Digital Ads 101 Test
What is the correct way to calculate ROAS?
A. (Revenue-Ad Spending)/Ad Spending
B. (Revenue-Ad Spending-Cost of Goods Sold)/Ad Spending
C. Revenue/Ad Spending
D. (Revenue-Ad Spending-Cost of Goods Sold-Overhead Cost)/Ad Spending
E. Revenue? (Ad Spending+Cost of Goods Sold+ Overhead Cost) F. None of the above
What is CPM?
A. Cost per merchant sold
B. Cost per million impressions
C. Cost per million clicks
D. Cost per thousand impressions
E. Cost per thousand impressions
G. None of the above
Which of the following is not an available feature of Google Analytics?
A. Reporting website visitor’s average on-site duration
B. Estimating average lifetime value of e-commerce store customers
C. Reporting the IP addresses of website visitors segmented by channels or mediums
D. Tracking key conversion actions such as purchases, page visits, and button click
E. Reporting site visit data in real-time
F. Filtering out certain IP addresses and known crawling bots from being counted in reporting
G. None of the above For the vast majority of retailers in the U.S.,
Which of the holidays below usually generate the most sales?
A. Christmas Day
B. Christmas Eve
C. New Years Eve
D. Independence Day
E. Black Friday
F. Veteran’s Day
G. Saint Patrick’s Day
H. Valentine’s Day
Facebook & Instagram Ads 101 Test
Which of the following is NOT a viable ad format on Facebook?
A. Single Image
B. Single Video
C. Carousel
D. Presentation
E. Live Video
F. Collection
Which of the following targeting option(s) CANNOT be used for special ad category targeting?
A. Interest
B. Age
C. Gender
D. Location
E. Marital status
F. Household income
G. None of the above
Which of the following targeting option is only in the U.S?
A. Interest
B. Age
C. Gender
D. Location
E. Marital Status
F. Household income
For a campaign with a budget of 430 U.S. dollars per day, What’s the most amount of ad sets for the campaign?
A. 1
B. 3
C. 5
D. 10
E. 15
F. 30
G. 50
H. 100
I. 1000
J. Unlimited
Which of the following is NOT possible on Facebook ads?
A. Placing ads on WhatsApp
B. Targeting people who are recently married
C. Targeting people by ethnicity
D. Placing ads on the third party website
7 Apps
E. Featuring usage of drugs or tobacco products in the ads
F. Displaying “before & After” results of medical procedures in ads
G. None of the above
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