorithmic amplification is a game-changer for new and emerging writers.
You no longer need a massive email list or SEO mastery. All you need is to write compelling Threads, and the platform does the heavy lifting.
Microcontent + Longform = Perfect Hybrid
Threads allows you to write short, punchy content — think Twitter-style one-liners or multi-post chains — but also supports longform writing, allowing you to go deep when needed.
This hybrid format is perfect for writers who:
- Want to test ideas quickly.
- Love storytelling.
- Are you tired of maintaining a personal blog no one reads?
- Prefer social interaction over static writing.
A 300-word post with strong storytelling can go viral, spark discussion, and attract thousands of new followers in hours — something unheard of on traditional blogs.
Meta’s Monetization Push
In 2024 and now in 2025, Meta rolled out robust monetization tools for Threads creators. These include:
- Revenue sharing from ads displayed between posts.
- “Stars” and tipping features (like YouTube’s Super Chats).
- Subscription features for premium content.
- Brand partnership tools via Meta’s Creator Marketplace.
Meta is prioritizing writer-creators, and the payout reflects it. Writers who consistently post quality content, engage their audience, and offer exclusive paid posts or guides are easily crossing the $5,000 to $7,000/month mark — and some are even earning more.
How Much Can You Earn on Threads?
Let’s break it down with realistic earning potential for writers in 2025:
| Income Source | Monthly Potential | Requirements |
|---|---|---|
| Ad revenue sharing | $500 – $2,000 | Depends on views, engagement, and consistency |
| Creator tips (Stars) | $200 – $1,500 | Use Threads for funneling the audience to products |
| Subscriptions | $1,000 – $3,000+ | Premium content strategy, loyal fanbase |
| Brand partnerships | $500 – $3,000+ | Niche authority, audience size, engagement rate |
| Affiliate product links | $300 – $1,000 | Smart promotions, valuable content |
| Info products (ebooks, courses) | $500 – $2,000+ | Use Threads for funneling audience to products |
You don’t have to hit all these at once. Even just combining ad revenue, subscriptions, and the occasional brand deal could get you into the $4,000–$7,000/month range in 6–12 months.
And the best part? No website needed. No marketing funnel. Just your writing.
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Threads vs. Other Platforms for Writers
Let’s compare Threads to other popular platforms in 2025:
Threads vs. Medium
| Feature | Threads | Medium |
|---|---|---|
| Organic Discovery | High (algorithmic push) | Medium-high |
| Monetization Options | Multiple (ads, tips, subs) | Medium Partner Program only |
| Community Interaction | High (social-first) | Low |
| Growth Potential | Very High | Plateauing |
Threads vs. Substack
| Feature | Threads | Substack |
|---|---|---|
| Subscriber Acquisition | Built-in discovery | You bring your own readers |
| Monetization | Tips, ads, subs, brand deals | Paid newsletter only |
| Content Format | Flexible: short + long | Longform only |
| Community Feel | Strong | Weak |
Threads vs. Twitter (X)
| Feature | Threads | Twitter (X) |
|---|---|---|
| Monetization | More transparent, easier access | Limited, Musk’s X Premium only |
| Community | Friendlier for writers | Politicized, chaotic |
| Longform Support | Native + intuitive | Still awkward |
Real-World Case Study: Podcast Monetization Through Threads Bonus Program
Audrey Woolard – Photographer Earning $500+/month on Threads
📍 Role: Professional photographer
👥 Instagram followers: ~25,000
👥 Threads followers: ~5,500
💵 Earnings: $500+/month consistently
Approach & Strategy:
- Audrey joined Meta’s invite-only Threads Bonus Program, launched in April 2024, reuters.com
- Rather than posting original Threads content, she focused on replying to thoughtful or polarizing posts—each reply needed at least ~750 views to count toward her bonus goals, jobzoy.com
- This engagement-first strategy enabled her to consistently hit the threshold of 60 relevant replies per month and qualify for the $500 monthly bonus blog.nuelink.com
Key Takeaway: A strategic, engagement-focused presence—particularly in comment threads—can generate steady, reliable income without producing standalone content.
🎨 Josh Kirkham – Artist Aiming for $5,000 Tier
📍 Role: Visual artist creating Bob Ross‑style painting videos
👥 Instagram followers: ~800,000
👥 Threads followers: 150,000+
💵 Bonus Tier: $5,000+ (invite‑only) but inconsistent payouts
Experience & Challenges:
- Josh was placed in a high-tier bonus bracket, which meant he could earn “every penny” from his Threads posts when the criteria were met ($5k+ per month) blacktwist.app
- His strategy included posting mountain video snippets optimized for engagement, but performance was inconsistent—what succeeded one week would fail the next, washingtonpost.com
- Even with a large following and tier, the unpredictable algorithm made income volatile.
Key Takeaway: Large followings can unlock high earnings potential, but algorithmic unpredictability is a limiting factor that im
Meta Highlights: Paid Threads Bonuses
In April 2024, Meta rolled out the Bonus Program to select creators via Instagram, offering payouts ranging from a few hundred to up to $5,000+ per month, business2community.com. The terms are personalized, with creators being notified in-app with individualized goals.
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What These Case Studies Teach Us
- Invite-only but powerful: Bonus program participants receive significant pay, but only if they engage meaningfully via replies or original posts.
