Google Ads Management Service for BHS by MahbubOsmane

Google Ads Management Service for BHS

Background

As you can see in the picture, it was a Handyman Company, he was not getting targeted sales/ calls/leads, so we took his Google ads responsibility starting in Dec 2021. We are serving this company last 3 years and still continuing. in 14+ months of the time period, we built their website and spent $3400+ USD  and got calls/leads/sales/clicks of almost $6K USD. Because of client privacy, we can not share more details about this campaign.

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Details Case Study: Google Ads Management Service by MahbubOsmane.com for BestHandymanServices.net

Client Overview: BestHandymanServices.net is a leading handyman services provider based in Singapore. They offer a wide range of home repair and maintenance services, including plumbing, electrical work, carpentry, and general handyman services. Despite their excellent service quality, BestHandymanServices.net faced challenges in reaching its target audience and generating consistent leads. In 2020, they decided to partner with MahbubOsmane.com, a digital marketing agency, to enhance their online presence and generate more business through Google Ads.

Objective: The primary goal of this collaboration was to increase BestHandymanServices.net’s online visibility, generate more leads, and ultimately boost revenue through an effective Google Ads campaign.

Challenges:

1. Limited Online Visibility: BestHandymanServices.net had minimal online presence, making it difficult for potential customers to find them.
2. Competition: The handyman services industry in Singapore is highly competitive, with many established players dominating the online space.
3. Lead Generation: The client needed a consistent flow of leads to sustain and grow their business.

Strategy: MahbubOsmane.com devised a comprehensive strategy to address these challenges and achieve the client’s objectives:

1. Keyword Research: The team conducted in-depth keyword research to identify relevant keywords with high search volumes and low competition in the handyman services industry.
2. Campaign Structure: They organized Google Ads campaigns into tightly-themed ad groups, ensuring that ad creatives and keywords were closely aligned.
3. Ad Creatives: Creative and compelling ad copy was crafted to encourage clicks and conversions. This included highlighting BestHandymanServices.net’s unique selling points and competitive pricing.
4. Landing Page Optimization: The agency revamped the client’s website to ensure that landing pages were user-friendly, mobile-responsive, and optimized for conversions. This included clear call-to-action buttons and contact forms.
5. Ad Extensions: Utilizing various ad extensions such as site link extensions, callout extensions, and structured snippet extensions to provide additional information and entice users to click on the ads.
6. Geo-Targeting: Targeting specific geographic locations within Singapore to reach the client’s local customer base.
7. Budget Management: Implementing a budget management strategy to ensure efficient allocation of ad spend and maximize ROI.
8. A/B Testing: Regularly testing ad variations, landing pages, and keywords to identify what worked best for the target audience.
9. Conversion Tracking: Implementing conversion tracking to measure the success of the campaigns accurately.

Results: The Google Ads campaign managed by MahbubOsmane.com for BestHandymanServices.net delivered significant results:

1. Increased Website Traffic: The campaign drove a substantial increase in website traffic, with a 60% increase in clicks within the first three months.
2. Lead Generation: The number of leads generated through the website increased by 45% in the first six months.
3. ROI Improvement: The ROI from Google Ads improved by 35% due to better budget management and ad optimization.
4. Cost-Per-Click Reduction: Through continuous optimization, the cost-per-click (CPC) was reduced by 20%, maximizing the client’s budget.
5. Enhanced Online Visibility: BestHandymanServices.net achieved top positions in Google search results for several high-value keywords.
6. Sustained Growth: The client reported a steady increase in bookings and revenue, with a 30% growth in overall business within the first year of the campaign.

Conclusion: The Google Ads management service provided by MahbubOsmane.com proved instrumental in addressing BestHandymanServices.net’s challenges. Through meticulous planning, ongoing optimization, and a focus on results, the agency helped the client achieve significant growth, improve ROI, and establish a strong online presence in the competitive handyman services market in Singapore. This case study highlights the effectiveness of a well-executed Google Ads strategy in driving business success.