Google Ads Management Service for HRS and PaintingServices
Background
As you can see in the picture, it was a Home Repair and Painting Company Running in SG, They were not getting targeted sales/ calls/leads, so we took his Google ads, GMC, SEO, GTM & GSC responsibility starting in May 2021. We are serving this company last 2 years and still continuing. in a 2+ years time period, we have done on-Page SEO for their website and spent $1.4k+ USD and got calls/leads/sales/clicks of almost 42.1K impressions. Because of client privacy, we can not share more details about this campaign.
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Google Ads Management Service for HomeRepairServices.xyz by MahbubOsmane.com
Client Overview: HomeRepairServices.xyz is a fictitious online platform that connects homeowners with professional repair service providers. They offer a wide range of services, including plumbing, electrical work, carpentry, and more. HomeRepairServices.xyz aims to match homeowners with reliable and skilled professionals, providing a convenient solution for home repair needs.
Client Challenges:
- Limited Online Visibility: HomeRepairServices.xyz faced the challenge of low online visibility, hindering their ability to attract both homeowners seeking repairs and skilled professionals looking for job opportunities.
- Ineffective Digital Marketing: Their existing digital marketing efforts were not delivering the desired results. They were struggling to generate leads and increase the number of users on their platform.
- Competitive Market: The home repair services market is highly competitive, with many established players. HomeRepairServices.xyz needed a strategy to stand out in this crowded space.
Solution Provided by MahbubOsmane.com:
MahbubOsmane.com, a digital marketing agency with expertise in Google Ads management, was brought on board to address these challenges. Here’s how they tackled the situation:
1. Comprehensive Google Ads Strategy: MahbubOsmane.com conducted a thorough analysis of HomeRepairServices.xyz’s business goals and target audience. They created a customized Google Ads strategy that included the following elements:
- Keyword Research: Extensive keyword research was conducted to identify high-value keywords related to home repair services.
- Ad Campaign Structuring: They organized ad campaigns into relevant categories such as plumbing, electrical, carpentry, etc., to ensure targeted messaging.
- Ad Copy Optimization: Compelling ad copy was created to entice users to click on the ads and learn more about HomeRepairServices.xyz.
2. Ongoing Campaign Management: MahbubOsmane.com implemented an ongoing management strategy to continually optimize the Google Ads campaigns. This involved:
- A/B Testing: Regular A/B testing of ad variations to determine which messaging and visuals resonated best with the audience.
- Bid Management: Careful monitoring and adjustment of bids to ensure a balance between ad position and cost per click (CPC).
- Negative Keyword Optimization: Constant refinement of negative keyword lists to prevent irrelevant clicks.
3. Conversion Tracking and Analytics: They implemented robust conversion tracking to monitor user interactions on the website. This allowed them to understand the user journey and make data-driven decisions for campaign optimization.
4. Localized Targeting: Recognizing the importance of local search in the home repair industry, MahbubOsmane.com focused on hyper-localized targeting. They utilized geotargeting to ensure ads were shown to users in specific service areas.
Results Achieved:
After implementing the Google Ads management services by MahbubOsmane.com, HomeRepairServices.xyz experienced significant improvements in their online presence and lead generation:
- Increased Website Traffic: Within the first three months of the campaign, HomeRepairServices.xyz saw a 45% increase in website traffic.
- Higher Conversion Rate: Conversion rates improved by 22%, indicating that the traffic generated was of higher quality.
- Cost-Effective Campaigns: By continuously optimizing ad campaigns, the agency managed to reduce the cost per lead (CPL) by 18%.
- Improved Local Visibility: Geotargeting efforts resulted in a 30% increase in inquiries from users within the specific service areas.
- Competitive Advantage: HomeRepairServices.xyz started gaining market share and became a strong competitor in the industry.
Conclusion:
The partnership between HomeRepairServices.xyz and MahbubOsmane.com showcased the significant impact of effective Google Ads management on a business’s online presence and lead-generation efforts. By implementing a data-driven strategy and continuously optimizing campaigns, MahbubOsmane.com successfully helped HomeRepairServices.xyz overcome its challenges and achieve substantial growth in a highly competitive market. This case study highlights the importance of a tailored digital marketing strategy and ongoing management for businesses looking to succeed in the online landscape.