- Engagement-first works: High-quality, thought-provoking replies can be more effective than standalone content.
- High-tier = high reward (with risk): Artists like Josh can hit $5k payouts—but only when the algorithm responds favorably.
- Earnings vary: $500/month is real and repeatable; large-scale bonuses are possible for creators with scale and experimentation.
How You Can Apply This to Your Strategy
If you’re considering monetizing on Threads, here’s a step-by-step approach based on these real cases:
- Build a presence on Instagram: Bonus enrollments require a professional creator account on IG spokesman.com.
- Join the Bonus Program: Watch for in-app invitations or notifications about Threads bonuses.
- Focus on replies first: Engage with trending or polarizing Threads—aim for high-visibility replies like Audrey.
- Test original content too: Push for original posts like Josh’s artwork or landscape visuals.
- Track what works: Monitor which posts/replies earn bonuses; double down on formats that hit thresholds.
- Scale thoughtfully: Start with reply-based income, then add original content as you understand the algorithm better.
Bottom Line
Yes—real creators are making money on Threads today, and not just pennies.
Even without millions of followers, creators like Audrey Woolard earn a consistent $500+/month, while individuals like Josh Kirkham reach higher bonus tiers (up to $5,000/month) with engaging and optimized content.
While algorithmic unpredictability remains a hurdle, the opportunity for writers and creators is tangible and achievable.
.
How to Start Earning on Threads (Step-by-Step)
Step 1: Set Up Your Profile Like a Pro
- Clear name and photo
- Short, niche-specific bio (e.g. “Writer | Daily storytelling | Mindset & Creativity”)
- Link to external offer (email list, free guide, ebook, etc.)
Step 2: Choose a Niche (Don’t Skip This!)
Some of the most profitable niches on Threads for writers include:
- Self-improvement & productivity
- Mental health & wellness
- Writing tips/creativity
- Tech + AI insights
- Personal finance
- Freelancing/solopreneurship
- Storytelling & life lessons
Pick one and stick with it for at least 30–60 days.
Step 3: Write Daily. Yes, Daily.
Post at least 1–2 quality Threads per day. Aim for:
- Storytelling Threads (a personal lesson, a client win, a failure)
- List Threads (e.g. “7 things I learned writing daily for 100 days”)
- Tips & insights that resonate with your niche
Remember: Every post is a potential mini-article and income stream.
Step 4: Engage Like Crazy
- Reply to every comment.
- DM followers who engage regularly.
- Reshare others’ Threads with thoughtful comments.
The more you engage, the faster you grow.
Step 5: Unlock Monetization
Once you hit 5,000+ followers and steady engagement, apply for:
- Ad sharing (Meta’s Creator Incentive Program)
- Tips (enable “Stars”)
- Subscriptions (offer exclusive weekly posts, writing feedback, or guides)
Pro tip: Start with a low subscription fee ($3–$5/month) to build a base, then increase later.
Step 6: Sell Without “Selling”
Use soft CTAs like:
“If you enjoyed this, subscribe for weekly writing secrets.”
“Want to support my writing? Tips are appreciated.”
“Check out my $5/month creative writing circle (link in bio).”
Over time, these calls will generate passive income as your archive grows.
FAQs: Writers and Threads Monetization
❓ Can I start earning even if I have no followers?
Yes. Threads’ algorithm boosts quality content — even from new accounts. Focus on value and consistency for the first 30–60 days.
❓ Do I need to be a “niche expert”?
No. You just need a clear voice and consistent themes. People follow real stories, not just expertise.
❓ What kind of content performs best?
- First-person storytelling
- Relatable experiences
- Concise advice
- Mini how-to guides
- Curated resources or tools
❓ What if I’m not a “professional” writer?
No problem. In fact, the most successful writers on Threads aren’t polished journalists — they’re honest, raw communicators with a message.
Final Thoughts: Why Threads Is a Writer’s Goldmine in 2025
If you’ve struggled to monetize your writing in the past — on Medium, Twitter, Substack, or even your blog — Threads offers a fresh, frictionless path.
You don’t need fancy funnels. You don’t need tech skills.
You just need your words.
And with the right strategy, those words can earn you up to $7,000/month or more — while building real community, influence, and freedom.
Ready to Start? Here’s Your 7-Day Threads Writing Challenge:
| Day | Prompt |
|---|---|
| 1 | Tell your origin story in 300 words. Why do you write? |
| 2 | Share 5 lessons from a recent failure or struggle. |
| 3 | Write a Thread starting with “Most writers make this mistake…” |
| 4 | Create a list of 7 tools or habits that improved your writing. |
| 5 | Share a quote, expand on it, and make it personal. |
| 6 | Write a fictional micro-story (under 100 words). |
| 7 | Ask your followers a question they’ll want to answer. |
Post each one. Engage. Measure what performs best. Then double down.
Conclusion: Writers, It’s Your Time
We are living in the golden age of creator monetization, and Threads is the breakout star in 2025, especially for writers.
Forget the outdated advice. The new path to writing success is:
Threads → Audience → Trust → Income.
Start today. Write every day. Show up.
In a few months, you might just be earning thousands per month doing what you love — one post at a time.
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