Google Ads Management Service for HRS and PaintingServices
As you can see in the picture, it was a Home Repair and Painting Company Running in SG, They were not getting targeted sales/ calls/leads, so we took his Google ads, GMC, SEO, GTM & GSC responsibility starting in May 2021. We are serving this company last 2 years and still continuing. in a 2+ years time period, we have done on-Page SEO for their website and spent $1.4k+ USD and got calls/leads/sales/clicks of almost 42.1K impressions. Because of client privacy, we can not share more details about this campaign.
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Google Ads Management Service for HomeRepairServices.xyz by MahbubOsmane.com
Client Overview: HomeRepairServices.xyz is a fictitious online platform that connects homeowners with professional repair service providers. They offer a wide range of services, including plumbing, electrical work, carpentry, and more. HomeRepairServices.xyz aims to match homeowners with reliable and skilled professionals, providing a convenient solution for home repair needs.
- Limited Online Visibility: HomeRepairServices.xyz faced the challenge of low online visibility, hindering their ability to attract both homeowners seeking repairs and skilled professionals looking for job opportunities.
- Ineffective Digital Marketing: Their existing digital marketing efforts were not delivering the desired results. They were struggling to generate leads and increase the number of users on their platform.
- Competitive Market: The home repair services market is highly competitive, with many established players. HomeRepairServices.xyz needed a strategy to stand out in this crowded space.
Solution Provided by MahbubOsmane.com:
MahbubOsmane.com, a digital marketing agency with expertise in Google Ads management, was brought on board to address these challenges. Here’s how they tackled the situation:
1. Comprehensive Google Ads Strategy: MahbubOsmane.com conducted a thorough analysis of HomeRepairServices.xyz’s business goals and target audience. They created a customized Google Ads strategy that included the following elements:
- Keyword Research: Extensive keyword research was conducted to identify high-value keywords related to home repair services.
- Ad Campaign Structuring: They organized ad campaigns into relevant categories such as plumbing, electrical, carpentry, etc., to ensure targeted messaging.
- Ad Copy Optimization: Compelling ad copy was created to entice users to click on the ads and learn more about HomeRepairServices.xyz.
2. Ongoing Campaign Management: MahbubOsmane.com implemented an ongoing management strategy to continually optimize the Google Ads campaigns. This involved:
- A/B Testing: Regular A/B testing of ad variations to determine which messaging and visuals resonated best with the audience.
- Bid Management: Careful monitoring and adjustment of bids to ensure a balance between ad position and cost per click (CPC).
- Negative Keyword Optimization: Constant refinement of negative keyword lists to prevent irrelevant clicks.
3. Conversion Tracking and Analytics: They implemented robust conversion tracking to monitor user interactions on the website. This allowed them to understand the user journey and make data-driven decisions for campaign optimization.
4. Localized Targeting: Recognizing the importance of local search in the home repair industry, MahbubOsmane.com focused on hyper-localized targeting. They utilized geotargeting to ensure ads were shown to users in specific service areas.
After implementing the Google Ads management services by MahbubOsmane.com, HomeRepairServices.xyz experienced significant improvements in their online presence and lead generation:
- Increased Website Traffic: Within the first three months of the campaign, HomeRepairServices.xyz saw a 45% increase in website traffic.
- Higher Conversion Rate: Conversion rates improved by 22%, indicating that the traffic generated was of higher quality.
- Cost-Effective Campaigns: By continuously optimizing ad campaigns, the agency managed to reduce the cost per lead (CPL) by 18%.
- Improved Local Visibility: Geotargeting efforts resulted in a 30% increase in inquiries from users within the specific service areas.
- Competitive Advantage: HomeRepairServices.xyz started gaining market share and became a strong competitor in the industry.
The partnership between HomeRepairServices.xyz and MahbubOsmane.com showcased the significant impact of effective Google Ads management on a business’s online presence and lead-generation efforts. By implementing a data-driven strategy and continuously optimizing campaigns, MahbubOsmane.com successfully helped HomeRepairServices.xyz overcome its challenges and achieve substantial growth in a highly competitive market. This case study highlights the importance of a tailored digital marketing strategy and ongoing management for businesses looking to succeed in the online landscape.