Business Plan: 360′ Digital Marketing Agency & Some Others Business Ideas
Prepared For: My Outsourcing Ltd
Prepared By: Mahbub Osmane
Who We Are?
- 360 Degree Digital Company
- Business Acumen (the ability to make good judgments and quick decisions, typically in a particular domain.)
- Technological Efficiency
- Creative Production
Vision
Our vision is to be the leading digital consulting and technology services company in Bangladesh with expansion globally
Mission
Our mission and values are to help people and businesses throughout the world to realize their full potential in the digital landscape.
Our Goals
- Redefining Client Experience
- Continuous Improvement
- Transforming businesses
Business Objective
- To Provide best in class, high end, and economical digital business solution
- To create, develop, deliver digital marketing service which exceeds customers’ expectation
- To maintain and sustain customer relationships for long-term success
- To position ourselves as a unique and viable alternative
Success Metrics
- Providing Value for money proposition
- Ensuring High Return on Investment
- Providing High-Quality Services in a sustainable manner
- Delivering data-centric, research and analytics based digital services
- Speed is the new currency of business
Problem Identification
- Lack of creative ideas
- Digital Expertise
- Unprofessionalism
- Non registered fraudulent companies
- Technological in capabilities
- The gap between creativity & strategic execution
Opportunities
- Increasing Internet Penetration ( 53% penetration, 47% Remaining )
- 42% active Social Users
- Increasing number of mobile users ( 39% Active Mobile Users )
- High growth in active social media users
- Companies are realizing digital potential
- Turning fear into opportunity ( Fear they will be obsolete in 3-5 years )
- 90% see digital business initiatives as critical to the success
- Have no idea what their industry will look like in 3 years (48%)
Unique Selling Proposition
- We like to conform to the highest professional standards and business ethics in everything we do
- Build in-house technological capabilities with high capable experienced tech people to serve our clients’ best interests
- Our creative team will provide unique brandable ideas and execute them in an artistic manner to enhance ROI
- Create a bridge between strategy & creativity
3 Core Functions
- Digital Services
Development Digital Marketing Graphics and Creative
- Digital Product Business
Affiliate Marketing Drop shipping Print on Delivery (POD)
- Training & Development
Courses Workshops Talent
Digital Services
Development
- Web design and development
- Mobile App development
- E-commerce Development
- ERP/CRM development
Digital Marketing
- SEO, SEM
- SMM
- PPC
- Email & SMS
- Content Marketing
- Mobile Marketing
Graphics and Creative
- Brand Identity Creation
- Flyer
- Brochure
- Business Card
- Logo
- Letter Pad
- Motion Graphics & So On
Client Acquisition Factors
- Trust
- Performance & Likability
- Network
Trust Factor
Client Visit Website > Find Alliances & Partnership > See Previous Works & Experiences > See Client List > Observes SM Pages Activities >Visit Office
Nov. Dec. January
- Rebuild – Rebrand – Relaunch
Rebuilding
- Website ( Domain, UI/ UX)
- Blog establishment to generate lead
- Digital Planet App
- Portfolio for each category of services
- Social Media Pages
Rebranding
- New Brand able logo
- Artistic & creative brand identity development
- Business Card, Flyer, Brochure, Signature Email Template,
- Company Letter pad, Company Seal
- Social Media Pages Activity ( 10,000 Likes/Followers to initiate)
- Enhance blog Activity and Content marketing
Relaunching
- Website Launching Event
- Press Release
Phase 1 Team Requirements
- BD & DM Manager
- Project Manager
- Web/ soft Developer
- Visualizer/ Designer
- Internet Marketer
- Copy Writer/ Content writer/ Content Strategist
- Email/ SMS Marketer
- Video Maker
Additional Required Team after 18 months
- Marketing Data Analytics
- Conversion Optimizer
- Social Media Leader
- Digital Ad Specialist
- Mobile App Developer
- Public relations specialist
- Customer support specialist
- The Connected Salesperson
The beginning of Phase 2: Staring Digital Product Businesses
- Hiring Consultant
- Purchasing/ Building Tools
- Developing Products
Phase 2 Execution: Staring Digital Product Businesses (Feb, March, April )
- Marketing Digital Services
- Start Selling Digital Products
- Start selling training and courses
May. June. July
- Serve Existing Clients
- New Clients Acquisition
- Process Development
- Prepare sites to sell
- General Sales to achieve revenue goals
Business Strategy 1
Divided Business Segments
- Digital Service Selling
( Slow Process, Sustainable, External Factors)
- Digital Products & Assets
( Fast Process, Changes Frequently, Internal Control)
- Skill Development Training
( Government Projects, Talent Pipeline, Branding)
Business Strategy 2
- Target Group Specification
- First Three Year: Small & Medium Businesses > Building Portfolio > Cost Effective to acquire
- After Third Year: Gradually shifting to gain big businesses
Business Strategy 3
- Dividing the Internal Team
- Team A: Will serve existing clients > Regular digital product selling
- Team B: Focus will be on business development > New client acquisition > Secure Future position
Pro Forma Income
Details Revenue Expenditure Projection for My Outsource Ltd
Extra Opportunities
- Government Project
- Big Client From Outside of Bangladesh
- Hosting Business / Cloud Computing / Networking Solutions / Security Solutions / Government System Digitalization
Pros & Cons of Digital Agency Business
Pros:
- Still enough market size to grab ( Almost 50%)
- We will be one of the pioneer brands within 2-3 years
