Business Plan: 360′ Digital Marketing Agency

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Business Ideas

Prepared For: My Outsourcing Ltd

 

Prepared By: Mahbub Osmane

 

 

 

Reasons A Company Died!

  • No Strategy, No Identity or Positioning
  • Failed to build an effective team
  • Hired More People with Less Salary
  • Failure to deliver real value.
  • No Diversification
  • Lack of authenticity and transparency
  • Inability to control expenses
  • Lack of strategic and effective leadership
  • Failure to build an employee “tribe.”
  • Failure to create the proper business systems.
  • Unable to compete against market leaders. 
  • Failure to connect with the target audience. 
  • Failure to create an effective sales funnel.

 

 

 

 

Who We Are?

  • 360  Degree Digital Company
  • Business Acumen (the ability to make good judgments and quick decisions, typically in a particular domain.)
  • Technological Efficiency
  • Creative Production

 

 

 

Vision

Our vision is to be the leading digital consulting and technology services company in Bangladesh with expansion globally

 

 

Mission

Our mission and values are to help people and businesses throughout the world to realize their full potential in the digital landscape.

 

 

 

Our Goals

  • Redefining Client Experience
  • Continuous Improvement
  • Transforming businesses

 

 

 

 

Business Objective

 

  • To Provide best in class, high end, and economical digital business solution
  • To create, develop, deliver digital marketing service which exceeds customers’ expectation
  • To maintain and sustain customer relationships for long-term success
  • To position ourselves as a unique and viable alternative

 

 

 

Success  Metrics

 

  • Providing Value for money proposition
  • Ensuring High Return on Investment
  • Providing High-Quality Services in a sustainable manner
  • Delivering data-centric, research and analytics based digital services
  • Speed is the new currency of business

 

Problem Identification

 

  • Lack of creative ideas
  • Digital Expertise
  • Unprofessionalism
  • Non registered fraudulent companies
  • Technological in capabilities
  • The gap between creativity & strategic execution

 

 

 

 

Opportunities

 

  • Increasing Internet Penetration ( 53% penetration, 47% Remaining )
  • 42% active Social Users
  • Increasing number of mobile users ( 39% Active Mobile Users )
  • High growth in active social media users
  • Companies are realizing digital potential
  • Turning fear into opportunity ( Fear they will be obsolete in 3-5 years )
  • 90% see digital business initiatives as critical to the success
  • Have no idea what their industry will look like in 3 years (48%)

 

 

 

 

Unique Selling Proposition

 

  • We like to conform to the highest professional standards and business ethics in everything we do
  • Build in-house technological capabilities with high capable experienced tech people to serve our clients’ best interests
  • Our creative team will provide unique brandable ideas and execute them in an artistic manner to enhance ROI
  • Create a bridge between strategy & creativity

 

 

 

3 Core Functions

 

  1. Digital Services

 Development               Digital Marketing                 Graphics and Creative

  1. Digital Product Business

Affiliate Marketing         Drop shipping                    Print on Delivery (POD) 

  1. Training & Development

  Courses                        Workshops                   Talent

 

 

 

Digital Services

 

Development

  • Web design and development
  • Mobile App development
  • E-commerce Development
  • ERP/CRM development

Digital Marketing

  • SEO, SEM
  • SMM
  • PPC
  • Email & SMS
  • Content Marketing
  • Mobile Marketing

Graphics and Creative

  • Brand Identity Creation
  • Flyer
  • Brochure
  • Business Card
  • Logo
  • Letter Pad
  • Motion Graphics & So On

 

 

 

Client Acquisition Factors

 

  • Trust
  • Performance & Likability     
  • Network

 

 

Trust Factor

 

Client Visit Website > Find Alliances & Partnership > See Previous Works & Experiences   > See Client List > Observes SM Pages Activities >Visit Office

 

 

 

 

Nov. Dec. January

 

  • Rebuild RebrandRelaunch

Rebuilding

  • Website ( Domain, UI/ UX)
  • Blog establishment to generate lead
  • Digital Planet App
  • Portfolio for each category of services
  • Social Media Pages

Rebranding

  • New Brand able logo
  • Artistic & creative brand identity development
  • Business Card, Flyer, Brochure, Signature Email Template,
  • Company Letter pad,  Company Seal
  • Social Media Pages Activity ( 10,000 Likes/Followers to initiate)
  • Enhance blog Activity and Content marketing

Relaunching

  • Website Launching Event
  • Press Release

 

 

 

Phase 1 Team Requirements

 

  • BD & DM Manager
  • Project Manager
  • Web/ soft Developer
  • Visualizer/ Designer
  • Internet Marketer
  • Copy Writer/ Content writer/ Content Strategist
  • Email/ SMS Marketer
  • Video Maker

Additional Required Team after  18 months

 

  • Marketing Data Analytics
  • Conversion Optimizer
  • Social Media Leader
  • Digital Ad Specialist
  • Mobile App Developer
  • Public relations specialist
  • Customer support specialist
  • The Connected Salesperson

 

 

The beginning of Phase 2: Staring Digital Product Businesses

 

