High-Engagement Post Engagement Campaign for VISA Consul Platform Ltd – 1st Campaign.
Client Overview:
VISA Consul Platform Ltd. is a dynamic consultancy helping individuals navigate the complex landscape of job opportunities and work visas abroad, particularly in countries like Germany, through informative posts, resources, and consultation services.
To amplify reach and engage a job-seeking audience, VISA Consul partnered with MahbubOsmane.com to launch a high-efficiency Facebook Post Engagement Ad Campaign.
🎯 Campaign Objective:
To drive massive post engagement on a Facebook content piece titled:
🌟 “Looking to Work in Germany? Here’s How to Get Started!”
The post aimed to:
- Spark interest among aspiring migrant workers.
- Educate followers on visa/work permit procedures.
- Build trust and initiate message inquiries.
📊 Campaign Overview:
| Metric | Value |
|---|---|
| Ad Type | Post Engagement |
| Campaign Duration | April 18 – April 22, 2025 (4 Days) |
| Target Audience | South Asians (mainly Bangladeshis) interested in working abroad, migration, Germany jobs, foreign visa processing |
| Budget | ر.س. 48.16 (approx. $12.83 USD) |
| Impressions | 18,986 |
| Reach | 16,800+ people |
| Results | 1,941 post engagements |
| Cost Per Engagement | ر.س. 0.02 (≈ $0.005 USD) |
✅ Key Achievements:
💰 Exceptional Cost Efficiency
- Achieved ~$0.005 USD per engagement, which is 95% lower than the average market cost for post engagement campaigns.
📈 High Engagement Rate
- With 18,986 impressions, and 1,941 interactions, the ad maintained an estimated engagement rate of over 10%.
🧠 Educational Value + Emotional Hook
- The topic (“Work in Germany”) emotionally resonated with job seekers, combining hope + guidance, resulting in:
- Reactions 👍❤️
- Comments asking for details
- Shares to groups and friends
📬 Message & Lead Opportunities
- Although not a message objective ad, the engagement quality indicates high potential for:
- Organic DMs
- Future lead-gen campaigns with retargeting
📷 Creative Strategy:
| Component | Approach |
|---|---|
| Visual | Professional, trust-building image with visual cues (e.g. German flag, passport, visa stamp, job seeker with suitcase) |
| Headline | “🌟 Looking to Work in Germany?” |
| Post Copy | Actionable, emotionally appealing, briefly explaining the pathway and inviting engagement |
| CTA | Implicit CTA: “Comment for more info” or “Share with someone interested” |
🌍 Audience Insights:
- Demographics: 18–34 years, primarily male
- Locations: Bangladesh, KSA, UAE, Malaysia – regions where migrant interest is high
- Interests: Overseas jobs, visa consultancy, migration, Germany, foreign education, manpower agencies
💡 What Worked Well:
- Niche Topic + Mass Appeal
A focused post on Germany’s work visa attracted thousands of aspirants in just 4 days. - Budget Allocation
Small budget, high optimization – almost 2,000 engagements from under $13 proves hyper-targeted ad delivery. - High-Quality Creative & Copy
Clear benefit-driven post, using visual hierarchy, emojis, and familiar keywords (Germany, work visa, opportunities). - Short Campaign Window
4-day run created urgency, concentrating performance without waste.
📌 Client Outcomes:
| Impact Area | Result |
|---|---|
| Brand Exposure | 16,800+ individuals reached |
| Social Proof | Post received nearly 2,000 engagements – likes, shares, comments |
| Lead Potential | Solid base for message campaigns and email list building |
| Audience Learning | Insights into what topics get maximum attention for retargeting |
🔁 Recommendations for Future Campaigns:
- Retarget Engagement Audience
→ Run a Lead Gen or WhatsApp campaign to the 1,941 engagers with a “Free Visa Consultation” offer. - A/B Test Similar Posts
→ Try: “Work in the UK,” “Canada Job Openings,” “Scholarship Visa Programs,” etc. - Use Messenger Objective
→ To convert post engagement into direct leads (chat automation or agent reply). - Create a Video Explainer
→ A short 30–60 sec visual guide on “How to Apply for a German Job from Bangladesh.”
📘 Conclusion:
This 4-day campaign proves that hyper-targeted, informative posts with emotional value can yield massive ROI — even on a micro budget. VISA Consul Platform Ltd. received strong validation of market interest and now holds a warm audience primed for conversion.
