Google Ads Case study for Origani.com.au – Organic Beauty Products

Prepared by MahbubOsmane.com

Executive Summary:

Origani.com.au is a leading Australian brand specializing in organic beauty products. In 2022, Origani approached MahbubOsmane.com, a digital marketing agency with expertise in Google Ads, to enhance their online visibility and drive sales. This case study outlines the strategies implemented by MahbubOsmane.com and the results achieved through Google Ads campaigns.

Client Overview:

• Client: Origani.com.au
• Industry: Organic Beauty Products
• Goals: Increase online visibility, boost website traffic, and drive e-commerce sales.

Challenges:

Origani faced several challenges:

1. Competitive Market: The organic beauty industry is highly competitive, with many established players.
2. Limited Online Presence: Origani had a relatively small online presence and needed to expand its reach.
3. Budget Constraints: The client had a limited budget for advertising.

Strategy:

MahbubOsmane.com devised a comprehensive Google Ads strategy to address Origani’s challenges and achieve its goals.

1. Keyword Research: Conducted extensive keyword research to identify high-converting and relevant keywords in the beauty and skincare niche.
2. Campaign Structure: Created well-structured Google Ads campaigns, including Search, Display, and Shopping campaigns, to cover various stages of the customer journey.
3. Ad Copy Optimization: Crafted compelling ad copy highlighting Origani’s organic and natural product offerings, unique selling points, and promotions.
4. Landing Page Optimization: Improved the website’s landing pages to ensure a seamless user experience and maximize conversion rates.
5. Budget Allocation: Carefully allocated the budget to the most effective campaigns and ad groups based on performance data.
6. Ad Extensions: Implemented ad extensions such as site links, callouts, and structured snippets to provide additional information to users.
7. A/B Testing: Continuously tested ad variations to identify the most effective messaging and design.
8. Remarketing: Implemented remarketing campaigns to re-engage previous website visitors and abandoned cart users.
9. Conversion Tracking: Set up comprehensive conversion tracking to measure the effectiveness of campaigns in driving sales.

Results:

MahbubOsmane.com’s Google Ads campaign for Origani.com.au yielded significant results:

1. Increased Website Traffic: Within the first three months, Origani experienced a 45% increase in website traffic, with a substantial portion coming from Google Ads campaigns.
2. Improved Conversion Rate: The conversion rate for Google Ads campaigns increased by 30% due to optimized landing pages and ad copy.
3. Cost-Effective Clicks: Implemented strategies to lower the cost per click (CPC) by 20%, maximizing the client’s budget.
4. Revenue Growth: Origani saw a 60% increase in online sales revenue directly attributed to Google Ads campaigns.
5. Positive ROI: The return on investment (ROI) from Google Ads campaigns exceeded 300%, showcasing the profitability of the advertising efforts.
6. Expanded Market Reach: Origani’s brand visibility expanded nationally, attracting customers from different regions of Australia.
7. Remarketing Success: Remarketing campaigns contributed to a 25% increase in conversion rates among users who had previously visited the website.

Conclusion:

The collaboration between Origani.com.au and MahbubOsmane.com on the Google Ads campaign proved highly successful. By leveraging strategic planning, keyword research, ad optimization, and continuous monitoring, Origani achieved its objectives of increased website traffic, higher conversions, and revenue growth.

The case study underscores the value of a well-executed Google Ads campaign in a competitive industry and highlights MahbubOsmane.com’s expertise in delivering outstanding results for its clients in the digital marketing landscape.