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Facebook Leads Ad Campaign for IDCEMM Investors

Facebook Leads Ad Campaign for IDCEMM Investors

Problem: Running a campaign to get leads spending a low cost, their lead cost was ( CPR: 0.30 cent ) 

IDC Lead Ads on FB

Our Provided Solution:  

We have given 200 Leads by spending only 26 USD, Per leads were: 0.13 cents. They were very happy with the results.

You can order Facebook Ads Service at: https://mahbubosmane.com/facebook-advertising-service/ or on UpWork

Details Case Study: Facebook Leads Ad Campaign for IDC English Medium Madrasah’s Investors

Client Background

Client: IDC English Medium Madrasah Client’s Website: www.idcmadrasah.com Client’s Industry: Education

MahbubOsmane.com is a digital marketing agency specializing in helping educational institutions grow their online presence and reach their target audience effectively. In this case study, we will examine how MahbubOsmane.com successfully executed a Facebook Leads Ad Campaign for IDC English Medium Madrasah, an educational institution located in Dhaka, Bangladesh, with the goal of attracting potential investors and donors to support their mission.

Business Challenge

IDC English Medium Madrasah is a renowned educational institution known for providing quality education with an emphasis on Islamic values. While they had a strong presence in the local community, they were facing financial challenges due to the rising costs of maintaining their facilities and providing scholarships to underprivileged students. To overcome this, IDC Madrasah aimed to attract investors and donors who shared their vision of empowering the youth through education.

The primary challenges IDC Madrasah faced were:

  1. Limited Visibility: IDC Madrasah lacked a significant online presence, which made it difficult to reach potential investors beyond their local network.
  2. Budget Constraints: The institution had limited funds for marketing and outreach activities.
  3. Targeting the Right Audience: IDC Madrasah needed to identify and connect with individuals or organizations interested in supporting educational causes.

Strategy and Execution

1. Understanding the Audience

The first step was to identify the target audience most likely to support IDC Madrasah’s mission. MahbubOsmane.com conducted market research to understand the demographics, interests, and behaviors of potential investors in educational causes.

2. Developing a Compelling Offer

To entice potential investors and donors, a compelling offer was crafted. This offer highlighted the impact of their contributions on the education of underprivileged children, emphasizing the institution’s commitment to quality education.

3. Creating Engaging Ad Content

MahbubOsmane.com designed visually appealing Facebook ads with persuasive copy that clearly communicated the institution’s mission and the benefits of investing in education. These ads included images and videos showcasing the institution’s facilities, students, and success stories.

4. Implementing Facebook Leads Ads

Facebook Leads Ads were chosen as the primary advertising format. These ads allowed users to express their interest in supporting IDC Madrasah directly through the ad without leaving the Facebook platform. The lead forms collected essential contact information and preferences from potential investors.

5. Targeted Campaigns

Using Facebook’s detailed targeting options, MahbubOsmane.com created highly specific audience segments. They targeted users based on demographics, interests, location, and behaviors related to philanthropy and education.

6. A/B Testing

To optimize ad performance, MahbubOsmane.com conducted A/B testing on ad creatives, headlines, and call-to-action buttons. This helped identify which elements resonated best with the target audience.

7. Continuous Monitoring and Optimization

Throughout the campaign, MahbubOsmane.com closely monitored key performance metrics, such as click-through rates, conversion rates, and cost per lead. They made real-time adjustments to ensure the campaign’s efficiency.

Results

The Facebook Leads Ad Campaign for IDC English Medium Madrasah produced outstanding results:

  1. Lead Generation: The campaign generated a significant number of high-quality leads interested in supporting IDC Madrasah’s mission.
  2. Cost Efficiency: MahbubOsmane.com achieved a low cost per lead, ensuring that the campaign stayed within the client’s budget constraints.
  3. Expanded Reach: The institution’s reach extended well beyond its local community, attracting potential investors from diverse geographical locations.
  4. Increased Online Visibility: IDC Madrasah’s online presence grew significantly, making it a more attractive prospect for potential investors and donors.
  5. Positive Engagement: The ads received high engagement rates, with users actively interacting with the content and expressing their interest in contributing.

Conclusion

MahbubOsmane.com’s Facebook Leads Ad Campaign for IDC English Medium Madrasah successfully addressed the client’s challenges by harnessing the power of social media advertising. By identifying the right audience, creating compelling ad content, and using Facebook’s lead generation capabilities, the campaign not only attracted potential investors but also increased the institution’s online visibility and credibility.

Through this campaign, IDC Madrasah was able to secure support from individuals and organizations who shared their commitment to quality education and empowering underprivileged students. This case study demonstrates the effectiveness of well-executed Facebook ad campaigns in achieving specific business goals, even for organizations with limited budgets and online presence.

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