- Slowly We can continue Digital Products/ e-Com with the same team
Cons:
- No Visible Product / Software
- Resource persons are not available within limited budget
- Time Consuming
Team For Only Amazon Affiliation business
Spend: 70000 – 80000 / Month
Affiliate Manager: 25000
Content Writer: 30000
SEO+Content Marketer: 20000
Others: 10000
Per Year Spend: 8,40,000 *2= 16,80,0000 ( for 2 years)
Revenue:
1st 6 months: $0 =
7 month to 12 months = $1200 = 96,000 ( one / two websites)
13 Month to 18 Month = $3600 = 2,88,000 ( one / two websites)
19 Month to 24 Months = $12000 = 9,60,000 ( one / two websites)
Approximate Revenue = 13,44,000 ( one / two websites) + Two Websites Value $20000 if we wanna sell = 16,00000
Variable: min: 10 Lac Max: 14000 lac BDT
Risk Factor:
- Google Penalty
- Time Consuming
Example of Some Profitable
Affiliate Website
- https://www.vacuumkoo.com/
- http://blog.linkody.com/niche-sites-case-studies/
- http://nichesiteproject.com/amazon-affiliate-sites-examples/
- http://www.shoutmeloud.com/built-a-micro-niche-site-make-money.html
- http://www.cloudliving.com/examples/
- http://flippa.com/blog/why-micro-niche-sites-no-longer-work/
- http://www.nichepursuits.com/4-examples-of-successful-niche-websites/
- https://thewirecutter.com/
- http://hairsort.com/ ( Semi Niche )
- http://babygate.org/ ( Single Niche )
Some Other Exclusive Business Ideas
- Living in a Road Vehicle (RV)
Monetization: 01. Unique Business 02: Travel 03: Ad 04:
- Offering Monthly Grocery ( http://successfulkitchen.com/ )
Monetization: 01 Grocery Cell, 02. Amazon Affiliate 03. Kitchen Product Sell & Affiliation
- Amazon Affiliation ( Already Doing )
- Digital Marketing ( Already Doing ) & https://mahbubosmane.com/
- Blog Development (Travel) https://fnftravel.com/
Monetization: 01. Amazon Affiliate, 02. International & National Travel Event 03. Affiliation With Travel Vehicle 04. Affiliation With Hotel & Motel 05. Affiliation With Travel Resorts 06. Affiliation with pilgrimage institution 07. Affiliation with
- Restaurant Business
- Phytel, Ambulance, Online Medicine & Medical instrument supplying, Medical Air Ticketing, visa & booking, Medical Admission in home & Abroad, Doctors Appointment.
- Software Business ( B. Grammarly)
- Theme Development.
- SDS & IDC ( Islamic Q & Answering Website, Bangla & English Version
- Tuition App
- News Blog / Magazine Development Exa: https://www.nytimes.com/
Monetization: 01. Google Adwords 02. Monthly Subscription
- IDC (English Medium) Madrasah Partnership + ICT Business Proposal
- Blogging or Content-Base Business Proposal
- 360′ Digital Marketing Agency Proposal
- BPO Business Proposal
Halal Social Sharing (Video) Platform Business Idea
Thousands of business is created by solving people’s problems!
For example, most of the Islamic scholars have categorized the earning from YouTube monetization as haram.
Now, will we waste our time and say haram, isn’t there alternative to halal, or can not be found out the way? Doesn’t Islam tell us to seek a job or do business in a halal way?
There is, or can be taken out, those who can take out, they can earn thousands of crores of money.
If Initially, we launch video-based halal social media platform in Bangladesh, then at least 5-6 crore people can be expected to use it, give ads, make videos, give halal advertisements.
Thus, if the system has the facility to extend to the future, then 1.5 billion Muslims can be targeted in the future.
There will be a huge possibility, and many young people will get jobs, a prominent local tech company will be created.
It is not possible to start such a big business venture without investment, need the support of the government, or the support of investors.
If this business is started, 5-6 more companies will be able to earn thousands of US Dollars.
If this post catches the eye of someone who can invest crores of money or can take government funding, then you can contact me, I have done some research on this idea, I want to share data, I think dream should be big!
If the Almighty wants, there will be business, if we can’t, someone else will, but we want a beautiful self-reliant Bangladesh.
Keep the discussion going on, and please share. It may fall in the eyes of people who can invest. We want someone to start the business, the system of halal income should be created in the world, Amin.
If you want to read the Bangla Post, Plz CLICK HERE
Reasons A Company Died!
- No Strategy, No Identity or Positioning
- Failed to build an effective team
- Hired More People with Less Salary
- Failure to deliver real value.
- No Diversification
- Lack of authenticity and transparency
- Inability to control expenses
- Lack of strategic and effective leadership
- Failure to build an employee “tribe.”
- Failure to create the proper business systems.
- Unable to compete against market leaders.
- Failure to connect with the target audience.
- Failure to create an effective sales funnel.
Other business ideas
Www.businesstown.com/300-best-small-business-ideas
Www.bootstrappingecommerce.com/startup-business-ideas
Www.entrepreneur.com/article/292277
Www.oberlo.com/blog/business-ideas-that-make-money
Www.ryrob.com/best-businesses-start-while-working-full-time-job
Www.entrepreneur.com/article/303892
Www.logaster.com/blog/business-ideas
Www.businessnewsdaily.com/4572-online-business-ideas.html
Tech business ideas
Www.smallbiztrends.com/2016/01/low-tech-business-ideas.html
Www.smallbiztrends.com/2017/11/high-tech-business-ideas.html
Www.effectivebusinessideas.com/18-best-business-ideas-tech-savvies
Www.profitableventure.com/technology-business-ideas
Www.ideaswatch.com/startup-ideas/tech
Www.minterapp.com/20-high-tech-business-ideas-small-business/
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