How to Create a Facebook Ads Account

In the ever-evolving landscape of digital marketing, Facebook Ads offer a robust platform for reaching a highly targeted audience. Creating a Facebook Ads account is the first step toward harnessing the power of this platform. This guide will walk you through the entire process, from setting up a Facebook Business Manager account to launching your first ad campaign.

Step 1: Create a Facebook Business Manager Account

The Facebook Business Manager is a free tool developed by Facebook to manage your Facebook Pages, ad accounts, and team members in one place. To create a Business Manager account, follow these steps:

  1. Navigate to the Business Manager Website: Go to
  2. Click on ‘Create Account’: On the Business Manager homepage, click the ‘Create Account’ button in the top right corner.
  3. Enter Your Business Details:
    • Business Name: Enter your business name.
    • Your Name: Enter your full name.
    • Business Email: Provide an email address you want to use for your business account.
  4. Submit Your Information: Click the ‘Next’ button, and then fill out your business details such as address, phone number, and website. Click ‘Submit’ to complete the setup.

Step 2: Set Up Your Ad Account

Once your Business Manager account is set up, you’ll need to create an ad account. This ad account will be where you manage your ad campaigns, billing, and reporting.

  1. Go to Business Settings: In the Business Manager, navigate to ‘Business Settings’ from the menu in the top right.
  2. Add an Ad Account: Under the ‘Accounts’ section, click on ‘Ad Accounts’ and then the ‘+ Add’ button. You will have the option to:
    • Add an Ad Account
    • Request Access to an Ad Account
    • Create a New Ad Account
  3. Create a New Ad Account: Choose ‘Create a New Ad Account’. Fill in the details for your ad account:
    • Ad Account Name: Give your ad account a name.
    • Time Zone: Select your time zone.
    • Currency: Choose the currency you want to use for billing.
  4. Assign Permissions: Assign the appropriate roles to yourself and any team members who need access. The roles can be:
    • Admin: Full control over the ad account.
    • Advertiser: Can create and manage ads.
    • Analyst: Can view ad performance.
  5. Submit Your Information: Click ‘Create’ to finalize your new ad account.

Step 3: Set Up Payment Method

Before you can run any ads, you need to set up a payment method.

  1. Navigate to Ad Account Settings: Go to your ad account settings by clicking on the gear icon in the top right of the Ads Manager.
  2. Add Payment Method: Under the ‘Payment Settings’ section, click on ‘Add Payment Method’.
  3. Enter Payment Information: Fill in your payment details, which can include:
    • Credit/Debit Card: Enter your card information.
    • PayPal: Connect your PayPal account.
    • Direct Debit: Set up a direct debit from your bank account.
  4. Save Payment Information: Click ‘Continue’ to save your payment information.

Step 4: Link Your Facebook Page

To run ads on Facebook, you’ll need to link your Facebook Page to your ad account.

  1. Go to Business Settings: In Business Manager, navigate to ‘Business Settings’.
  2. Add Your Facebook Page: Under the ‘Accounts’ section, click on ‘Pages’ and then the ‘+ Add’ button. You can choose to:
    • Add a Page
    • Request Access to a Page
    • Create a New Page
  3. Add an Existing Page: If you already have a Facebook Page for your business, choose ‘Add a Page’ and enter the name or URL of your Facebook Page. Click ‘Add Page’.
  4. Assign Roles: Assign the appropriate roles to team members, similar to the ad account setup.

Step 5: Set Up Facebook Pixel (Optional but Recommended)

A Facebook Pixel is a piece of code that you place on your website. It helps you track conversions, optimize ads, build targeted audiences, and remarket to people who have taken action on your website.

  1. Go to Events Manager: In Business Manager, navigate to ‘Events Manager’ from the main menu.
  2. Create a Pixel: Click on ‘Pixels’ and then the ‘Add’ button. Follow the steps to create your pixel, including naming your pixel and entering your website URL.
  3. Install the Pixel Code: Facebook will provide you with a piece of code. You can either:
    • Manually Install the Code: Copy the code and paste it into the header of your website.
    • Use a Partner Integration: If you use a website platform like WordPress, Shopify, or others, you can follow specific integration instructions provided by Facebook.
  4. Verify the Pixel Installation: Once installed, use the Facebook Pixel Helper extension for Chrome to verify that your pixel is working correctly.

Step 6: Create Your First Ad Campaign

With your Facebook Ads account and payment method set up, and your Facebook Page and Pixel (if applicable) linked, you’re ready to create your first ad campaign.

  1. Go to Ads Manager: Navigate to Ads Manager from the Business Manager dashboard.
  2. Click on ‘Create’: In Ads Manager, click the green ‘Create’ button.
  3. Choose Your Campaign Objective: Facebook offers various campaign objectives depending on your business goals. Common objectives include:
    • Awareness: Brand Awareness, Reach
    • Consideration: Traffic, Engagement, App Installs, Video Views, Lead Generation, Messages
    • Conversions: Conversions, Catalog Sales, Store Traffic
  4. Set Up Your Campaign:
    • Campaign Name: Give your campaign a name.
    • A/B Test: Optionally, set up an A/B test to compare different versions of your ads.
    • Campaign Budget Optimization: Optionally, use Campaign Budget Optimization to set a single budget across all your ad sets.
  5. Set Up Your Ad Set:
    • Ad Set Name: Name your ad set.
    • Audience: Define your target audience based on location, age, gender, interests, and behaviors.
    • Placements: Choose where your ads will appear (e.g., Facebook feed, Instagram feed, Audience Network).
    • Budget & Schedule: Set your daily or lifetime budget and schedule your ads.
  6. Create Your Ad:
    • Ad Name: Name your ad.
    • Identity: Choose the Facebook Page and Instagram account (if applicable) that will represent your ad.
    • Format: Choose your ad format (e.g., single image, carousel, video).
    • Media: Upload your media (images, videos).
    • Text & Links: Write your ad copy and add a call-to-action button if needed.
    • Tracking: Ensure your Facebook Pixel is selected for tracking conversions.
  7. Review and Publish:
    • Review your ad campaign details.
    • Click ‘Publish’ to launch your ad campaign.

Step 7: Monitor and Optimize Your Ads

Once your ads are live, it’s crucial to monitor their performance and make necessary adjustments to optimize for better results.

  1. Use Ads Manager Reports:
    • Monitor key metrics such as impressions, clicks, conversions, and cost per result.
    • Use breakdowns to analyze performance by different demographics, placements, and more.
  2. Adjust Your Campaigns:
    • Audience: Refine your audience targeting based on performance.
    • Creative: Test different ad creatives to see which performs best.
    • Budget: Adjust your budget to allocate more spend to high-performing ad sets.
  3. Leverage Facebook’s Tools:
    • Use the Audience Insights tool to learn more about your target audience.
    • Utilize Facebook’s automated rules to manage your ads efficiently.


Creating a Facebook Ads account is a vital step for any business looking to expand its online presence and reach new customers. By following this guide, you can set up your Facebook Ads account, create and launch your first ad campaign, and optimize your efforts for success. Remember, the key to effective Facebook advertising is continuous monitoring and adjustment to ensure your ads are performing at their best.

Unlock your business potential with’s step-by-step guide on creating a Facebook Ads account. Whether you’re new to digital marketing or looking to refine your skills, our expert tutorial will have you running successful ad campaigns in no time. Start your journey today!