  • Hiring Consultant
  • Purchasing/ Building Tools
  • Developing Products

 

Phase 2 Execution: Staring Digital Product Businesses (Feb, March, April )

 

  1. Marketing Digital Services
  2. Start Selling Digital Products
  3. Start selling training and courses

 

May. June. July

  1. Serve Existing Clients
  2. New Clients Acquisition
  3. Process Development
  4. Prepare sites to sell
  5. General Sales to achieve revenue goals

 

 

Business Strategy  1

 

  Divided Business Segments

  1. Digital Service Selling

           ( Slow Process,  Sustainable, External Factors)

  1. Digital Products & Assets 

           ( Fast Process, Changes Frequently, Internal Control)

  1. Skill Development Training

           ( Government Projects, Talent Pipeline, Branding)

 

 

Business Strategy  2

 

  • Target Group Specification
  • First Three Year:   Small & Medium Businesses > Building Portfolio > Cost Effective to acquire
  • After Third Year: Gradually shifting to gain big businesses 

 

 

 

Business Strategy  3

  • Dividing the Internal Team
  • Team A:  Will serve existing clients > Regular digital product selling
  • Team B: Focus will be on  business development > New client acquisition > Secure Future position

 

 

 

Pro Forma Income

Details Revenue Expenditure Projection for My Outsource Ltd

Extra Opportunities

 

  • Government Project
  • Big Client From Outside of Bangladesh
  • Hosting Business / Cloud Computing / Networking Solutions / Security Solutions / Government System Digitalization

 

Pros & Cons of Digital Agency Business

 

 

Pros:

  • Still enough market size to grab ( Almost 50%)
  • We will be one of the pioneer brands within 2-3 years
  • Slowly We can continue Digital Products/ e-Com with the same team

Cons:

  • No Visible Product / Software
  • Resource persons are not available within limited budget
  • Time Consuming

 

Team For Only Amazon Affiliation business

 

Spend: 70000 – 80000 / Month

Affiliate Manager: 25000

Content Writer: 30000

SEO+Content Marketer: 20000

Others: 10000

Per Year Spend: 8,40,000 *2= 16,80,0000 ( for 2 years)

Revenue:

 

1st 6 months: $0 =

7 month to 12 months = $1200 = 96,000 ( one / two websites)

13 Month to 18 Month = $3600 = 2,88,000 ( one / two websites)

19 Month to 24 Months = $12000 = 9,60,000 ( one / two websites)

Approximate Revenue = 13,44,000 ( one / two websites) + Two Websites Value $20000 if we wanna sell = 16,00000

 

Variable: min: 10 Lac Max: 14000 lac BDT

 

Risk Factor:

  1. Google Penalty
  2. Time Consuming

 

Example of Some Profitable

vacuumkoo dot com selling for $6500

Affiliate Website

 

Some Other Exclusive Business Ideas

 

  • Living in a Road Vehicle (RV)

 

Monetization: 01. Unique Business 02: Travel 03: Ad 04:

 

Monetization: 01 Grocery Cell, 02. Amazon Affiliate 03. Kiticeh Product Sell & Affiliation

Monetization: 01. Amazon Affiliate, 02. International & National Travel Event 03. Affiliation With Travel Vehicle 04. Affiliation With Hotel & Motel 05. Affiliation With Travel Resorts 06. Affiliation with pilgrimage institution 07. Affiliation with

  • Restaurant Business
  • Phytel, Ambulance, Online Medicine & Medical instrument supplying, Medical Air Ticketing, visa & booking, Medical Admission in home & Abroad, Doctors Appointment.
  • Software Business ( B. Grammarly)
  • Theme Development.
  • SDS & IDC ( Islamic Q & Answering Website, Bangla & English Version
  • Tuition App
  • News Blog / Magazine Development Exa: https://www.nytimes.com/

Monetization: 01. Google Adwords 02. Monthly Subscription

 

 

https://businesstown.com/300-best-small-business-ideas/

https://bootstrappingecommerce.com/startup-business-ideas/

https://www.entrepreneur.com/article/292277

https://www.oberlo.com/blog/business-ideas-that-make-money

https://www.ryrob.com/best-businesses-start-while-working-full-time-job/

https://www.entrepreneur.com/article/303892

https://www.logaster.com/blog/business-ideas/

https://www.businessnewsdaily.com/4572-online-business-ideas.html

 

Tech business ideas

https://smallbiztrends.com/2016/01/low-tech-business-ideas.html

https://smallbiztrends.com/2017/11/high-tech-business-ideas.html

https://www.effectivebusinessideas.com/18-best-business-ideas-tech-savvies/

https://www.ideaswatch.com/startup-ideas/tech

https://www.profitableventure.com/technology-business-ideas/

https://www.minterapp.com/20-high-tech-business-ideas-small-business/

 

MahbubOsmane.com’s Exclusive Services

You can check all the services of the team of MahbubOsmane.com

Still, have questions in mind? Or want to get a call from us?

 

Just fill-up the contact form or call us at +88 01716 988 953 or +88 01912 966 448 to get a free consultancy from our expert or you can directly email us at hi@mahbubosmane.com

We would be happy to answer you.

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