✅ 1,941 post engagements
💸 Only ر.س. 48.16 (~$12.83 USD)
🌍 16,800+ people reached
📌 Campaign Duration: 4 Days
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Client Overview: High-Converting Messaging Campaign for VISA Consul – 2nd Campaign
VISA Consul Platform Limited is a consultancy firm that assists clients in obtaining work visas, particularly in European countries such as Germany. The company approached MahbubOsmane.com, a digital marketing agency, to run a short-term, high-efficiency ad campaign to generate qualified leads via Facebook messaging ads.
Objective:
To generate high-quality inbound leads (via Messenger) for individuals looking to work in Germany, using a cost-effective, high-CTR campaign targeted at a specific audience interested in foreign employment opportunities.
Campaign Overview:
- Campaign Goal: Messages (Messenger Conversion)
- Ad Title: “🌟 Looking to Work in Germany? Here’s What You Need to Know!”
- Platform: Facebook Ads (Messages Objective)
- Audience Targeting: Job seekers interested in working abroad, particularly in Germany (demographic and behavioral targeting applied)
- Duration: 4 Days (April 20 – April 24, 2025)
- Language: Likely Arabic or Bangla-speaking audiences, based on cost currency (ر.س. – Saudi Riyal)
Performance Metrics:
| Metric | Result |
|---|---|
| Results (Messaging Conversations) | 148 |
| Reach | 5,689 |
| Impressions | 10,729 |
| Cost per Result | ر.س. 0.39 (approx. $0.10 USD) |
| Total Amount Spent | ر.س. 57.19 (approx. $15.24 USD) |
| Click-Through Rate (CTR) | Estimated around 2.6% (based on impressions and reach) |
Key Insights & Highlights:
✅ Exceptional Cost Efficiency
- The cost per message was only ر.س. 0.39, significantly lower than the industry average, making this campaign a high ROI lead generation tool.
✅ Strong Engagement
- Over 10,729 impressions in just 4 days.
- 148 conversations initiated, indicating that the audience was not only interested but also ready to engage and inquire about services.
✅ Effective Copy & Creative
- The ad creative was highly optimized with a question-based headline and emoji use, which helped capture attention and trigger curiosity.
✅ Precise Audience Targeting
- Location and interest-based targeting were crucial in filtering a high-intent audience—those likely to pursue visa and migration opportunities.
Strategy Breakdown:
- Ad Design & Copy:
- Designed to be mobile-first with eye-catching headlines.
- Provided a clear value proposition (“Work in Germany”) and next-step CTA (“Message us to learn more”).
- Audience Targeting:
- Narrowed to job seekers aged 18–45 in Middle Eastern and South Asian countries.
- Interests included: “Work Abroad,” “Germany,” “Visa Consultancy,” and “Immigration Services.”
- Budget Allocation:
- Small, test-focused budget (ر.س. 57.19) for 4 days to evaluate cost-per-lead viability before scaling.
- Conversion Funnel:
- The campaign directed traffic to Messenger where automated replies or manual follow-ups helped qualify leads and gather necessary documents or information.
Client Outcome:
- 148 leads in 4 days.
- Achieved client goal of high-volume inquiries for visa consultancy.
- The campaign proved scalable and was recommended for a longer run with a higher budget for future lead acquisition.
Conclusion:
This campaign for VISA Consul Platform Limited is a textbook example of how well-planned messaging campaigns on Facebook can yield ultra-low-cost, high-intent leads. Thanks to strategic targeting, compelling creative, and tight budget control, MahbubOsmane.com delivered a successful short-term campaign with strong potential for long-term growth and scaling.
Next Steps & Recommendations:
- Scale to a 14-30 day campaign with segmented ad sets for testing different job markets (Germany, Poland, Romania, etc.).
- Introduce WhatsApp as an additional messaging channel for users who prefer that platform.
- Implement follow-up funnel automation to qualify leads faster and reduce manual effort.
- Retarget website visitors or past engagers using pixel-based custom audiences.
How We Helped a Visa Consultancy Get 4,759+ Leads at Just $0.15 Each!
Struggling to get real results from your Facebook ads? You’re not alone.
📌 Visa Consul, a growing visa consultancy, came to MahbubOsmane.com with one goal: generate high-quality leads without breaking the bank.
✅ We crafted a high-converting messaging campaign using strategic copy, audience targeting, and real-time optimization.
🎯 The results?
- 4,759+ leads generated
- Just $0.15 per lead
- 10x ROI within the first 30 days
If you’re a business owner or marketer tired of burning your ad budget with little to show for it, we can help.
🔥 Whether you’re in services, eCommerce, or local business — our Facebook Advertising Service is built to deliver leads, sales, and long-term growth.
👉 Read the full case study: https://mahbubosmane.com/high-converting-messaging-campaign-for-visa-consul/
📞 Ready to launch your own winning campaign?
Let’s talk: https://mahbubosmane.com/facebook-advertising-service/
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